How Premise 2.1 is an Even Better Engine to Run Your Digital Business

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Just when you thought it couldn’t get any easier to build a solid foundation for doing serious business in the middle of this digital revolution, we’d like to introduce you to the enhanced, even easier to use Premise 2.1.

Premise began as a tool to quickly create and test custom, content-optimized, point-and-click landing pages — on any WordPress site, without ever having to learn a line of code.

But landing pages were just that … the beginning.

With the release of the completely reinvented Premise 2.0, we brought you (and ourselves) the ability to easily create paid membership sites, securely sell digital products, drip premium content to your customers, and much, much more.

We’ve listened to the feedback from our customers, and kept asking a lot of our own questions. And now, the most powerful digital sales and lead generation engine for WordPress is even better.

The following are only a fraction of the 40 new features and enhancements you’ll find in Premise 2.1, that allow you get on with the business of profiting in this digital revolution …

1. A simplified dashboard, and easier-to-create content

We wanted to begin at the beginning in this release, in the place you spend most of your time …

The Premise dashboard has been cleaned up and reorganized to save you time when you access and build your pages and products — directly from your WordPress dashboard.

You can also do less hand-coding within your content using shortcodes, and use them to build receipts for your products so you can ensure a great buying experience for your customers.

If you’re on the advanced side of things when it comes to customization, you’ll appreciate the enhanced PHP and CSS coding interfaces.

2. Enhanced membership site options

Here we go, with some of the most requested features from our customers, now available in Premise 2.1 …

You can now offer free digital products to your customers, and a free trial period of your membership site to prospects who want to see what you’ve got to offer.

Your member/customer’s settings page has been improved to ensure their membership experience is a positive one that they want to use. Your members also have the ability to update their profiles from within your site to build greater personalization and community.

Member access levels can easily be changed by you, and deleted in a snap with new options to keep your site running smoothly.

You can also allow payment from third-party vendors (with payment plugin) to widen your prospect’s opportunity to purchase.

3. More powerful email opt-in controls

Building your email subscriber list is now easier than ever with the improved relationship between Mailchimp and Premise 2.1.

Customers who buy your products or services can easily opt-in to your email list with the click of a button on purchase.

You can configure settings to automatically unsubscribe customers from your list if they’ve missed payments.

Now, the default values you’ve built into your Mailchimp opt-in form will appear

A responsive email list is a foundational part of a great business online, and we’ve only just begun to integrate and simplify the connection between your email service provider and Premise.

4. But wait, there’s even more in Premise 2.1 …

I could run this post on for another 1000 words listing all the enhancements made in Premise 2.1, but let me give you just a few more …

Premise security has been beefed up to keep your paid membership posts and pages from getting out into the wild.

We’ve added the ability to completely customize the text on your checkout buttons.

Your customers can easily manage their membership, and even cancel a PayPal subscription right from their order screen.

You can effortlessly edit the kind of access you want to give to one — or all — of your members.

We’ve simplified the way your products display on your dashboard.

And on, and on, and on …

Get Premise 2.1, join the digital business revolution

The improvements you’ll find in Premise 2.1 don’t begin to encompass the real value of a product that provides so many business benefits — all in one place.

As I said before, what you see above are only a fraction of the 40 new features and enhancements we’ve built into Premise 2.1

There’s also the one-time fee, ongoing world-class optimization education, copywriting advice (from inside WordPress), and an included custom graphics library of 1000+ beautiful designs that convert. These (and more) have already made Premise the go-to WordPress software for thousands of publishers building their digital businesses.

When you use Premise to build all of this (on any WordPress theme or framework), you’ll have no compatibility issues. Since Premise is a plugin, it works with any theme, any framework, and other plugins. As long as you use WordPress, Premise will work for you.

Try Premise out for 30 days, risk free, and if it isn’t right for you, simply use the contact form in the clearly marked HELP section of the member area to get a refund — no hassle, no questions asked.

Premise is the most complete and advanced digital sales and lead generation engine for WordPress, and we’re committed to making it even better.

Click here to get Premise 2.1 now, and stay tuned for more innovation, education, and help in staking your claim in this digital revolution, with Premise.

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Reader Comments (45)

    • says

      Not to get too technical, but basically Clickbank doesn’t provide a payment gateway API the same way other gateways do (, PayPal, Braintree, 2CO, etc.), since the process is different than a true payment gateway system.

      However, our plan is to provide a separate Clickbank plugin, outside of the gateway hook system, that will work with their API. In fact, the dev team is currently mapping that out (but we can’t give a specific date for release).

  1. says

    Will this work with The Headway Theme? Looks like a great way to keep flexibility headway gives you and still build solid landing pages.


  2. Andrew says

    Hi, do you yet (or plan to) offer tests? And different membership levels that work with those tests?

    e.g. Three membership levels. My users start with Level 1 and only get promoted to the next membership level if they pass the test on Level 1.

    • says

      We don’t have any plans to add this. However, one of the changes coming is to provide more hooks for custom plugins. Then functionality such as this can be built out as a separate plugin, to work off of the Premise core.

  3. Gayan says

    Genesis vs Premise?

    It was only a couple if weeks back that I found this site and heard about the Genesis Framework for WordPress. I was just wondering what exactly is the difference between Genesis and Premisis; Does each one specialise in a different aspect of website design or are they both used mainly for landing pages. Since they are provided by the same company, I am assuming that you can use both products for your website – each one giving you a different advantage


    • says

      Genesis is the WP theme framework for our themes. You can find out more here:

      Premise allows you to make landing pages independent of your theme, and also provides membership, checkout, and access management for digital products.

      So they’re really designed for 2 different purposes.

    • says

      Genesis is a design framework for you general WordPress site (posts, pages, etc). Our StudioPress child themes work with it to provide the basic look and feel of your site.

      Premise is for specialized elements of your site — custom landing pages that you can control much more than general WP pages, and secure membership areas that used to cost a fortune in development expense. Premise also allows for split-testing pages, and includes graphics, copywriting advice, and online marketing seminars.

  4. says

    HI! Premise is really a great tool use to run digital sales campaign and its been easy to use.

    I got one question about it, when you do any customization in your theme, the error pops up from the premise plugin. Can you guide me why is that?

  5. says

    Premise is one of my favorite WordPress plugin I ever purchased. Its just a very great tool that simplifys my marketing business. And I consider myself as their most happiest customer.

    Thanks for creating such a wonderful plugin. Well worth the money.

    BTW, Premise 2.1 is improved more than before!


  6. james says

    Premise appears to be a great plugin and I the reason I bought this plugin was so I could have one system for integration purposes instead of so many different plugins, such as Wishlist and DLGuard.. I was wondering how often there will be updates and what is the guesstimate for the next update.

    I bought the premise the first week of release and unfortunately I don’t use it now. Just like many of you, I immediately presented my suggestions about adding other forum plugins, such as SimplePress because I don’t want to use or pay a yearly fee for the vbulletin. Also, I was hoping we would have more options for using for purchasing and checkout, such as the Paypal standard, JVZoo, etc.

    • says

      James, we continue to act on customer feedback. 2.1 is just that, the first set of improvements upon the Premise 2.0 platform. More soon!

  7. Jackie Goldstein says

    How does Premise integrate VISUALLY with my theme? Does it pick up the styles? Do I have to try to match colors/styles manually?!

    • says

      For landing pages, they are independent of your theme — and work with any theme. For the member/access functions, they can work with any pages/post types.

  8. esadmin says

    Would it be possible to open up a support forum for Premise like you have for all the other Copyblogger products?

    We asked about this on the StudioPress forum at and got summarily dismissed. A de facto forum had sprung up on your affiliate Kathleen’s site at but she has since deleted our posts, and others, too, that listed problems we were having with Premise, presumably she didn’t want any negative comments affecting her affiliate sales. Her site, her perogative.

    I know there’s support available for Premise, we’ve tried using it (Daisy is likely totally sick of us now!). I have read all the documentation. We still ongoing issues – more than a handful. The support community we experienced on the Genesis side was one big reason we went with Premise in the first place – yet we’re sort of hanging out on the line with no resolutions coming. Getting input from other users of this software and sharing best practices and workarounds to known issues would be a great help.

    Copyblogger team: Thoughts?

    • says

      Thanks ES — we’ve found that for most of our customers, forums are just not a great delivery mechanism for these types of true support issues. (Of course they’re great for community, which is why they’re such a strong resource for the Genesis developers.)

      The good news is, we’ve got quite a bit of new tutorial material being developed even as we speak, with videos and webinars to address the issues that most often come up.

      • james says

        Hi Sonia,
        You stated the following: The good news is, we’ve got quite a bit of new tutorial material being developed even as we speak, with videos and webinars to address the issues that most often come up.

        Are all the new and old tutorial materials with video and webinars located only in the “Welcome to the Premise Education Center or also somewhere else?. If somewhere else, where?

  9. esadmin says

    Looks like there may be some useful features in Premise 2.2 but cannot find any documentation on it. Where can we learn about the after purchase hooks? Good to see coupons as a new feature but cannot figure out how it’s supposed to be used. Is this in the support section of and we just can’t find it? Help please!

      • esadmin says

        Any word on when the documentation will be ready? The features are unfortunately not self-explanatory; we’re in a holding pattern on installing the update until we get guidance on how to use it.

        Please let us know – thanks!

  10. Bob Reckhow says

    Are you working on a way to accept payments via Stripe? They now have Canadian currency capability. When will it be available?

  11. Jeff Hartmann says

    We are very interested in Stripe integration with premise. It is a very easy API, it should be easy to integrate with and would be very valuable to many customers. If you won’t be doing it in 2.1 is there a timeline for this?


    • esadmin says

      +1 on need for Stripe support. Stripe rocks. We’ve had lots of problems with PayPal and would love to make Stripe our primary payment processor.

    • says

      Stripe is next on the list of gateway plugins we plan to develop internally, but we don’t have a specific timeline. However, as of v2.1, the gateway architecture was developed so anyone can write a gateway plugin — as long as the gateway has an available API — using the existing Premise gateway plugins as a template.

      • Bob Reckhow says

        Thanks Tony. That’s really good news. I’m not quite ready to do WordPress plugin programming on my own yet, so I’ll have to wait until your official Stripe gateway is available. As soon as it is out, I’ll be buying Premise. It’s really great to be dealing with someone who listens to their potential customers’ needs and responds to them.

  12. Trevor says

    You mentioned you were considering adding a simple affiliate management plugin in a future version. Until you create an affiliate management plugin, what affiliate management plugin(s) or software(s) will work with Premise right now? I need an affiliate management plugin or software and need to know what to use that will work well with Premise. Thanks.

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