Taste the tomato.
The first week of the year can stir up a lot of energy, excitement — and anxiety.
The other day, while hurriedly shoving forkfuls of a salad into my mouth (I needed to get back to work), my taste buds suddenly lit up due to a bite-size piece of tomato. It was fresh and delicious.
I decided to slow down and enjoy my food. Eating was the only task I needed to focus on at that moment.
When you approach your content marketing duties, your only job is to focus on executing your current task as best as you can.
Sometimes that task is choosing the right words.
This week’s Copyblogger Collection is a series of three handpicked articles that will show you:
- How to craft and deliver captivating presentations
- How to make more sales during your webinars
- How to optimize every element of your online copy
As you work your way through the material below, use the following lessons as a mini content enhancement course.
You could think of each piece of content you create as a presentation. It’s the enjoyable information you publish in exchange for your audience’s attention.
In How to Craft and Deliver Captivating Presentations, Michael Port dissects the features of a mesmerizing speech or presentation, beginning with the words you write.
Next, he walks you through a detailed tutorial about effective content development.
If public speaking makes you nervous — or if you’re apprehensive about publishing your content online — Michael gives you the framework you need to confidently address your audience.
Small changes during your webinars can make a big difference when it comes to turning webinar attendees into clients and customers.
What types of changes? Let’s ask Beth Hayden.
Beth admits she used to not make any sales from her webinars — until she learned special techniques that turned everything around.
Learn how to use them in 5 Insider Tips to Make More Sales During Your Webinars.
Aaron Orendorff says:
Optimizing your own copy is a bit like scaling Mount Everest without a Sherpa. It doesn’t matter if you’re in shape; if you go it alone, there’s a pretty good chance you’ll end up a crumpled human popsicle.
To avoid that scenario, Aaron’s here to help with The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy.
You can download our free PDF that breaks down Aaron’s guidance into 10 categories:
- Value proposition
- Call to action
- Weapons of persuasion
Concentrate on your current activity
Some call it “being present.” Some call it “mindfulness.” I call it “tasting the tomato.”
Use this post (and save it for future reference) to help you make smart choices and focus on producing your best work each time you create content.