SEO School: How to Become an SEO Ninja

SEO School

“How to Become an SEO Ninja” is the tagline for Naomi Dunford’s ebook, SEO School. Since I’ve promised to do more book reviews around here, I figured giving you the scoop on a new ebook about search engine optimization would be of interest.

Ever since Aaron Wall joined Teaching Sells and four months later transformed his profitable SEO Book into an interactive training program, there’s been a void in the “SEO ebooks you can trust” market. While I’m sure there are others, I haven’t read those… but I have read SEO School and it’s solid.

Let’s take a look at the particulars.

Will You Really Become an SEO Ninja?

I happen to know a few true SEO Ninjas, and they’re on an entirely different level of existence. So, if you look at it that way, obtaining Ninjahood might be a lot to ask from an ebook about the fundamentals of search engine optimization.

But since we’re talking Eastern stuff here, I’ll paraphrase Buddha:

You’re asking the wrong question, silly.

Those at the highest level of SEO do truly impossible tasks… like salvaging and optimizing a 150,000 page ecommerce site that’s invisible to searchers thanks to 6 years of bad advice and worst practices. A true SEO Ninja can devise black hat moves that Matt Cutts hasn’t imagined yet, and discard the technique 20 minutes before Google catches on.

If you’re the average small business owner or online entrepreneur, that’s not what you need.

Three Reasons Why SEO School is Worth It

I’m going to cut to the chase on this one, since none of us is getting any younger. If you’re looking to eliminate the confusion and contradiction that inevitably surrounds the SEO field, SEO School is worth buying because it is:

  1. Easy to understand. Naomi lays it all out in an easy-to-understand and conversational style. She had both her 9-year-old son and 70-year-old father read the book before release, and they both got it. Naomi does tend to use colorful language, so if naughty words are an unbearable distraction to you, take that into account.
  2. Comprehensive. Naomi covers all the bases, from the psychology of search to keyword research to the Google Sandbox to competitive intelligence and more. And she gets to the point instead of padding the book with theory. It’s just “here’s what to do and how to do it.”
  3. Inexpensive. It’s only $39. Enough said… grab a copy.

For the small business owner or budding online entrepreneur, SEO School combined with the user-friendly and search-optimized Thesis Theme for WordPress will have you set up and on your way.

For a limited time, when you buy the search-optimized Thesis WordPress Theme, you get SEO School absolutely free. Click here to find out how!

Buy SEO School today.

About the Author: Brian Clark is the founding editor of Copyblogger, and co-founder of DIY Themes and Lateral Action. Get more from Brian on Twitter.

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Reader Comments (47)

  1. says

    It’s a good book and if you don’t know anything about SEO – you will certainly make your $39 back by reading it.

  2. says

    Bought it, read it and learned a lot. And, now I have a handy, easy to negotiate, reference when a senior moment causes me to forget some aspect of SEO strategy.

    While I will confess to having a crush on Naomi I’m not affiliated in any way with the book.

  3. says

    So, let me get this right: She uses a lot of foul language AND had her 9-year-old son proofread it?

    When does her ebook on ethics come out?

  4. says

    First off, thanks for the awesome review, Brian. That’s very cool of you.

    @ Glen — Nope. Totally different James. :)

    @ Andrew — Good point! We did a little search and replace before we gave it to Michael.

  5. says

    @ Naomi – Point taken. Couldn’t resist the little jab. I mean, come on, this is a Comment thread!

    Now let me ask you: How many months of an SEOMoz membership will this book compensate for?

  6. says

    I like the take-away purchase tactic. I’ve seen others use this effectively and suspect Naomi will rightfully receive an onslaught of traffic before the clock strikes midnight. Way to offer a double-teaching moment o’ wise ones! :)

  7. says

    All I can say is: Buy this book! Naomi covers all the basic bases and does it in a way that is sure to make you laugh all the way through. If you have a no-nonsense approach to business and have a sense of humor that can take a few four-letter words, Buy This Book!

    It really is wonderful! In fact, it was the easiest to understand info on SEO writing I have seen to date.

    And I think that Naomi could give us all a few lessons about “stand up for yourself, take responsibility for your actions, see the humor in life” ethics. :-)

    Teresa Hall
    Write About Everything

  8. says

    @ Andrew — Ha! As far as that one goes we might have to get Rand on the phone.

    “Hello, Mr. Fishkin? This is Andrew from I have a question for you…” :)

  9. says

    I’m not Naomi’s husband either. I tried. She said no. Logistics and all.

    We received our copy of SEO School when it first came out. It was Naomi through and through, and even if you hate SEO, you’ll love the entertaining read.

    If you do want to learn about SEO, it gives you exactly what you need to know. No fluff, no bullshit. Fast. Can’t ask for better.

  10. says

    @ James II — Now you’re just sucking up. I said I won’t marry you, and that’s final. We’ve talked about this. Even in Canada, they look down on bigamy.

  11. says

    @James I, I have a crush on her too. She’s just crushworthy that way.

    I was an early Ninja adopter, it’s excellent, and SEO appeals to me about as much as dental surgery does. You can think of Naomi as the SEO equivalent of nitrous oxide.

  12. says

    Well, nice review and the book doesn’t seem of much use to me as i’m quite strong with the basics.

    And yes, calling her marketing techniques a mistake is a little ridiculous i would say! She’s making it very affordable, and again i would give a pat for that!! 😛

  13. says

    I missed it by a few minutes, damn that take-away tactic!
    I was intrigued by Brian’s excellent review. I have to agree with DigitalWebTalk, these were clever strategies and clearly not mistakes.
    Note to self: Must be more observant in the future…

  14. says

    I guess I shouldn’t read back posts through RSS. I miss stuff like this. I think they pulled too fast after a review from a top site like this. Oh well.

  15. says

    Seems some good reviews there I shall have to get myself a copy of that…

    Ninjas kick ass and its about time I made more money..

    Thanks for the info..

  16. Kevin says

    The word Ninja is funny. What’s next? Karate Kid? How about SEO Sumo or SEO Judo?
    It took me three months to just watch websites building its backlinks and understand how people do it to rank high. There are no secrets, write and promote yourself is all I have to say.

  17. says

    hey Brian,

    great post and very helpful I want to become seo ninja now I found the right place …. just want a copy of book.


  18. says

    I’m gonna buy this book, but I don’t want to be no stinkin’ ninja. I’m leaning more towards the SEO BJ Penn (blatant MMA reference)

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