Comments on: Discover the Secret Mind Control Method That Hypnotically Persuades Prospects to Buy… Guaranteed!

By: Rezu Bian

Rezu Bian — Fri, 13 Nov 2009 18:27:31 +0000

The Power of Persuasion

By: Andrew Cavanagh

Andrew Cavanagh — Sat, 04 Nov 2006 01:36:17 +0000

David Frey uses the term “education based marketing”.

I think it’s important to understand that the copy people read today has changed from the copy people read 20 years ago.

The number of advertising messages we’re exposed to has risen exponentially.

And direct mail companies are leaning more and more towards the “magalog” and “report” openings to their copy (basically disguising a sales letter as a report or free magazine).

Online I’ve written copy that increased response by over 100% simply by changing from a sales letter to a sales letter that starts out as a free report.

A professional copywriter needs to take special note of the increasing dislike of the general population for being “sold”.

We’re now beginning to sell more and more to the “X-generation” as the “baby boomers” retire or die out.

And the X-generation are a cynical, sales resistant lot.

So “education-based marketing” or “tutorial marketing” rules.

By: James D. Brausch » Carnival Of Marketing

James D. Brausch » Carnival Of Marketing — Sun, 22 Oct 2006 06:22:06 +0000

[...] Brian Clark posted a blog entry entitled “Discover the Secret Mind Control Method That Hypnotically Persuades Prospects to Buy… Guaranteed!” and asked if it was more interesting than the term “tutorial marketing” or just hype. Here is that blog entry: http://www.copyblogger.com/secret-mind-control-method/ [...]

By: 3 Valuable Lessons from 1st Grade Career Day

3 Valuable Lessons from 1st Grade Career Day — Thu, 19 Oct 2006 00:24:19 +0000

[...] One of my favorite movie lines is from Denzel Washington’s character in the move Philadelphia – “Now, explain it to me like I’m a four-year-old.” Talking about my various jobs – Web and software, writing, speaking, cartooning – I bet you can guess which one was the most interest to the first graders. I focused a majority of my talk on the cartooning work I do, and then explained the other stuff in a way they would understand. Kids are extremely smart and inquisitive. I was floored by some of the incredibly insightful questions they asked. But I toned down much of the message to meet them at their level. Then I let them bring it back up to a point were they were learning and understanding. When it comes to explaining what you offer, remember to make the message fit the audience. If you can easily explain your marketing message to a kid, then your prospects will have no problem getting it. Your customers should feel enlightened by your message, not stupid. [...]

By: The History of Link Bait | Copyblogger

The History of Link Bait | Copyblogger — Wed, 18 Oct 2006 22:43:31 +0000

[...] contact ← Discover the Secret Mind Control Method That Hypnotically Persuades Prospects to Buy… Guaranteed! [...]

By: Glenn (Customer Service Experience)Ross

Glenn (Customer Service Experience)Ross — Tue, 17 Oct 2006 16:42:52 +0000

James,

I see what you’re saying. (I’m more caffeinated now than when I originally commented. I was focusing on your first sentence, not the entire paragraph. My bad.

By: James D. Brausch

James D. Brausch — Tue, 17 Oct 2006 16:10:10 +0000

By: Brian

Brian — Tue, 17 Oct 2006 16:09:00 +0000

>>but the fact is that it would beat “Tutorial Marketing” as a headline when actually used on a sales page… by a couple of zeros.

Absolutely no doubt about that!

Blog comments are very instructive though, but not because your readers are going to tell you exactly what to do (not should that be a goal).

But what people say is extremely useful in other ways, when also combined with web stats analysis and other metrics of content popularity as opposed to sales conversions.

As a relationship medium, blogging is about content first, then sales. And as James knows, there are several crafty ways to use comments to create content that overcomes objections and leads to sales, all without seeming like a sales pitch at all.

Right James?

By: James D. Brausch

James D. Brausch — Tue, 17 Oct 2006 16:01:12 +0000

Glenn,

Oddly enough, this survey (the comments in this thread) add to that data. I don’t want to spoil Brian’s method of coming up with that headline, but the fact is that it would beat “Tutorial Marketing” as a headline when actually used on a sales page… by a couple of zeros. That is backed up by very solid data.

I don’t think the data behind that could be shared in a comment thread like this. You are welcome to prove it to yourself though.

Ask any profitability question in a survey anywhere… then do the actual profitability study. There is a significant negative correlation between the results of most surveys and actual profitability.

There is some science behind asking a question in particular ways and getting a positive correlation with actual results, but it always involves a bit of trickery in the survey to overcome the respondents natural desire to follow the herd. Gallop is well aware of that.

-James D. Brausch

By: Glenn (Customer Service Experience)Ross

Glenn (Customer Service Experience)Ross — Tue, 17 Oct 2006 15:21:00 +0000

Strange. My comment above was incomplete. What I meant to say was, what data do you have that proves surveys are inaccurate? Is it a survey? This must come as a surprise to Gallup and Zogby.
(My apologies for being off topic, but I would like to see data that supports that.)