RSS Marketing Roundup

A big part of my going-forward focus is the ways in which RSS will transform content delivery and direct marketing online. It’s such a fast moving area, though, that if I only comment on items in my typical long-winded fashion, a lot will slip by.

So here’s my first edition of the RSS Marketing Roundup, a look at what went on this week in the world of marketing and promotion with feeds.

How much has been invested in RSS?

Dave Winer posts an interesting illustration of just how much has been invested in the RSS future. While his post is also concerned with the complexity of “reinventing” RSS (as some in the XML community desire), Dave lists the huge investments made in Feedburner, Newsgator, Technorati, Podshow and Odeo, plus the internal commitments made by a little company called Microsoft. In short, if you don’t think RSS is the future of content delivery, Dave will give you 8.2 billion reason$ why you’re wrong.

50 Million US & UK RSS Users Do Not Know They Use RSS

This news has been making the rounds quite a bit, so I won’t say much, other than, it’s still up to us to clue in the end user about RSS. And maybe now Publishing 2.0 editor Scott Karp will realize that giving people more credit is not the solution to RSS awareness problems.

Are Your FeedBurner Feeds Discovered?

Great post from copywriter Mike Sansome. Using a service like Feedburner is crucial to tracking how many subscribers you have. I luckily figured out at the start that I needed to change the RSS auto-discovery URLs in the header file of my template in order to get an accurate subscriber count. If you’re not clear on this, read Mike’s post for clear guidance.

Full Feed or Partial Feed — People Definitely Have Opinions

Robert Scoble, Steve Rubel, Nick Wilson and Duncan Riley weigh in passionately on the subject of sending out full RSS feeds vs. partial feeds. I’ll let Raj Dash give the play by play.

Kick Your RSS: Jumping on the Syndication Bandwagon

Guest article over at Problogger by b5 writer Aaron Brazell that serves as an introduction to RSS for beginners. Nice job, Aaron.

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Comments

  1. Thanks, mate. RSS is a tool far underutilized. I don’t think it is the thing that has made us “arrive” and I see weakness in RSS implementation and marketability, but it is still a powerful tool and one to be leveraged.

    Quick favor? My last name is spelled with 2 L’s. :-) Brazell.

  2. Whoops, I was moving too fast there, Aaron. Last name fixed!

  3. At least a good thing with RSS is that you can monitor what’s happening on the Web in real time. Reading through your blog I did not see anything about Stepwebz so I thought you might be interested by this new service. To make it short we provide content and syndication solutions for webmasters, bloggers and publishers. I will be very happy to discuss about our services in more details. Feel free to contact me.
    Regards
    Rodolp S