Comments on: The “Gun Across the Chest” Method for Copy That Closes the Deal

By: 10 Lessons from My First Million-Dollar Launch | Biz Gorillas

10 Lessons from My First Million-Dollar Launch | Biz Gorillas — Sun, 13 Mar 2011 07:03:10 +0000

[...] potential buyer has quibbles that will prevent them from buying. It’s your job to address those objections with honest, unambiguous [...]

By: 49 Creative Ways You Can Profit From Content Marketing — Copyblogger

49 Creative Ways You Can Profit From Content Marketing — Copyblogger — Wed, 22 Apr 2009 14:39:47 +0000

[...] Use your content to address every objection you’ve ever faced when trying to sell your product. Write interesting articles that show your [...]

By: Shane: content writer

Shane: content writer — Fri, 07 Mar 2008 13:37:59 +0000

Love the key point.. “simulating dialogue” Thats the unique challenge and pleasure of content and copywriting.. Great article..
As per usual

By: Melani Ward

Melani Ward — Tue, 04 Mar 2008 21:04:40 +0000

Graham,

You make a good point; however, I think for longer sales copy it’s important to address them all. On a brochure, not so much. As usual it depends on the audience and the goal. With longer copy they have a lot longer to think (if they’re actually reading it all) so you better think it’s a good idea to anticipate their objections.

By: Daniel McGonagle @ http://danielmcgonagle

Daniel McGonagle @ http://danielmcgonagle — Mon, 03 Mar 2008 21:55:02 +0000

Nice post, great blog!

Where has this blog been all my marketing life?

You really do a nice job here with this blog, I have linked to it from mine already.

Thanks,

Dan

By: Rebecca Smith

Rebecca Smith — Mon, 03 Mar 2008 14:22:10 +0000

Hi, Brian -

Great post!

When I’m writing web copy, I always keep in mind the fact that users primarily visit web sites to perform tasks and get answers to their questions.

So simulating a dialogue and answering users’ questions up front makes perfect sense.

Thanks for all of your insightful posts!

- Rebecca

By: Sunday Link Love | Writer's Resource Center

Sunday Link Love | Writer's Resource Center — Mon, 03 Mar 2008 05:20:19 +0000

[...] The “Gun Across the Chest” Method for Copy That Closes the Deal [...]

By: Graham Strong

Graham Strong — Sun, 02 Mar 2008 02:53:34 +0000

At the risk of being the sole dissenting voice, I think that there is a potential downside. Yes, you want to answer objections as they are asked, but at the same time you don’t want to suggest those objections (another advantage salespeople have over copywriters — they know when to shut up based on body language.)

I was just writing some copy for a client of mine, sort of a glossy brochure-type sales folder for a general contractor. I started writing about reliability and completing on time and under budget. Which seems reasonable — one of the top things on everyone’s mind when hiring a contractor is “will this renovation be done when they say it is, and will it be on budget?”

I took it out because the glossy pictures of this high-end contractor should give a professional look and feel — so much so that you don’t need to say “reliability” in words. In fact, after reading the draft I realized that suddenly you are putting the possibility of a blown completion date into the potential client’s head when everything leading up to it implicitly makes the client feel like reliability is a given.

I guess my point is here that you need to be careful when trying to answer *every* objection. You don’t want to raise awareness about possible objections while you are at it…

~Graham

By: Mike Vizdos

Mike Vizdos — Sun, 02 Mar 2008 02:06:16 +0000

Hi,

Great posting. Still learning.

Trying some new copy at http://www.michaelvizdos.com/telephone and would love comments from your readers here too.

Part of the goal is to get me off the constant travel. Constant. LOL.

Learning a lot with this blog and your services (I am a subscriber) to the teachingsells program.

Thank you!

- mike vizdos
http://www.michaelvizdos.com
http://www.implementingscrum.com

By: Joseph bridges

Joseph bridges — Sat, 01 Mar 2008 21:36:41 +0000

Brian
You guys did a great job of doing this on teachingsells.com and my brother and I did the same on our site that we modeled after being in your program. I am not making shameless plug for your program but saying it works great.