Comments on: Why Preaching to the Choir is a Good Thing http://www.copyblogger.com/preaching-to-the-choir/ Copywriting and Content Marketing Strategies Fri, 19 Mar 2010 15:24:53 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: World News http://www.copyblogger.com/preaching-to-the-choir/#comment-662512 World News Mon, 06 Jul 2009 22:36:20 +0000 http://www.copyblogger.com/?p=3495#comment-662512 [...] opening your own doors to the people who are already naturally predisposed to your message,” writes Chris [...] [...] opening your own doors to the people who are already naturally predisposed to your message,” writes Chris [...]

]]> By: Jean Philippe http://www.copyblogger.com/preaching-to-the-choir/#comment-662104 Jean Philippe Mon, 06 Jul 2009 09:50:03 +0000 http://www.copyblogger.com/?p=3495#comment-662104 Wonderful post Chris! Clear and to the point :) Wonderful post Chris! Clear and to the point :)

]]> By: Why Preaching to the Choir is a Good Thing : FloridaLibertarian.com http://www.copyblogger.com/preaching-to-the-choir/#comment-657728 Why Preaching to the Choir is a Good Thing : FloridaLibertarian.com Tue, 30 Jun 2009 23:24:36 +0000 http://www.copyblogger.com/?p=3495#comment-657728 [...] http://www.copyblogger.com/preaching-to-the-choir/ [...] [...] http://www.copyblogger.com/preaching-to-the-choir/ [...]

]]> By: Peter http://www.copyblogger.com/preaching-to-the-choir/#comment-657298 Peter Tue, 30 Jun 2009 07:08:48 +0000 http://www.copyblogger.com/?p=3495#comment-657298 I have sometimes worried that MLM recruiting can become too much like a Ponzi scheme in that the last one recruited doesn't get the rewards the early comers get. The basis of recruitment in MLM is evangelism of lifestyle, the fruit of success. On the other hand, selling need not be a dirty word. Maybe you can even benefit a prospect despite all the kicking and screaming. How strong is your faith in the benefits of your product or service? Perhaps sales (evangelism) and marketing (recruiting, filtering) are both necessary to one degree or another in some form and place or other. I have sometimes worried that MLM recruiting can become too much like a Ponzi scheme in that the last one recruited doesn’t get the rewards the early comers get. The basis of recruitment in MLM is evangelism of lifestyle, the fruit of success.

On the other hand, selling need not be a dirty word. Maybe you can even benefit a prospect despite all the kicking and screaming. How strong is your faith in the benefits of your product or service?

Perhaps sales (evangelism) and marketing (recruiting, filtering) are both necessary to one degree or another in some form and place or other.

]]> By: Andrew Lightheart @alightheart http://www.copyblogger.com/preaching-to-the-choir/#comment-656753 Andrew Lightheart @alightheart Mon, 29 Jun 2009 11:27:10 +0000 http://www.copyblogger.com/?p=3495#comment-656753 Hey Chris My instinct and values say: one person at a time, word of mouth, tribes and culture says: numbers, SEO, sell sell sell. I'm always brought back to my senses reading your writing. Thanks. Again. Hey Chris

My instinct and values say: one person at a time, word of mouth, tribes

and culture says: numbers, SEO, sell sell sell.

I’m always brought back to my senses reading your writing.

Thanks.

Again.

]]> By: Does Evangelism Work? « Preach Media http://www.copyblogger.com/preaching-to-the-choir/#comment-654761 Does Evangelism Work? « Preach Media Sat, 27 Jun 2009 04:18:18 +0000 http://www.copyblogger.com/?p=3495#comment-654761 [...] read a post on copyblogger this morning called, “Why Preaching to the Choir is a Good Thing.” Chris made an assertion that too many marketers are like panhandlers. I understand what he was [...] [...] read a post on copyblogger this morning called, “Why Preaching to the Choir is a Good Thing.” Chris made an assertion that too many marketers are like panhandlers. I understand what he was [...]

]]> By: Natalie http://www.copyblogger.com/preaching-to-the-choir/#comment-654100 Natalie Fri, 26 Jun 2009 13:20:34 +0000 http://www.copyblogger.com/?p=3495#comment-654100 I totally agree...segmentation is key and finding a good fit is the best use of everyone's time and resources. However, one are where evangelism is used often - and is appropriate - is the non-profit sector. AYou really have no choice other than to evangelize. Sure, you do want to focus on key individuals who will be more likely to sympathize with your issue, but, at the end of the day, most non-profits are selling a behavior change - a bitter pill to swallow and an even harder sell. I totally agree…segmentation is key and finding a good fit is the best use of everyone’s time and resources. However, one are where evangelism is used often – and is appropriate – is the non-profit sector. AYou really have no choice other than to evangelize. Sure, you do want to focus on key individuals who will be more likely to sympathize with your issue, but, at the end of the day, most non-profits are selling a behavior change – a bitter pill to swallow and an even harder sell.

]]> By: Wayne http://www.copyblogger.com/preaching-to-the-choir/#comment-653466 Wayne Thu, 25 Jun 2009 22:11:29 +0000 http://www.copyblogger.com/?p=3495#comment-653466 There is a lot of truth in the concept of "preaching to the choir" but guys come on... this is not the primary issue! The primary issue is, do you love what you are doing? Are you writing and producing real value? Are you becoming better as a person BECAUSE of what you do every day? Are your customers or tribesmen or friends BETTER because they came to your site? In short are you making a difference? I am a long way from mastering this media...but...if there is one thing I have learned it is this: If you want to excell and (warning!!! hackneyed phrase coming!) be the best You that You can be, then you have no choice. You must discover what you love and begin working for it today... (crawling off my soapbox... ) Wayne Key There is a lot of truth in the concept of “preaching to the choir” but guys come on… this is not the primary issue! The primary issue is, do you love what you are doing? Are you writing and producing real value? Are you becoming better as a person BECAUSE of what you do every day? Are your customers or tribesmen or friends BETTER because they came to your site? In short are you making a difference? I am a long way from mastering this media…but…if there is one thing I have learned it is this: If you want to excell and (warning!!! hackneyed phrase coming!) be the best You that You can be, then you have no choice. You must discover what you love and begin working for it today… (crawling off my soapbox… )

Wayne Key

]]> By: Havoc Marketing http://www.copyblogger.com/preaching-to-the-choir/#comment-653286 Havoc Marketing Thu, 25 Jun 2009 17:03:00 +0000 http://www.copyblogger.com/?p=3495#comment-653286 Hi Chris, Great post. Things are already tough for marketers amidst this bad economy. Your post inspires us to be different and focus on the right consumer base instead of trying to get our message across to a wide audience who probably are not interested in what we have to offer. Mani Raj Havoc Marketing Hi Chris,

Great post. Things are already tough for marketers amidst this bad economy. Your post inspires us to be different and focus on the right consumer base instead of trying to get our message across to a wide audience who probably are not interested in what we have to offer.

Mani Raj
Havoc Marketing

]]> By: Pace http://www.copyblogger.com/preaching-to-the-choir/#comment-653256 Pace Thu, 25 Jun 2009 15:55:35 +0000 http://www.copyblogger.com/?p=3495#comment-653256 Well said, Chris. I've been struggling with this lately, and this post helps me a lot. Thank you. Well said, Chris. I’ve been struggling with this lately, and this post helps me a lot. Thank you.

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