Comments on: How to Write Copy for Short Attention Spans http://www.copyblogger.com/short-attention-span-copy/ Copywriting and Content Marketing Strategies Fri, 19 Mar 2010 05:22:18 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: The Feng Shui Guide to Eliminating Web Page Clutter at iElectrify.com http://www.copyblogger.com/short-attention-span-copy/#comment-813792 The Feng Shui Guide to Eliminating Web Page Clutter at iElectrify.com Mon, 01 Feb 2010 17:17:17 +0000 http://www.copyblogger.com/?p=3193#comment-813792 [...] of professional photos.  If your product is digital, a 3D cover really helps it to stand out.  Break up text into “chunks” that your readers can easily scan with their eyes (which is what they’re doing anyway) and use [...] [...] of professional photos.  If your product is digital, a 3D cover really helps it to stand out.  Break up text into “chunks” that your readers can easily scan with their eyes (which is what they’re doing anyway) and use [...]

]]> By: TGIF Social Internet Marketing Wrap Up http://www.copyblogger.com/short-attention-span-copy/#comment-790697 TGIF Social Internet Marketing Wrap Up Tue, 22 Dec 2009 20:47:16 +0000 http://www.copyblogger.com/?p=3193#comment-790697 [...] How to Write Copy for Short Attention Spans from CopyBlogger: Great, simple post about chunking your content and giving the “so what” at the beginning to get your readers reading. [...] [...] How to Write Copy for Short Attention Spans from CopyBlogger: Great, simple post about chunking your content and giving the “so what” at the beginning to get your readers reading. [...]

]]> By: Do Your Readers Secretly Think You’re a Liar? | Copyblogger http://www.copyblogger.com/short-attention-span-copy/#comment-741174 Do Your Readers Secretly Think You’re a Liar? | Copyblogger Wed, 07 Oct 2009 22:30:48 +0000 http://www.copyblogger.com/?p=3193#comment-741174 [...] backing up your statement with easily digestible chunks of proof, it’s time to hit them with the call to [...] [...] backing up your statement with easily digestible chunks of proof, it’s time to hit them with the call to [...]

]]> By: EZpro-Now » Do Your Readers Call You a Liar? http://www.copyblogger.com/short-attention-span-copy/#comment-741047 EZpro-Now » Do Your Readers Call You a Liar? Wed, 07 Oct 2009 17:53:18 +0000 http://www.copyblogger.com/?p=3193#comment-741047 [...] backing up your statement with easily digestible chunks of proof, it’s time to hit them with the call to [...] [...] backing up your statement with easily digestible chunks of proof, it’s time to hit them with the call to [...]

]]> By: ravi http://www.copyblogger.com/short-attention-span-copy/#comment-731927 ravi Fri, 25 Sep 2009 20:16:52 +0000 http://www.copyblogger.com/?p=3193#comment-731927 I love this. I find with my blogging, summarising my political point in one or two sentences first is important, sometimes bolded rather than slowly building up to my point. I love this. I find with my blogging, summarising my political point in one or two sentences first is important, sometimes bolded rather than slowly building up to my point.

]]> By: HOW-TO: Write Effectively for Twitter and the Social Web http://www.copyblogger.com/short-attention-span-copy/#comment-723772 HOW-TO: Write Effectively for Twitter and the Social Web Tue, 15 Sep 2009 10:20:25 +0000 http://www.copyblogger.com/?p=3193#comment-723772 [...] How to Write Copy for Short Attention Spans From Copyblogger: Advice from Sherice Jacob on writing in fast-paced world where the majority of people will only read the first few lines of what you write. [...] [...] How to Write Copy for Short Attention Spans From Copyblogger: Advice from Sherice Jacob on writing in fast-paced world where the majority of people will only read the first few lines of what you write. [...]

]]> By: Please help asap http://www.copyblogger.com/short-attention-span-copy/#comment-675034 Please help asap Tue, 21 Jul 2009 16:23:48 +0000 http://www.copyblogger.com/?p=3193#comment-675034 [...] How to Write Copy for Short Attention Spans | Copyblogger [...] [...] How to Write Copy for Short Attention Spans | Copyblogger [...]

]]> By: 4 Must-Ask Questions that Will Connect You to Your Customers at iElectrify.com http://www.copyblogger.com/short-attention-span-copy/#comment-644060 4 Must-Ask Questions that Will Connect You to Your Customers at iElectrify.com Wed, 10 Jun 2009 15:51:08 +0000 http://www.copyblogger.com/?p=3193#comment-644060 [...] What do they want?  This is getting to the core benefit and asking “so what?” enough times to really discover what people want.  For example, if I were in the market for a [...] [...] What do they want?  This is getting to the core benefit and asking “so what?” enough times to really discover what people want.  For example, if I were in the market for a [...]

]]> By: Copy for People Suffering From S.A.Ps http://www.copyblogger.com/short-attention-span-copy/#comment-643080 Copy for People Suffering From S.A.Ps Mon, 08 Jun 2009 09:30:52 +0000 http://www.copyblogger.com/?p=3193#comment-643080 [...] After browsing the net the other day I came across this great post by Sherice Jacob for CopyBlogger - How To Write Copy for Short Attention Spans. [...] [...] After browsing the net the other day I came across this great post by Sherice Jacob for CopyBlogger – How To Write Copy for Short Attention Spans. [...]

]]> By: David Dittell http://www.copyblogger.com/short-attention-span-copy/#comment-634642 David Dittell Mon, 25 May 2009 06:22:46 +0000 http://www.copyblogger.com/?p=3193#comment-634642 Sherice, I too rely upon the "so what?" question. Everything in your copy has to answer that most important question, otherwise you're just going to lose your audience. This is something I bring up a lot when I read others' work -- I ask what happens here, then follow it up with "and why is that important?" Whenever there's a hesitation, they immediately get the point. Sherice,

I too rely upon the “so what?” question. Everything in your copy has to answer that most important question, otherwise you’re just going to lose your audience.

This is something I bring up a lot when I read others’ work — I ask what happens here, then follow it up with “and why is that important?” Whenever there’s a hesitation, they immediately get the point.

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