Once you’re set up with WordPress hosting, how to you then build your site? Well, in just over a year, the Prose Theme for WordPress has become (in many different shapes, sizes, and colors) the face of some of the biggest publishers working online today.
Ironically, some of the biggest publishers working online today are actually just normal people, doing it all themselves, with nothing more than a laptop and a kitchen table.
Prose + Genesis is helping individuals build media companies. And, like it or not, we’re all in the media business now.
Take a quick look at how Prose can help get you to your publishing goals:
This is clean and powerful Prose
The Prose child theme is an understated masterpiece.
Understated, because it specializes in elegantly getting out of your way — bloggers, copywriters, consultants, and content marketers — so that your words always take center stage.
A masterpiece, because it is one of the most easily flexible WordPress themes ever developed, bolted securely on top of the rock-solid Genesis Framework.
True do-it-yourself design
The point-and-click design controls built into Prose change pretty much everything you’ve always hated about running your own website.
With a few clicks, in a few minutes — from within your WordPress dashboard — you can control site colors, typefaces, font sizes, and other critical elements of your site design.
Instantly.
Oh, and did I mention you won’t need to touch a single line of code to make any of those changes?
Prose is a WordPress theme that puts you in control of your online publishing future.
And, in February 2012, things are going to get very interesting …
You can head over and grab the Prose Theme for WordPress right now.
If you’ve been thinking about it, now is a perfect time, because in February the price of Prose is going up.
Why? It’s getting even better.
I’m not going to give away the farm right now, but here’s a quick sneak peek at what’s coming in the profound point-and-click design control upgrade to Prose 1.5:
- Customize virtually every element of your site
- Even more detailed control of your Genesis framework
- Easier custom header switching
- Effortless background image control
If you buy it now, your upgrade to this newest version of Prose in February will cost you nothing.
Click here to dig deeper into the amazingly versatile and pain-free Prose theme.
61,893 people take WordPress further with StudioPress
You might be asking, “This sounds cool, but what’s this Genesis thing?”
Our Genesis Framework from StudioPress empowers you to quickly and easily build incredible websites with WordPress.
With search-optimized code and functions, 54 turn-key designs, and unlimited support, updates, and websites you can build, Mashable calls Genesis the “best of the best” among premium WordPress themes.
61,893 online publishers trust Genesis to provide a solid foundation for their sites.
Whether you’re a novice or an advanced developer, Genesis provides you with the rock-solid infrastructure to take WordPress places you never thought it could go.


I got the Genesis framework, but getting a child theme is too expensive for a guy like me. I love Genesis though.
Thanks for the high quality posts. I liked the idea of being able to build my own Web site without learning code.
I clicked on your link to look at the page by Studio Press. Is this a WordPress.org or WordPress.com theme? Could it be used on both? I have a blog on WordPress.com. Now I want to sell my own products on the Internet.
Deborah, we do have some themes available at WP.com, but everything on the StudioPress site is for self-hosted WordPress sites (WP.org). If you want to sell products, you’ll need to move to your own hosted site, as I believe WP.com still prohibits commercial activity.
Yes, Brian is correct.
Deborah, if you’re looking to sell products on your blog, you will have to move off WordPress.com. But when using the self-hosted version from WordPress.org, you have so many more options!
I can’t wait to see the new Prose.
Thanks. That’s what I thought. I’m not experienced with building my own Web site, so I started with a WordPress.com blog to see if I could keep up the work required and build a site people liked.
Actually, I bought my domain from 1 &1. Can I transfer my blog name, Dog Leader Mysteries, to WordPress.org?
Brian, please explain what are the advantages of hosting on WordPress.org when I’m not tech brilliant?
Should I hire someone who to build a Web site for me that I can run with a theme like Prose? Can I link my current WordPress,com blog to a commercial Web site on WordPress.org? I see that many people have blogs and Web sites that connect with each other, but I don’t know how they do it.
You can export your current blog from WP.com to another host that offers WordPress (just about all hosts do). Then you install Genesis+Prose and you’ve got a website. You can use the design controls in Prose to make the site look how you want without coding.
You might want to hire someone for a relatively small fee to hold your hand. Johhny Truant offers these services for free if you get hosting at the same time — http://johnnybtruant.com/services/
To clarify, it’s free if you use Genesis and get hosting at the same time. That’s why you’ll see that it’s NOT shown as free on my services page. This is a little deal the CB crew and I have worked out that isn’t widely advertised.
Also to clarify, you’re not actually hosting on WordPress.org. Your blog is on your own hosting, and the software used to run it is that provided by WordPress.org… but you’ll have no material tie to it at all.
There are a lot of advantages, but the simplest way to put it is that the blog is YOURS, and you can do what you want with it when it’s on your own hosting. Any hosted platform (WordPress.com, Blogger, etc.) technically owns your blog, the links to your content, etc.
Yeah, I’m also using genesis for my blog – it’s a great WP themes that supports good for SEO. Thanks Studiopress for making best wordpress themes framework.
Hi guys, I love Studio Press/copyblogger. You’ve converted me from Woo themes in fact and I’ve been touting you on Google +1, in fact! But I have a question for you… I am actually using the Magazine child theme in my blog, http://www.trendfollowing101.com/blog and I’ve used the wonderful Premise to list my products but it looks awkward combined with a regular theme.
I noticed that you’re incorporating landing pages into Prose. Are you going to upgrade other themes to have landing pages? Also, can you please write an article (or do you have one already?) on how to integrate landing pages into a site that has blog/products/etc.? How do you make it look effortless to bounce from one style to another, especially with a landing page that has no navigation? Thanks so much! Cheers, Nicole
Nicole, I really like your product landing page. What I would do instead of linking to the cart from each option box on that page is to create a landing page for each option. Link those from the three option boxes on the existing landing page. Then, after spelling out the benefits of each particular option, link to the cart with a buy now button.
Cool, this is something to really look forward to. I have already used the Prose theme with several clients, and currently switching two more to it. This new version sounds awesome… can’t wait to see it!
So it will be a fairly seamless upgrade?
Bob, yep … should be a seamless and smooth upgrade. Likely just one click.
Just heard from the tech team that the upgrade won’t be one click, because the new version is such an extensive overhaul. But there still shouldn’t be any upgrade issues that are disruptive to your site and content.
I use Prose and like it a lot. Looking forward to the next version as described above. For someone who is not at all technical this sounds good.
I’m really excited about this. I’m just starting my first blog, and I bought Prose because of how many design elements I could change quickly without messing with CSS. Though I still tweak some things with CSS, I’m anxious to what else will be made even easier.
i was looking forward to a new theme to buy and this certainly looks a great option. thanks for share
How many stylesheets will be in the updated Prose theme?
Confused by your question. It should come with a style.css file as a baseline for the default settings.
Are you asking if it’ll have “color packs” available?
Sorry, let me rephrase that. How many .css files will appear in the Prose directory?
As far as I know, it should only be one.
That’s what I want to hear.
Actually, just like Prose 1.0, there’ll be more than one, as there’s at least one admin style sheet too
Awesome, this is what I’m looking for that no other child themes had to offer.
hopefully the prose child theme is a responsive theme too.
I’m currently using minimum child theme.
I’m a front-end developer and mostly code my sites from scratch. That said, I often buy templates to save time. I find this ‘Prose’ intriguing. Is it customisable enough though? I’m usually a bit weary of scenarios where all websites start looking alike and adopting the ‘template’ look and feel. Maybe you know of some great examples of Prose being put to good use?
There are some Prose websites in the showcase at Studio Press:
http://www.studiopress.com/theme/prose
What I’ve learned from purchasing a variety of CMS-type wordpress themes (iThemes Builder, Headway, WPRemix), is that you better really like the default look of it because any free child themes that come with the purchase are likely to be sub-par. I believe Headway is is launching a third-party child-theme market for their 3.0 version. iThemes is also moving to paid child-themes. It looks like Genesis is already there.
Well it’s a good thing that we offer free child themes such as the Copyblogger theme which aren’t sub-par.
I have built one website with Prose. I have 2 clients wanting me to use Prose for their website and I’ve been stalling them waiting for this update. There are currently too many bug fixes that have to be done manually to use Prose before the update.
Excellent news! I purchased Prose two weeks ago and am now building my new website. I would also like to switch my other website from Atahualpa to Genesis/Prose, but I am using Google Fonts there. Is it possible to use Typekit and Google Fonts after the upgrade?
You should be able to use Typekit or Google Fonts after the upgrade. In fact, adding Google Fonts to any of our themes is quite easy to do.
This an awesome news! I am a Pro Plus subscriber and have been using Prose for my main website. Looking forward to the Big update.
February’s gone. Any update on Prose next gen?
When I buy the Genesis framework, can I develop child themes for it and sell the Parent Theme/Framework plus the child theme to clients, or am I restricted to selling the child theme only? I’ve searched all over the internet, and haven’t found an answer to this one yet….