This week on The Lede:
- David Ogilvy on writing
- A 7-step social media marketing strategy
- David Mamet’s legendary “storytelling 101” memo
- What to do when you don’t feel like working
If you want more useful links than the seven we highlight here every week, follow @copyblogger on Twitter.
How to Write, by David Ogilvy
On September 7, 1982, Mr. Ogilvy distributed this short and powerful list to the employees of Ogilvy & Mather. Writing was central to the agency’s success, and — through this memo — he mandated that all should work earnestly to improve their craft. Almost 30 years after it was penned, his advice is indispensable. The entire Internet is driven by copy. The writer runs this show.
How Apple Listens to its Customers
Mythbusters, indeed. Mr. Denning deals a death blow to the prevailing legend that Apple does only what it wants, customers be damned. Was Steve Jobs (and Apple) a stone-cold gambler, creating beautiful products from instinct? Or, was he a strategic listener, culling the genius of Apple devices and software directly from the customers who love them? Copyblogger readers already know the answers to these questions …
A 7-Step Social Media Marketing Strategy
Mr. Baer offers a no-nonsense guide to creating an effective social media marketing strategy. Can you describe what your company does in 120 characters or less? What’s Your One Thing? How Will You Measure Success? He answers these questions and more, and offers a “Social Media Strategy Worksheet” at the bottom of his post to help you work through the details of your own plan.
Why Your Readers Don’t Respond to Your Call to Action
Opening with universally accessible examples from his family life, Mr. Rowse turns this impressive Google+ posting into an important lesson on that old workhorse of copywriting — the call to action. Why is your call to action not working? A large part of the answer lies in a single word …
The Google Panda Update in Plain English
If you think that headline has something to do with Google donating cash to various animal relief funds around the world, this one’s for you. Hell, even if you’re a pro in the SEO business, you’ll get a lesson in the simple communication of technical ideas to normal people. And, most importantly, this infographic will assist in the understanding of the Google update for content publishers everywhere.
What to Do When You Don’t Feel Like Doing the Work
A perfect little Saturday morning read from Mr. Godin. Every smart startup is a media company now. Media companies create content. Therefore, you must continue doing the work, whether you feel like it or not …
David Mamet’s Master Class in Writing (in a Memo)
I’m still angry that the The Unit was cancelled almost three years ago. Yeah, let’s see: you’re a large televsion studio employing America’s greatest living dramatist, and you cancel his show before giving it any reasonable chance of gaining a foothold. Smart. Anyway, at least writers everywhere got the most valuable memo on storytelling ever written out of the deal. Do not ignore this link.
Did you miss anything on Copyblogger this week?
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- 56 Ways to Market Your Business on Pinterest
- How to Create Smarter Content Using Semantic Keyword Research
- Are You Making These 7 Mistakes with Your About Page?
- 5 Tips for Affiliate Marketing Beginners
About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.