Finally, Something New in RSS

I haven’t posted about RSS much lately, since there’s been very little going on.

But this week Gabe Rivera of TechMeme announced a very cool use of RSS—he pulls posts from his sponsor’s blogs via feed and displays them in the sponsor area.

Great content is the advertisment (as it should be).

That’s very cool, and there’s a lot more to explore in the area that Gabe is blazing a trail in.

Now today, Text Link Ads released Feedvertising, a free WordPress plugin that allows you to rotate sponsored advertising copy and links in your RSS feed. If you’re reading this via feed (or email) right now, look down at the bottom to see an example.

Now, besides being in a more effective text format (as opposed to a banner ad), here’s the really cool part about Feedvertising:

You can use the technology to manage ads, whether or not you ever accept an ad brokered by TLA. So, this means you can use Feedvertising to:

  • Manage and display ads you sell in house
  • Promote affiliate programs
  • Promote your other blogs
  • Link to just about anything you want

All for free.

Another great thing is you can rotate the ads automatically. So, you can display different ads to keep it fresh, or you can test different copy and link text to see what gets the best response.

Cool, huh?

Tubetorial has a demo video for Feedvertising as part of the 7 Essential WordPress Hacks series, so you can see how to set it up and how it works.

Let me know what you think, and if you think it’s cool too, help spread the word.

Disclosure: While TLA is a sponsor of Tubetorial, no payment was offered or received for this post or the video demo. I beta tested Feedvertising for a week (some of you may have noticed) before deciding to feature it on either site.

Gabe didn’t give me any money either. :)

UPDATE: Michael Arrington of TechCrunch and Darren Rowse of Problogger were two other Feedvertising beta testers, so check out their impressions as well.

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  1. I watched the video and one thing does pop up in my mind: Why do I have to manage my Feed-Ads over the feedvertiser site and not through a panel in my blog? Personally, I will not use this plugin because of this…

  2. Well, you’ll have to ask TLA that, but I would imagine that in order to provide the option to accept ads that they sell for you, you need to be in their interface. It’s not exactly kid’s stuff to make that work.

    You know, just like the Feedburner Ad Network requires you to use their adminstration.

    And Pheedo too.

    Are you familiar with them?

  3. Looks like the “Feeding Frenzy” is finally starting. 😉