As someone who made an intentional decision to have a career working with words, talking to you about the importance of visual content makes me feel a little weird.
But I have to tell you, when I’ve been scrolling through my Twitter timeline lately, it’s the updates with intriguing visuals that catch my eye. They’re the ones I read, and the links I click.
In the current digital marketing landscape, the strategic use of visual content — whether it accompanies text or stands alone — is a smart move as you strive to produce the best experience for your audience.
This week’s Copyblogger Collection is a series of three handpicked articles that will help you learn:
- How to create simple, captivating drawings
- How to use images to engage distracted readers
- How to create a visual brand
As you work your way through the material below, think of these lessons as a mini visual content creation course.
If you think you can’t draw, Mike Davenport and Henneke are out to prove you wrong in How to Create Simple Drawings to Clarify Your Ideas and Captivate Your Audience.
They’ll show you how anyone can draw images without an art school education or fancy tools. Mike and Henneke explain that:
Simple images are quick to draw, and you don’t have to buy them. You might even find that readers engage more with hand-drawn images because they are more personal.
My favorite tip from this article is a simple way to get your hand-drawn images online. Check it out!
We are living in a visual world, and Pamela Wilson is a visual girl. That’s how the song goes, right?
Pamela shares how to harness the power of images in Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers.
Her expert knowledge will guide you through image creation best practices that you can start using right away.
Rafal Tomal recently watched Star Wars for the first time and didn’t just regard his viewing experience as entertainment. He composed a piece with visual branding lessons you can learn from the film.
Visual branding is about telling a story, creating a coherent user experience, and appealing to emotions.
Rafal will help you conceive and implement a strong visual brand throughout your digital content — from your website design to your blog post images and social media profiles.
Expand your digital content creation
Use this post (and save it for future reference!) to help you think of new ways to create remarkable visual content to share with your audience.
We’ll see you back here on Monday with a fresh topic to kick off the week!