Comments on: Read This Before You Buy Any Copywriting Resource

By: lawton chiles

lawton chiles — Thu, 11 May 2006 00:02:52 +0000

Is there a copy of the lettter floating around? The deal is over…

Dang it. Probably too expensive anyway…

By: Oscar

Oscar — Mon, 08 May 2006 02:21:53 +0000

True. I missed the deal by 2 days. Don’t feel like begging either. Oh Well. a second lost customer.

By: Alex

Alex — Sun, 07 May 2006 10:58:56 +0000

Is that why they took the letter off? The hypnotic “special” just ended, unless I can convince them that I am worthy enough to get one of the remaining copies.

Is that good marketing?

I’m sure I’ll learn something from it, but I’m just not in the mood to kiss someone’s ass so I can spend my own money..

By: Ming

Ming — Fri, 05 May 2006 04:05:49 +0000

I read the ‘announcement’ and i figure, instead of buying the course, you probably could learn everything worth learning about Hypnotic selling by distilling the craft used in that letter.

Ming

By: Alan Allard

Alan Allard — Sun, 23 Apr 2006 15:39:26 +0000

Brian,

Your experience took me back to my reaction to Joe’s title. It serves as a wake up call to the fact that it does not matter what I think, or how I feel and react to certain copy. The only thing that matters is how a potential client/customer thinks, feels and reacts to the copy.

Your blog was recently recommended to me; it is excellent.

Alan Allard

By: Brian

Brian — Fri, 21 Apr 2006 15:34:43 +0000

Ahh, that’s what I like… someone who knows what he’s talking about!

The bottom line is, whatever you may think of the name, the materials are excellent. In fact, I consulted just one of the multiple volumes when crafting the opening to my previous post, “The Two Most Important Words in Blogging.”

It’s done pretty well.

By: Mark McGuinness

Mark McGuinness — Fri, 21 Apr 2006 06:53:20 +0000

I know what you mean about the ‘H’ word Brian – I’m a qualified hypnotherapist and I find that title cheesy! But you’re absolutely right, when someone is fulling engaged in reading a compelling piece of writing (or talking, in a face-to-face sale) then the state they enter has a hypnotic quality.

It’s also true the other way round – the writing equivalent of being ‘in the zone’ is also a hypnotic state, and one that is actively cultivated (consciously or unconsciously) by all successful writers. There’s an article about this on my blog if it’s of interest.

Fantastic marketing strategy by Vitale – what a story! I’m likely to remember that for the rest of my life, the guy obviously knows his stuff.