This photo is an illustration of perfect serendipity, and priceless cool. But, you’re not seeing the entire picture … yet.
John Hamm (who plays Don Draper) owns an iPhone, and brought it to work. On a break, photographer James Minchin III captured a moment wherein Apple aligns itself with one of the best stories being told in our culture right now, Mad Men.
Not too long ago, Apple stood on the brink of oblivion. Then Steve came back and started telling stories again.
You’ll never have the cash reserves of Apple, Inc. You may never enjoy the budget, or the expertise, or the creative force of an AMC. But you can tell a story online.
If you consistently tell a true story about your company, product, service, or idea that resonates with the worldview of a group of people, that “world” will eventually beat a path to your door.
And, on a much smaller (but still profitable) scale, moments like the one you see below will begin to occur on their own — regardless of the size of your marketing budget …
Photo by James Minchin III for Rolling Stone
About the Author: Robert Bruce is VP of Marketing for Copyblogger Media. In his off hours, he files unusually short stories to the Internet.