Ever see headlines like that one?
I’m betting you have.
Last week I asked for your feedback on the term “tutorial marketing,” because I began to think that it may be just a bit too bland.
I think the consensus ended up being that you feel the same way.
The concept behind tutorial marketing is pretty powerful. By taking a strategic educational approach, you are actually selling more effectively, all while allowing the prospect to feel like they were not actually persuaded at all.
The fact that such content can also be effective link bait makes the methodology even more attractive.
Headlines like the one on this post are essentially talking about the same thing, just dressed up in forbidden clothing. It’s a different approach for a different audience, and that particular pitch actually works well with certain demographics.
I didn’t think that approach would work with you guys (but who knows for sure—let me know). I took a softer approach because bloggers are generally resistant, even hostile, to hype, and because I’m not a big fan of it either.
So, I now have a better idea of where I need to end up on this topic (which, as usual, is somewhere in between). And thanks to blogging, all I had to do was watch and ask.
Two points we need to always keep in mind:
1. You must always write for the audience you have, so be careful who you emulate.
2. You don’t have to spew huge amounts of hype, but you must always be interesting.
Sheesh, what was I thinking?
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