When was the last time you wrote something with the intent to specifically motivate your readers to take action?
Admit it or not, we’re all in the same game.
Whether you want someone to buy your product, join your email list, retweet or +1 your post, you’re doing one thing — leading your audience down a path at the end of which lies the action they’ll take.
You want them to do something.
In other words, you’re selling.
Unfortunately, many content creators don’t know the first thing about selling.
A few years ago, neither did I. Well, not online, anyway. Not until I developed one skill that changed everything.
I’d had plenty of experience selling at the flower shop I owned. But selling through the written word was an entirely new skill.
To learn this ancient skill, I turned to the experts — those who make millions every year because of their ability to write great sales letters.
Sales letters are roads paved with words which lead buyers to solutions, sellers to profit, and writers closer to their happily ever afters.
Yet, most freelance writers and professional bloggers never consider learning to write sales letters.
Writers often feel as though that particular skill is above their pay grade, while many bloggers prefer to hire a professional when it comes time to creating their sales copy.
That’s probably because neither these writers or bloggers have any idea how life-changing learning to write a sales letter can actually be.
Let’s take a look at five reasons you should learn to write a great sales letter …
1. Never create crap content again
Some clients want nothing more than keyword-stuffed filler content for their sites, and they’re willing to pay you very little for the privilege. They don’t want to hear anything about how Google’s Panda update has made this approach silly, they just want mountains of low-quality content, stat.
Writing crappy content in bulk sucks. Do it for too long, and you’ll wonder why you thought writing online was a good idea in the first place.
Worse than being paid by the pound is the feeling of indentured servitude that comes with being a breath or two beyond running in circles, but nowhere near where you need to be to break away.
Knowing how to write a sales letter elevates your skill set, meaning you can make more money for every word you write, virtually overnight, whether or not you’re a wordsmith for hire.
2. You’ll only need a few clients a month
Managing low-paying copy usually means juggling a long list of clients because you’re stitching one job into the next, quilting your ends until they hopefully meet.
With the much higher earning average of longer form sales copy, just one or two jobs per month can fund the rest of your writing business.
Every sales letter you write makes you a better writer than you were before.
Constantly write, continuously improve, and quickly build a long list of people willing to pay you top dollar for your time.
When you deliver a sales letter that converts, you’re never hired only once.
3. You can develop streams of passive income
Once you know how to write an effective sales letter, you can become your own best client.
Write an eBook, put together a training course, offer a special suite of services, then write a letter to sell it.
You’re doing it for others. Why not do it for yourself?
If you’re a writer, you have the unique ability to synthesize and simplify information.
It’s the next logical step to package what you know and put it online.
4. More time for what you truly want to do
You can always make more money, but you’ll never make another minute.
By being able to charge more money for the hours you work, you will have more time to write the things you love.
You didn’t become a writer to write crap content, or to get lost in the daily blizzard of disposable blog posts, did you?
Earning more per billable hour will give you the time required to build the bank of assets that will elevate your legacy, along with your bottom line.
5. You’ll be better a much better writer
Even if you only write one sales letter in your life, knowing how you did it will make you a better writer.
Sales letters are paint-by-number persuasion, connecting dots we all have in common. You can’t sell if you don’t understand your reader.
Yet, once you know how to slip inside their mind, you can channel their desire.
On a sales page, that means clicking the BUY button.
Offline, it can mean creating word-of-mouth about your latest book, inspiring the reader to tell friends, and maybe even review your product on Amazon.com.
Selling vs. selling out
When I first started online, I wanted nothing more than to write blogs posts and fiction.
Selling seemed like an anti-art, lacking in purity, or just plain “selling out.”
But when you think about what writing is — getting people to feel something, spreading ideas, or connecting with people across great divides — it’s not all that different from selling.
Whether you’re selling a product or selling yourself, learning how to write a good sales letter is one of the best investments you’ll ever make in your writing.
About the Author: Sean Platt is the author of Writing Online and How to Write a Sales Letter that Works (Without Wasting Your Time!). Get his free report, The 9 Mistakes Most Writers Make That Are Keeping Them Poor. Follow him on Twitter.
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