Comments on: How to Sell High Ticket Items in a Dwindling Economy

By: ravi

ravi — Fri, 25 Sep 2009 20:33:25 +0000

Value is king, especially in touch times….safety sells cars much better than low prices–just ask Detroit.

By: Applying The Power of Less to Your Hunting Business

Applying The Power of Less to Your Hunting Business — Tue, 15 Sep 2009 23:19:31 +0000

[...] How to Sell High Ticket Items in a Dwindling Economy [...]

By: Michael

Michael — Sun, 08 Mar 2009 12:41:42 +0000

> If it were me, I’d spell it out. For example, put a link
> … I’d want to know everything I could…

Good. That’s how we’re inclined, as well.

> Bottom line – don’t make them call you but welcome it
> if they do. Give them as much critical information they
> need to make an informed purchase.

We’ve looked at this as a distinguishing element from the beginning. It costs us little to put the information up front one time while our competitors have to do so face-to-face out of costly retail locations. Thanks for your time!

By: Sherice

Sherice — Sat, 07 Mar 2009 22:20:51 +0000

If it were me, I’d spell it out. For example, put a link on your website something like “Find out how we can sell top quality jewelry for less than our competitors”. If I were a potential buyer – especially of a high-ticket item, I’d want to know everything I could about my purchase up front.

Bottom line – don’t make them call you but welcome it if they do. Give them as much critical information they need to make an informed purchase.

Hope this helps!

By: Michael

Michael — Sat, 07 Mar 2009 07:26:37 +0000

Sherice (et al);

As it happens, my partners and I are currently establishing a jewelry business. Your article resonates with our thinking. In response to queries from early clients, we’ve found ourselves explaining in quite some detail the workings of our business: how it is that we can deliver quality products at prices much lower than our particular market is used to seeing (we hold no inventory and have no expensive real estate, so we can pass on savings to our clients); how do we source our materials (ethical diamonds, locally-made settings); what about returns (30-day, no-questions).

In short, we’re very much seeing a focus on genuine quality and support issues. My question for you is this: in writing copy, how much of this material do we include up front? Is it better to have buyers with these questions simply call us, or is it best in this era to spell it all out before the buyer moves on.

Thanks,

P.S. This site has been a goldmine for us (no pun intended) keep it coming!

By: This Week’s Links | Business Pundit

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By: David Dittell

David Dittell — Thu, 05 Mar 2009 04:04:26 +0000

Sherice,

Excellent framing advice for these times. I agree that practicality is much more important know than image in a lot of ways, and it may be time to push durability, quality, precision, etc.

And it remains true that when it comes to quality, sometimes it’s the cheaper product you can’t afford to go with.

By: Dean Saliba

Dean Saliba — Tue, 03 Mar 2009 20:38:47 +0000

I agree with the part about value. Everybody wants to know they are making a decent saving.

And also how your rivals are selling the same thing (if there are any) for more than you are.

Good article.

By: Links for 3rd March 2009 | Velcro City Tourist Board

Links for 3rd March 2009 | Velcro City Tourist Board — Tue, 03 Mar 2009 17:00:48 +0000

[...] How to Sell High Ticket Items in a Dwindling Economy [...]

By: Kindaichi

Kindaichi — Tue, 03 Mar 2009 03:20:58 +0000

Price is what you pays, value is what you get.