The Lede: 7 Marketing Links for Smart People

The Lede |

“Total freedom” is a creative cage.

What people are really doing online.

Steve Martin’s secret of success, and a massive (and mostly missed) opportunity on Twitter.

Speaking of Twitter, follow @copyblogger to grab these links – and a lot more – throughout the week.

On with The Lede


Need to Create? Get a Constraint.
I once heard a Portland indie rocker say “Rules? I don’t follow rules man, music is all about freedom.” What an idiot. Immortal music — like any creative work — is all about rules. Apply the shackles to your creative thinking and watch what happens to the quality of your work.


10 Tools for Converting New Blog Visitors into Fans
Traffic means nothing without conversion. Here are some great ways to make conversion easier.


The No. 1 Thing People Do Online [Infographic]
When you see the most common use of the Internet in this infographic (bottom section, left side), you’ll say “Oh man, of course.” There’s a good reason we talk again and again about this old workhorse of technology, it’s what most people use most often online.


The Steve Martin Method for Dominating Your Industry
Read this article three times. Seriously.


Only Smart Content Strategies Can Save the Book Publishing Industry
I recently surprised myself by getting rid of 99% of my physical books. I’ve decided to replace the ones that matter with eBook versions. I’m old. I’m a relative luddite and technophobe. Think about the digitally radical generations to come, and you’ll realize that extraordinary content is the only way forward.


A Call (and Opportunity) for Twitter Content Curators
At first glance, the premise of this article seems to herald The Fall of Twitter. It actually states (implicitly) a glaring opportunity for those who use the service to thoughtfully give their audience what it’s been waiting for.


The “Drip, Drip, Drip” Method of Content Marketing
Possibly my favorite Godin marketing koan. A world-class education in 232 words.


Did you miss anything on Copyblogger this week?

About the Author: Robert Bruce is Copyblogger Media’s Chief Copywriter and Resident Recluse.

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Reader Comments (11)

  1. Amelia Smith says

    You’re right, you do need to read the Steve Martin article more than once. I really had to spend some time on this one and let it percolate. Fantastic article, thanks for sharing that one Robert.

  2. says

    A great batch.
    “Be So Good They Can’t Ignore You”. Steve Martin is brilliantly funny, and so brilliant.
    The 10 tools – I’ve already grabbed a few for my arsenal.
    The No.1 use. Yes, of course.
    So glad you decided to start doing this.

  3. rob says

    Compilation and consolidated stuff is the only thing which gives me peace of mind after going through the daily clutter of my google reader. Unfortunately I can’t give my attention to everything, this really helps cover the missed stuff. I hope you do more posts like this.

  4. says

    I agree completely with the Seth Godin concept. Building a brand, following, tribe, team, or whatever is about building a genuine relationship, and you really can’t do that with a quick 130 characters. It needs to be over time and full of value. They should feel like they left with more value than before they arrived. All my close relationships were built over time… should that change online?

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