Besides video, I believe writing shorter pieces at 5th and 6th grade level will be critical in the future. Not because people are dumb, but because writing at an elementary level forces us to be absolutely clear in our copy. It also allows the busy reader to grasp the content quickly. It’s a relief for them when they come to a page and it’s well written and clear.

It’s also important to write these pieces to “go with” the video. Some busy people will always prefer reading … it’s faster than video.

That’s not going to cut it with people. Unfortunately, that’s exactly how most bloggers do it.

I come from a background in producing TV news. If we have a soundbite that is longer than 20 seconds – it almost always gets “covered” with some video (aka B-roll).

There are ways to make simple videos that aren’t boring. Derek does a nice job on Social Triggers using a whiteboard – not to mention he’s an engaging speaker. Using screen capture software is another simple solution – Power Point slides easily become text graphics.

But DO NOT sit on your beige couch in front of a blank white wall and just talk into the camera! (Unless you are naked)

The internet is full of distractions…listen to this, read that, click here! If your videos start to bore people they’ll leave fast.

Just like your writing needs to capture attention quickly with good headlines and ledes – effective videos include a little frosting and cherry on top. You don’t have to be a video expert to do it – just a little bit creative.