A big part of my going-forward focus is the ways in which RSS will transform content delivery and direct marketing online. It’s such a fast moving area, though, that if I only comment on items in my typical long-winded fashion, a lot will slip by.
So here’s my first edition of the RSS Marketing Roundup, a look at what went on this week in the world of marketing and promotion with feeds.
Dave Winer posts an interesting illustration of just how much has been invested in the RSS future. While his post is also concerned with the complexity of “reinventing” RSS (as some in the XML community desire), Dave lists the huge investments made in Feedburner, Newsgator, Technorati, Podshow and Odeo, plus the internal commitments made by a little company called Microsoft. In short, if you don’t think RSS is the future of content delivery, Dave will give you 8.2 billion reason$ why you’re wrong.
This news has been making the rounds quite a bit, so I won’t say much, other than, it’s still up to us to clue in the end user about RSS. And maybe now Publishing 2.0 editor Scott Karp will realize that giving people more credit is not the solution to RSS awareness problems.
Great post from copywriter Mike Sansome. Using a service like Feedburner is crucial to tracking how many subscribers you have. I luckily figured out at the start that I needed to change the RSS auto-discovery URLs in the header file of my template in order to get an accurate subscriber count. If you’re not clear on this, read Mike’s post for clear guidance.
Robert Scoble, Steve Rubel, Nick Wilson and Duncan Riley weigh in passionately on the subject of sending out full RSS feeds vs. partial feeds. I’ll let Raj Dash give the play by play.
Guest article over at Problogger by b5 writer Aaron Brazell that serves as an introduction to RSS for beginners. Nice job, Aaron.