Comments on: 7 Ways You’re Screwing Up Relationship Marketing http://www.copyblogger.com/relationship-marketing/ Online marketing that works Thu, 09 Feb 2012 16:17:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Blogger Outreach Guide: How to Get Started http://www.copyblogger.com/relationship-marketing/#comment-1072079 Blogger Outreach Guide: How to Get Started Thu, 19 Jan 2012 17:41:25 +0000 http://www.copyblogger.com/?p=3419#comment-1072079 [...] an often-overlooked yet just as important aspect of blogger outreach is the relationships you make. Bloggers are influencers, thought-leaders, and popular people in their industries. They reach [...] [...] an often-overlooked yet just as important aspect of blogger outreach is the relationships you make. Bloggers are influencers, thought-leaders, and popular people in their industries. They reach [...]

]]> By: Blogger Outreach Guide: How to Get Started | SiteFox http://www.copyblogger.com/relationship-marketing/#comment-1063841 Blogger Outreach Guide: How to Get Started | SiteFox Thu, 22 Dec 2011 20:22:25 +0000 http://www.copyblogger.com/?p=3419#comment-1063841 [...] an often-overlooked yet just as important aspect of blogger outreach is the relationships you make. Bloggers are influencers, thought-leaders, and popular people in their industries. They reach [...] [...] an often-overlooked yet just as important aspect of blogger outreach is the relationships you make. Bloggers are influencers, thought-leaders, and popular people in their industries. They reach [...]

]]> By: Mari-Lyn Harris http://www.copyblogger.com/relationship-marketing/#comment-1024047 Mari-Lyn Harris Sun, 10 Jul 2011 23:30:34 +0000 http://www.copyblogger.com/?p=3419#comment-1024047 Naomi Dunford, I would normally agree with you. On this post I am totally disagreeing with you. Relationship Marketing is much more than just Marketing, it's also creating relationships so that you can achieve much more in your business. Like client retention, having trusted relationships, getting referrals and helping people to get what they want. It doesn't mean you need to be best buddies. Let's break down what Relationships are in your business - According to Wiki - "Relationship Marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data" it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. 1. Relationship marketing is not about relationships. It’s about marketing. who says? Obviously you. What kind of relationship are you wanting? No, they are not an intimate one. 2 Relationship marketing is not about authenticity. - You have to be authentic to retain relationships with your customers otherwise you are failing yourself and the people you want to serve. 3. Relationship marketing is not about transparency. If you are planning to con your customers, then you are right. 5. Relationship marketing is not about being social. Read what Wiki defines it is. Maybe you should read Chris Brogans book Trusted Agents. Relationship Marketing is about Relationships 1st then the Marketing. Naomi Dunford, I would normally agree with you.

On this post I am totally disagreeing with you. Relationship Marketing is much more than just Marketing, it’s also creating relationships so that you can achieve much more in your business. Like client retention, having trusted relationships, getting referrals and helping people to get what they want.

It doesn’t mean you need to be best buddies. Let’s break down what Relationships are in your business –

According to Wiki –
“Relationship Marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with customers that goes beyond simple demographic and customer service data”

it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages.

1. Relationship marketing is not about relationships. It’s about marketing. who says? Obviously you. What kind of relationship are you wanting? No, they are not an intimate one.

2 Relationship marketing is not about authenticity. – You have to be authentic to retain relationships with your customers otherwise you are failing yourself and the people you want to serve.

3. Relationship marketing is not about transparency. If you are planning to con your customers, then you are right.

5. Relationship marketing is not about being social. Read what Wiki defines it is. Maybe you should read Chris Brogans book Trusted Agents.

Relationship Marketing is about Relationships 1st then the Marketing.

]]> By: Michelle http://www.copyblogger.com/relationship-marketing/#comment-1022660 Michelle Wed, 29 Jun 2011 16:03:36 +0000 http://www.copyblogger.com/?p=3419#comment-1022660 You have a point...Yes, relationship marketing at the end of the day from the perspective of the business owner is to have you buy from him/her on a consistent basis, or at least be the first choice in the consumer's mind when they want to purchase something. But the purchase is the end result to a bond building process. The consumer buys from you often because you not only have the right product, but also because they feel that you met and surpassed their expectations when they interacted with you. A girlfriend stays with her boyfriend because she thinks he's the best. Does she think that because he's perfect? No. It's because he knows her, understands her and appreciates her in a way that she thinks no other man will, and because he will be there, able to fulfill her needs. Same with business. You may sometimes not even have the right product, but because of the bonding that was built, you are proud to carry the brand. I've seen consumers buy an ugly coat over a gorgeous one just because the ugly one said "Ferrari" on it. Let's face it. Relationship building is still a big deal. The difference is having a GENUINE relationship over a fake one. It's not about being best buds with your consumer, not at all. That gets in the way many times. It's about being there for them when they want or need you to be, business-wise, fulfill that need. Then what's gonna make them choose you first instead of your competitor is the fact that you not only fulfilled their need but you did it in a way nobody else will. There are times when costumers go into a store to buy something and couldn't care less about being "wow'd". If they are budget minded, then what they want is a store that offers them cheap stuff. Does Forever 21 have great customer service? Heck no! There's never an associate when you need one to grab a shirt that's too high to reach and nobody greets you when you come in, for instance. Clothes are everywhere, too much visual information, very confusing. But their stores are always packed. Why is that? Because their customers have a certain profile that fits the relationship the store is willing to give. They are young, fashion forward, independent shoppers on a budget. They couldn't care less if the store associate will give them lemon water or wine when they come in. They just want to come in and find good quality clothes on a budget, on their own. So that's what they get. That's their relationship with the store: they are left alone when they come in and are given quality products that are cheap in a young, fashion-forward environment. However, Forever 21 started making lower quality clothes now for the same price as before. I've already seen a decrease of their frequent shoppers in many of their stores. The main element in their relationship with their consumers is gone. We'll see how well they'll keep doing. So relationship with customers does not necessarily mean "suck up to your client" or be best buds, or know everything about your costumer. It means to be sensitive to what makes them feel comfortable around you and nurture that every time. You have a point…Yes, relationship marketing at the end of the day from the perspective of the business owner is to have you buy from him/her on a consistent basis, or at least be the first choice in the consumer’s mind when they want to purchase something. But the purchase is the end result to a bond building process. The consumer buys from you often because you not only have the right product, but also because they feel that you met and surpassed their expectations when they interacted with you. A girlfriend stays with her boyfriend because she thinks he’s the best. Does she think that because he’s perfect? No. It’s because he knows her, understands her and appreciates her in a way that she thinks no other man will, and because he will be there, able to fulfill her needs. Same with business. You may sometimes not even have the right product, but because of the bonding that was built, you are proud to carry the brand. I’ve seen consumers buy an ugly coat over a gorgeous one just because the ugly one said “Ferrari” on it. Let’s face it. Relationship building is still a big deal. The difference is having a GENUINE relationship over a fake one. It’s not about being best buds with your consumer, not at all. That gets in the way many times. It’s about being there for them when they want or need you to be, business-wise, fulfill that need. Then what’s gonna make them choose you first instead of your competitor is the fact that you not only fulfilled their need but you did it in a way nobody else will. There are times when costumers go into a store to buy something and couldn’t care less about being “wow’d”. If they are budget minded, then what they want is a store that offers them cheap stuff. Does Forever 21 have great customer service? Heck no! There’s never an associate when you need one to grab a shirt that’s too high to reach and nobody greets you when you come in, for instance. Clothes are everywhere, too much visual information, very confusing. But their stores are always packed. Why is that? Because their customers have a certain profile that fits the relationship the store is willing to give. They are young, fashion forward, independent shoppers on a budget. They couldn’t care less if the store associate will give them lemon water or wine when they come in. They just want to come in and find good quality clothes on a budget, on their own. So that’s what they get. That’s their relationship with the store: they are left alone when they come in and are given quality products that are cheap in a young, fashion-forward environment. However, Forever 21 started making lower quality clothes now for the same price as before. I’ve already seen a decrease of their frequent shoppers in many of their stores. The main element in their relationship with their consumers is gone. We’ll see how well they’ll keep doing. So relationship with customers does not necessarily mean “suck up to your client” or be best buds, or know everything about your costumer. It means to be sensitive to what makes them feel comfortable around you and nurture that every time.

]]> By: Using Art to attract | Money Makes Cents http://www.copyblogger.com/relationship-marketing/#comment-1008291 Using Art to attract | Money Makes Cents Thu, 24 Mar 2011 09:03:45 +0000 http://www.copyblogger.com/?p=3419#comment-1008291 [...] why the current name of the sales game is relationship marketing. You build trust with subscribers, showing your brand’s value before making any [...] [...] why the current name of the sales game is relationship marketing. You build trust with subscribers, showing your brand’s value before making any [...]

]]> By: Why This Artist Writes Human Emails | Townsend Creations Inc. http://www.copyblogger.com/relationship-marketing/#comment-1007642 Why This Artist Writes Human Emails | Townsend Creations Inc. Tue, 22 Mar 2011 15:14:27 +0000 http://www.copyblogger.com/?p=3419#comment-1007642 [...] why the current name of the sales game is relationship marketing. You build trust with subscribers, showing your brand’s value before making any [...] [...] why the current name of the sales game is relationship marketing. You build trust with subscribers, showing your brand’s value before making any [...]

]]> By: Scott http://www.copyblogger.com/relationship-marketing/#comment-989978 Scott Mon, 27 Dec 2010 04:22:16 +0000 http://www.copyblogger.com/?p=3419#comment-989978 This is one of the better articles about relationship marketing I have read. Good post! This is one of the better articles about relationship marketing I have read. Good post!

]]> By: Wekelijkse linklijst | Door: Xaviera Ringeling http://www.copyblogger.com/relationship-marketing/#comment-979854 Wekelijkse linklijst | Door: Xaviera Ringeling Mon, 13 Dec 2010 10:24:32 +0000 http://www.copyblogger.com/?p=3419#comment-979854 [...] 7 Ways You’re Screwing Up Relationship Marketing [...] [...] 7 Ways You’re Screwing Up Relationship Marketing [...]

]]> By: The Rockstar Guide to Getting More Traffic, Fame, and Success | Copyblogger http://www.copyblogger.com/relationship-marketing/#comment-978261 The Rockstar Guide to Getting More Traffic, Fame, and Success | Copyblogger Wed, 08 Dec 2010 15:38:58 +0000 http://www.copyblogger.com/?p=3419#comment-978261 [...] don’t feel like you need to be Naomi Dunford. I’m probably more like her in real life, but I choose to keep that on the [...] [...] don’t feel like you need to be Naomi Dunford. I’m probably more like her in real life, but I choose to keep that on the [...]

]]> By: Relationship Marketing http://www.copyblogger.com/relationship-marketing/#comment-971895 Relationship Marketing Mon, 01 Nov 2010 20:38:05 +0000 http://www.copyblogger.com/?p=3419#comment-971895 While its true that sometime people focus on relationships too much and forget the marketing - don't forget - relationship marketing is still about building long term relationships. It is about keeping people around long enough so that you can beg for money until pigs fly - not just once and then have them get sick of you and never talk to you again. While its true that sometime people focus on relationships too much and forget the marketing – don’t forget – relationship marketing is still about building long term relationships. It is about keeping people around long enough so that you can beg for money until pigs fly – not just once and then have them get sick of you and never talk to you again.

]]>