Social Media Marketing Insight from 21 Smart People (And Me, Too)

image of social media book cover

There’s a new book out called Success Secrets of the Social Media Marketing Superstars. Yes, that title sets off my hyperbole radar a bit too (not to mention my alliteration alert), but it’s a solid collection of smart social media advice based on real-world case studies, best practices, and proven techniques.

I wrote Chapter Two of the book – The Psychology of Social Media. It’s about applying tried-and-true influence factors in the social media space to build a business or make whatever case you’re trying to make.

Here’s what else you’ll learn:

  • How to Create a Mega-Following With Social Media – Gary Vaynerchuk
  • Personality: How To Stand Out In Virtual Crowd – Andy Wibbels
  • Build Strong Online Communities Using Social Media – Chris Brogan
  • Creating Content People Care About: The Cornerstone of Social Media – Ann Handley
  • Building Your Social Media Relationship Strategy – Keith Ferrazzi and Tahl Raz
  • Mastering Online Marketing: Six Key Principles – Mitch Meyerson
  • Social Media Success Qualities – Joel Comm
  • How To Communicate With Impact Using Social Media – Craig Valentine
  • How To Profit From Your Social Media Efforts – Starr Hall
  • PR Strategies for Social Media – Dan Janal
  • Making Your Content Go Viral With Social Media – Michael Stelzner
  • Business Blogs: How To Make Your Blog The Centerpiece of Your Social Media Enterprise – Denise Wakeman
  • Facebook: The Essential Rules For Building a Large and Loyal Following 
 – Mari Smith
  • Twitter: Your Power PR Tool for Attracting A Tribe of Raving Fans – Deborah Cole Micek
  • LinkedIn: Transforming Networks into Dynamic Business Connections – Barbara Rozgonyi
  • YouTube: Leveraging the Power Of Google To Get Your Video Content To Millions – Julie Perry
  • Podcasting: Leveraging the Power of Apple To Get Your Content To Millions – Paul Colligan
  • Using Social Bookmarking To Improve Your Traffic, Links and Visibility – Chris Garrett
  • Mobile Marketing: How To Integrate this Powerful Tool With Your Social Media Marketing – Kim Dushinski
  • Online Video: A Mini Guide to Your Own Web Show – Shama Kabani
  • Social Media In One Hour A Day – Dave Evans

Head over to the website for the book and check it out. I’m not an affiliate or being compensated for this in any way, so buy the book however you’d like. I think you’ll get a lot out of it, and at less than $15, it’s hard to go wrong.

About the Author: Brian Clark is founder of Copyblogger and co-founder of the writer-friendly Scribe SEO software. Get more from Brian on Twitter.

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Reader Comments (27)

  1. says

    For me, social media is ideal for discovering market trends and needs in your tribe …never before has it been so easy to discover niche markets and products they want….

    As for marketing, well, it is just a matter of joining the conversation and trying to be helpful .

  2. says

    A recommendation that starts out with skepticism! I’ve seen that copy technique explained here on Copyblogger.

    Good work, Brian. I’ve seen this book promoted elsewhere, but now I really want to check it out.

    • says

      In this case it’s diffusing a potential objection head-on instead of pretending it’s not there. Always introduce the elephant in the room first. 😉

  3. says

    Hi, Brian!!

    I really enjoy reading your article. You are so objective in your post that I feel delightful with the reading. This is great new piece of advice to take into account.

    I also saw that you have other articles about appealing topics.

    This book has a lof great topics about Social Media Marketing but I would like to point out that:

    Social Media is targeted and contextual in real time – social media advertising uses personal information collected from individual user profiles and cookies stored against unique IP addresses to serve up contextual ads based on profile/device activity in real time.

    Social Media’s credibility is built on peer reference – in this instance credibility is given to a persona (or personas) and a voice with a unique opinion, offering real and experience-based advice.

    Social Media allows you to reach the target audience over time, at a relevant time – via advertising, conversation and engagement. Your message can be relayed over the internet instantaneously, building momentum over time, while personalisation and situational context ensures messaging is well received.

    However there is a new wave that is comming at a huge speed and is provoking a lot of incredible changes everyday; I’m talking about Mobile Phone Web Marketing.

    I’m really interesting in this new phase of my blogging experience.
    I’m trying to make my way to Google No.1 page for my Mobile Monopoly Web Marketing strategies and I’m pretty sure this article series will help me a lot to get there.

    This strategy can put you in front of 51 million Smartphone customers in the near future.

    I hope you can check my blog.

  4. says

    This sounds like a wonderful book, featuring lots of tools writers need to promote on the Internet. There is so much to learn, it’s mind-boggling! And things move and change so fast, we need books like this to help us keep up!

    I always enjoy your Copyblogger advice. Thank you for sending it by e-mail!


  5. says

    Speaking of books, Brian

    Would you guys ever set up a “Books We Like” page on Copyblogger with all the books you guys recommend? I know you’ve mentioned the copywriting ones, but a master list from various niches and interests would be peachy.

    I recently read something where I believe you recommended a book about Psychology in Selling, but I can’t find it now.

  6. says

    I’m always looking for new ways to help aid the growth of my blog and improve my overall knowledge about certain subjects. This book looks interesting, and congratulations for getting it published!

    I’ll check it out on Amazon!

  7. Kerry says

    Is there an electronic version of this book? Looks great but I’m in South Africa and would prefer to download over paying 2-3 times in shipping costs.

    Thank you!

  8. David Brazeal says

    This sounds great! I was all ready to buy it. But it’s not available electronically in the Kindle store, and I know I won’t get around to reading the paperback version.

  9. says

    Brian, I enjoy your work and am always looking to read case studies of successful social media campaigns. Can’t wait to check it out!

  10. says

    I dig your stuff. You’re one of only two pieces I read daily.

    I’m completely thrown off that there’s no Kindle edition of this book – seems like the target market for the book would be a Kindle or e-reader crowd. If you have any influence over this, let them know –

    Thanks! Keep the good stuff coming –

  11. says

    Brian, your first paragraph had me. It did not sound as if you’re part of the book, but then again you’re one good writer. Will check the book, thanks!

  12. says

    That’s a supercalifragilistic.. collection you’ve got there, thanks for sharing! Social media is reshaping the world that no one has ever imagined 20 years ago. Everything seems accessible these days, in as simple as 1-2-click. I wonder if you’ve got a collection of digital books on the subject. Cheers!

  13. says

    Definitely less than $15 and with all those subjects it is hard not to get a copy of it. Thanks for sharing.

    P.S. I don’t mind the affiliate link for you :)…We need to make money one way or another.

  14. Emma says

    This is a must-read…after hearing about it through this Web site, I went out and bought a copy. Each chapter is written in a way that helps you apply the concepts directly to your own company/situation. It’s ESPECIALLY helpful in that it gives a ton of examples for online tools to use in your own social media marketing development plan…some of which I didn’t even know existed.

    Highly recommended!

  15. says

    Success Secrets of the Social Media Marketing Superstars is truly an encyclopedia of practical techniques. This compilation of diverse contributors assures access to an encompassing insight into Social Media Marketing for a diverse readership.

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