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	<title>Comments on: A Cranky, Skeptical Loudmouth Looks at Social Media Marketing</title>
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	<link>http://www.copyblogger.com/social-media-skepticism/</link>
	<description>Online marketing that works</description>
	<lastBuildDate>Thu, 09 Feb 2012 16:17:05 +0000</lastBuildDate>
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		<title>By: sam ricky</title>
		<link>http://www.copyblogger.com/social-media-skepticism/#comment-1032544</link>
		<dc:creator>sam ricky</dc:creator>
		<pubDate>Sun, 04 Sep 2011 12:52:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.copyblogger.com/social-media-skepticism/#comment-1032544</guid>
		<description>All I have to say is that was probably the most gripping title I’ve seen in a long time! I market to people in RL, then stay in touch through social media. From twitter, to my mobile phone.</description>
		<content:encoded><![CDATA[<p>All I have to say is that was probably the most gripping title I’ve seen in a long time! I market to people in RL, then stay in touch through social media. From twitter, to my mobile phone.</p>
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		<title>By: Entrepreneurship Social-Media and Skeptics Oh My! (Prt. 3) &#124; elliottlpayne</title>
		<link>http://www.copyblogger.com/social-media-skepticism/#comment-1018662</link>
		<dc:creator>Entrepreneurship Social-Media and Skeptics Oh My! (Prt. 3) &#124; elliottlpayne</dc:creator>
		<pubDate>Tue, 31 May 2011 03:36:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.copyblogger.com/social-media-skepticism/#comment-1018662</guid>
		<description>[...] by multiple bloggers who may find that stance convenient to what ever world view they promote. Copyblogger speaks to the &#8220;circle-jerk&#8221; nature of bloggrolling I&#8217;m referring to here as a [...]</description>
		<content:encoded><![CDATA[<p>[...] by multiple bloggers who may find that stance convenient to what ever world view they promote. Copyblogger speaks to the &#8220;circle-jerk&#8221; nature of bloggrolling I&#8217;m referring to here as a [...]</p>
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		<title>By: Stephen Hyde</title>
		<link>http://www.copyblogger.com/social-media-skepticism/#comment-957543</link>
		<dc:creator>Stephen Hyde</dc:creator>
		<pubDate>Wed, 11 Aug 2010 20:30:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.copyblogger.com/social-media-skepticism/#comment-957543</guid>
		<description>Accurate observation!
That&#039;s why we set-up a rewards and bonuses  for paying attention to us.
Some have  created streaming reward systems,whereby you have to answer poignant questions to receive the reward.

I recommend Free Porn half-screen and silent streaming advertising on the other half of the screen, or vice-versa, lol.

Hey Sex Sells!
Peace out,
Stephen
http://internetmarketingresearch.org/wordpress</description>
		<content:encoded><![CDATA[<p>Accurate observation!<br />
That&#8217;s why we set-up a rewards and bonuses  for paying attention to us.<br />
Some have  created streaming reward systems,whereby you have to answer poignant questions to receive the reward.</p>
<p>I recommend Free Porn half-screen and silent streaming advertising on the other half of the screen, or vice-versa, lol.</p>
<p>Hey Sex Sells!<br />
Peace out,<br />
Stephen<br />
<a href="http://internetmarketingresearch.org/wordpress" rel="nofollow">http://internetmarketingresearch.org/wordpress</a></p>
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		<title>By: Entrepreneurship Social-Media and Skeptics Oh My! (Prt. 3) &#171; Elliott Payne</title>
		<link>http://www.copyblogger.com/social-media-skepticism/#comment-785973</link>
		<dc:creator>Entrepreneurship Social-Media and Skeptics Oh My! (Prt. 3) &#171; Elliott Payne</dc:creator>
		<pubDate>Tue, 15 Dec 2009 17:11:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.copyblogger.com/social-media-skepticism/#comment-785973</guid>
		<description>[...] by multiple bloggers who may find that stance convenient to what ever world view they promote. Copyblogger speaks to the &#8220;circle-jerk&#8221; nature of bloggrolling I&#8217;m referring to here as a [...]</description>
		<content:encoded><![CDATA[<p>[...] by multiple bloggers who may find that stance convenient to what ever world view they promote. Copyblogger speaks to the &#8220;circle-jerk&#8221; nature of bloggrolling I&#8217;m referring to here as a [...]</p>
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		<title>By: &#187; Top 40 + 200 Blog Posts on Social Media Spotlight Ideas</title>
		<link>http://www.copyblogger.com/social-media-skepticism/#comment-764045</link>
		<dc:creator>&#187; Top 40 + 200 Blog Posts on Social Media Spotlight Ideas</dc:creator>
		<pubDate>Mon, 09 Nov 2009 22:27:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.copyblogger.com/social-media-skepticism/#comment-764045</guid>
		<description>[...] A Cranky, Skeptical Loudmouth Looks at Social Media Marketing &#8211; Copyblogger &#8211; May &#8216;08 [...]</description>
		<content:encoded><![CDATA[<p>[...] A Cranky, Skeptical Loudmouth Looks at Social Media Marketing &#8211; Copyblogger &#8211; May &#8216;08 [...]</p>
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		<title>By: Bob is short on answers - 小鱼塘</title>
		<link>http://www.copyblogger.com/social-media-skepticism/#comment-737391</link>
		<dc:creator>Bob is short on answers - 小鱼塘</dc:creator>
		<pubDate>Sat, 03 Oct 2009 07:26:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.copyblogger.com/social-media-skepticism/#comment-737391</guid>
		<description>[...] invited one of those skeptics to vent here on Copyblogger last week. Bob Hoffman is the CEO.Have you noticed all the skepticism lately about social media [...]</description>
		<content:encoded><![CDATA[<p>[...] invited one of those skeptics to vent here on Copyblogger last week. Bob Hoffman is the CEO.Have you noticed all the skepticism lately about social media [...]</p>
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		<title>By: I invited one of those - 小鱼塘</title>
		<link>http://www.copyblogger.com/social-media-skepticism/#comment-737387</link>
		<dc:creator>I invited one of those - 小鱼塘</dc:creator>
		<pubDate>Sat, 03 Oct 2009 07:25:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.copyblogger.com/social-media-skepticism/#comment-737387</guid>
		<description>[...] invited one of those skeptics to vent here on Copyblogger last week. Bob Hoffman is the CEO.Have you noticed all the skepticism lately about social media [...]</description>
		<content:encoded><![CDATA[<p>[...] invited one of those skeptics to vent here on Copyblogger last week. Bob Hoffman is the CEO.Have you noticed all the skepticism lately about social media [...]</p>
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		<title>By: Jon</title>
		<link>http://www.copyblogger.com/social-media-skepticism/#comment-544930</link>
		<dc:creator>Jon</dc:creator>
		<pubDate>Sat, 22 Nov 2008 07:09:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.copyblogger.com/social-media-skepticism/#comment-544930</guid>
		<description>Hi Bob. Fun article—I admit I&#039;m a sucker for skepticism. 

Here&#039;s why I think good online marketing is much more active than passive:

Say you&#039;re a young woman who&#039;s going to get married in six months, and you need to do all the planning for the big event. You need to buy a dress, you need to find a caterer, you need to send out invitations, and there&#039;s a whole bunch of other stuff you need that you don&#039;t even know about yet. So where do you go? To The Knot, where you connect with a thousand other young women who you&#039;ve never met before to exchange advice, tips and share your opinion about the million different products and services you need to make your special day perfect. If I&#039;m selling any one of those products, that&#039;s a place I want to be, and that&#039;s a conversation I want to be a part of.

That&#039;s one of a million of conversations happening online built around a specific set of emotional needs. When you&#039;ve engaged in one of those conversations, then you&#039;re qualified to offer your assistance in satisfying those needs. (Maybe even get paid for it.)

You mentioned search, display and social marketing as the three major methods of online marketing, but in my experience, those are only enablers of the most important form of online marketing: relationship building through permission-based marketing. Large advertisers do the first part in spades, and with big budgets. But they&#039;re usually lousy at the relationship-building part, because their marketing programs are still dominated by big traditional agencies who only know how to interrupt people, not converse with them.

Smaller advertisers, and niche companies understand how to build relationships online, because their survival depends on it. In fact many of them skip the Display, paid search and social media, and spend most of their time on the relationship piece. How do they do it? They convey their passion for what they do, and they share it freely along with advice, articles, a forum for other passionate people to exchange views, a free software tool, or an online seminar (Copyblogger is a great example). After all that, where else would you go when you want to pay for all that expertise?

That&#039;s not what I call passivity. That&#039;s the kind of engagement traditional interruption marketers can only lust after. So put that in your pipe and smoke it! ;)

P.S. Say hi to Sharon for me.</description>
		<content:encoded><![CDATA[<p>Hi Bob. Fun article—I admit I&#8217;m a sucker for skepticism. </p>
<p>Here&#8217;s why I think good online marketing is much more active than passive:</p>
<p>Say you&#8217;re a young woman who&#8217;s going to get married in six months, and you need to do all the planning for the big event. You need to buy a dress, you need to find a caterer, you need to send out invitations, and there&#8217;s a whole bunch of other stuff you need that you don&#8217;t even know about yet. So where do you go? To The Knot, where you connect with a thousand other young women who you&#8217;ve never met before to exchange advice, tips and share your opinion about the million different products and services you need to make your special day perfect. If I&#8217;m selling any one of those products, that&#8217;s a place I want to be, and that&#8217;s a conversation I want to be a part of.</p>
<p>That&#8217;s one of a million of conversations happening online built around a specific set of emotional needs. When you&#8217;ve engaged in one of those conversations, then you&#8217;re qualified to offer your assistance in satisfying those needs. (Maybe even get paid for it.)</p>
<p>You mentioned search, display and social marketing as the three major methods of online marketing, but in my experience, those are only enablers of the most important form of online marketing: relationship building through permission-based marketing. Large advertisers do the first part in spades, and with big budgets. But they&#8217;re usually lousy at the relationship-building part, because their marketing programs are still dominated by big traditional agencies who only know how to interrupt people, not converse with them.</p>
<p>Smaller advertisers, and niche companies understand how to build relationships online, because their survival depends on it. In fact many of them skip the Display, paid search and social media, and spend most of their time on the relationship piece. How do they do it? They convey their passion for what they do, and they share it freely along with advice, articles, a forum for other passionate people to exchange views, a free software tool, or an online seminar (Copyblogger is a great example). After all that, where else would you go when you want to pay for all that expertise?</p>
<p>That&#8217;s not what I call passivity. That&#8217;s the kind of engagement traditional interruption marketers can only lust after. So put that in your pipe and smoke it! <img src='http://www.copyblogger.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p>P.S. Say hi to Sharon for me.</p>
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		<title>By: Social Media Marketing Exposed</title>
		<link>http://www.copyblogger.com/social-media-skepticism/#comment-544438</link>
		<dc:creator>Social Media Marketing Exposed</dc:creator>
		<pubDate>Thu, 20 Nov 2008 22:17:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.copyblogger.com/social-media-skepticism/#comment-544438</guid>
		<description>[...] Bob Hoffman misunderstands in &#8216;A Cranky, Skeptical Loudmouth Looks at Social Media Marketing&#8216; is that the Internet was never really intended to retire traditional medias but, instead, [...]</description>
		<content:encoded><![CDATA[<p>[...] Bob Hoffman misunderstands in &#8216;A Cranky, Skeptical Loudmouth Looks at Social Media Marketing&#8216; is that the Internet was never really intended to retire traditional medias but, instead, [...]</p>
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		<title>By: Karl Kiss</title>
		<link>http://www.copyblogger.com/social-media-skepticism/#comment-518152</link>
		<dc:creator>Karl Kiss</dc:creator>
		<pubDate>Wed, 08 Oct 2008 07:16:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.copyblogger.com/social-media-skepticism/#comment-518152</guid>
		<description>I market to people in RL, then stay in touch through social media. From twitter, to my mobile phone.</description>
		<content:encoded><![CDATA[<p>I market to people in RL, then stay in touch through social media. From twitter, to my mobile phone.</p>
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