Comments on: Shorter is Better http://www.copyblogger.com/shorter-is-better/ Online marketing that works Thu, 09 Feb 2012 13:47:05 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Funny Thing About Leaving Comments | Steven Milstein's Blog http://www.copyblogger.com/shorter-is-better/#comment-1029252 The Funny Thing About Leaving Comments | Steven Milstein's Blog Tue, 16 Aug 2011 18:48:35 +0000 http://www.copyblogger.com/?p=1667#comment-1029252 [...] ding, ding. So right after I publish this post – which I’m doing my best to keep short, I’m going to start a series of posts implementing Chris’s bootcamp scenario in Lotus [...] [...] ding, ding. So right after I publish this post – which I’m doing my best to keep short, I’m going to start a series of posts implementing Chris’s bootcamp scenario in Lotus [...]

]]> By: chenliyong http://www.copyblogger.com/shorter-is-better/#comment-1025299 chenliyong Thu, 21 Jul 2011 03:32:21 +0000 http://www.copyblogger.com/?p=1667#comment-1025299 I like to write in fluff and flowery, as my blog is all about daily life and inspiration. It's very different if I'm writing about technical step to step briefing or how to do something. Maybe your post is a balancing factor to my maybe "overly fluffy and flowery" post. But as Alice says, it's also true for me: I never remember them again. Oh well, maybe it's just too short to even stick on my mind. I like to write in fluff and flowery, as my blog is all about daily life and inspiration. It’s very different if I’m writing about technical step to step briefing or how to do something. Maybe your post is a balancing factor to my maybe “overly fluffy and flowery” post. But as Alice says, it’s also true for me: I never remember them again. Oh well, maybe it’s just too short to even stick on my mind.

]]> By: Increasing Blog Traffic | Media Movement http://www.copyblogger.com/shorter-is-better/#comment-1021284 Increasing Blog Traffic | Media Movement Sun, 19 Jun 2011 02:30:43 +0000 http://www.copyblogger.com/?p=1667#comment-1021284 [...] posts, shorter paragraphs, and shorter sentences. I owe this insight to CopyBlogger’s post, “Shorter Is Better.” I determined that I would keep my posts between 500-600 words. I would include no more than 3-4 [...] [...] posts, shorter paragraphs, and shorter sentences. I owe this insight to CopyBlogger’s post, “Shorter Is Better.” I determined that I would keep my posts between 500-600 words. I would include no more than 3-4 [...]

]]> By: Increasing Blog Traffic « michaeldluke http://www.copyblogger.com/shorter-is-better/#comment-998718 Increasing Blog Traffic « michaeldluke Fri, 04 Feb 2011 07:25:51 +0000 http://www.copyblogger.com/?p=1667#comment-998718 [...] posts, shorter paragraphs, and shorter sentences. I owe this insight to CopyBlogger’s post, “Shorter Is Better.” I determined that I would keep my posts between 500-600 words. I would include no more than 3-4 [...] [...] posts, shorter paragraphs, and shorter sentences. I owe this insight to CopyBlogger’s post, “Shorter Is Better.” I determined that I would keep my posts between 500-600 words. I would include no more than 3-4 [...]

]]> By: Alice Hive http://www.copyblogger.com/shorter-is-better/#comment-997779 Alice Hive Sat, 29 Jan 2011 15:22:49 +0000 http://www.copyblogger.com/?p=1667#comment-997779 The problem with short articles is: I never remember them again. The problem with short articles is: I never remember them again.

]]> By: 7 Ways to Improve Your Writing… Right Now http://www.copyblogger.com/shorter-is-better/#comment-990467 7 Ways to Improve Your Writing… Right Now Tue, 28 Dec 2010 00:09:10 +0000 http://www.copyblogger.com/?p=1667#comment-990467 [...] concise and clear. If you can’t say it simply in just a few words, then you’ve lost readers. Write short, write lean, and write clearly, so you don’t have to waste words explaining what you’ve just [...] [...] concise and clear. If you can’t say it simply in just a few words, then you’ve lost readers. Write short, write lean, and write clearly, so you don’t have to waste words explaining what you’ve just [...]

]]> By: Frankie Cooper http://www.copyblogger.com/shorter-is-better/#comment-974759 Frankie Cooper Mon, 15 Nov 2010 16:45:51 +0000 http://www.copyblogger.com/?p=1667#comment-974759 I've learned with this post and reading some of the comments to make sure that I include the needed content in each article I write no more and no less. Sometimes it should be short, sweet, and simple. I’ve learned with this post and reading some of the comments to make sure that I include the needed content in each article I write no more and no less. Sometimes it should be short, sweet, and simple.

]]> By: 7 Ways to Improve Your Writing … Right Now | Copyblogger http://www.copyblogger.com/shorter-is-better/#comment-974711 7 Ways to Improve Your Writing … Right Now | Copyblogger Mon, 15 Nov 2010 14:52:19 +0000 http://www.copyblogger.com/?p=1667#comment-974711 [...] you can’t say it simply in just a few words, then you’ve lost readers. Write short, write lean, and write clearly, so you don’t have to waste words explaining what you’ve [...] [...] you can’t say it simply in just a few words, then you’ve lost readers. Write short, write lean, and write clearly, so you don’t have to waste words explaining what you’ve [...]

]]> By: Perry Rose http://www.copyblogger.com/shorter-is-better/#comment-971904 Perry Rose Mon, 01 Nov 2010 21:51:01 +0000 http://www.copyblogger.com/?p=1667#comment-971904 The bottom line is that most if not practically all people, potential customers do not care too much for long sales pages. Period! Sorry, fans of long pages, I go by what THEY say. You have to keep in mind that if we are talking about the Internet, many are antsy in their chair, they are tired, their eyes hurt, they are bouncing from site to site, they are not all comfy in ther couch kicking back.... Many may indeed be interested, but if the page is too long, some will back out. That's just the way it is. We can go on and on about this subject, but it's the potential buyers who give the final word. The only exception would be if you can add entertainment, pictures and free tips to it the page to keep them going allllllll the waaaaaaaaay down...to the ordering form. :-) heh heh "2 Question: Then why do all those direct response copywriters STUFF their sales letters with SO MANY needless words? Furthermore, why do they continue to TEACH copywriters long = good?" Because they do not know what they are talking about. Just about all of that comes from message boards, and blogs started by wanna-be copywriters. "Direct response copy that works provides ALL the necessary information (and for some products, that’s a lot)." I see that a lot, but not once has anybody mentions these products, or shown the actual sales pages. If, IF it does have to be long, which I doubt, it can be broken up into three sections, with the last two being on different pages. The bottom line is that most if not practically all people, potential customers do not care too much for long sales pages. Period!

Sorry, fans of long pages, I go by what THEY say.

You have to keep in mind that if we are talking about the Internet, many are antsy in their chair, they are tired, their eyes hurt, they are bouncing from site to site, they are not all comfy in ther couch kicking back….

Many may indeed be interested, but if the page is too long, some will back out.

That’s just the way it is.

We can go on and on about this subject, but it’s the potential buyers who give the final word.

The only exception would be if you can add entertainment, pictures and free tips to it the page to keep them going allllllll the waaaaaaaaay down…to the ordering form. :-) heh heh

“2 Question:

Then why do all those direct response copywriters STUFF their sales letters with SO MANY needless words?

Furthermore, why do they continue to TEACH copywriters long = good?”

Because they do not know what they are talking about. Just about all of that comes from message boards, and blogs started by wanna-be copywriters.

“Direct response copy that works provides ALL the necessary information (and for some products, that’s a lot).”

I see that a lot, but not once has anybody mentions these products, or shown the actual sales pages.

If, IF it does have to be long, which I doubt, it can be broken up into three sections, with the last two being on different pages.

]]> By: Brenda Johima http://www.copyblogger.com/shorter-is-better/#comment-884174 Brenda Johima Mon, 19 Apr 2010 23:17:02 +0000 http://www.copyblogger.com/?p=1667#comment-884174 - succinct - yes - good post - like it - succinct

- yes

- good post

- like it

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