Comments on: The Unexpected Trap of Writing for Social Media http://www.copyblogger.com/social-media-trap/ Copywriting and Content Marketing Strategies Fri, 19 Mar 2010 21:39:26 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Writing Well for Social Media | Welcome to Social Media http://www.copyblogger.com/social-media-trap/#comment-652617 Writing Well for Social Media | Welcome to Social Media Wed, 24 Jun 2009 15:03:49 +0000 http://www.copyblogger.com/the-unexpected-trap-of-writing-for-social-media/#comment-652617 [...] The Unexpected Trap of Writing for Social Media [...] [...] The Unexpected Trap of Writing for Social Media [...]

]]> By: ravi karandeekar http://www.copyblogger.com/social-media-trap/#comment-510876 ravi karandeekar Fri, 26 Sep 2008 06:00:27 +0000 http://www.copyblogger.com/the-unexpected-trap-of-writing-for-social-media/#comment-510876 Thanks for the great post! There is no option for the great content. Along with the social media, on my Pune real estate market news blog, i have recently realized that i should not 'play for the gallery' of search engines! Let me explain. In the real estate slow down obviously property buyers in Pune (India), search for the property rates. If i keep on talking about real estate rates and ignore other important aspects which influence the buying decision, i may get more hits but less readers. Along with the social media, in certain situations, it is better to focus on posting useful content to your readers than trying to grab the 'attention' of search engines' spiders. Thanks for the great post! There is no option for the great content. Along with the social media, on my Pune real estate market news blog, i have recently realized that i should not ‘play for the gallery’ of search engines! Let me explain. In the real estate slow down obviously property buyers in Pune (India), search for the property rates. If i keep on talking about real estate rates and ignore other important aspects which influence the buying decision, i may get more hits but less readers. Along with the social media, in certain situations, it is better to focus on posting useful content to your readers than trying to grab the ‘attention’ of search engines’ spiders.

]]> By: Loads of links: March 13, 2008 | higher ed marketing http://www.copyblogger.com/social-media-trap/#comment-317319 Loads of links: March 13, 2008 | higher ed marketing Thu, 13 Mar 2008 13:01:09 +0000 http://www.copyblogger.com/the-unexpected-trap-of-writing-for-social-media/#comment-317319 [...] The unexpected trap of writing for social media, wherein Copyblogger cautions us to “always remember that the quality of the content is paramount and be vigilant not to sacrifice that quality upon the altar of optimization.” (Keywords: content, writing, search engine optimization, SEO.) [...] [...] The unexpected trap of writing for social media, wherein Copyblogger cautions us to “always remember that the quality of the content is paramount and be vigilant not to sacrifice that quality upon the altar of optimization.” (Keywords: content, writing, search engine optimization, SEO.) [...]

]]> By: Felipe http://www.copyblogger.com/social-media-trap/#comment-316654 Felipe Wed, 12 Mar 2008 10:01:58 +0000 http://www.copyblogger.com/the-unexpected-trap-of-writing-for-social-media/#comment-316654 "Attention is now something that cannot be taken, only given" Never thought of it from this point of view, you are totally right, that just says it all, write good content and people will give you attention you wont have to "take it". “Attention is now something that cannot be taken, only given”

Never thought of it from this point of view, you are totally right, that just says it all, write good content and people will give you attention you wont have to “take it”.

]]> By: Social Networking http://www.copyblogger.com/social-media-trap/#comment-315614 Social Networking Tue, 11 Mar 2008 09:47:35 +0000 http://www.copyblogger.com/the-unexpected-trap-of-writing-for-social-media/#comment-315614 Matthew, you have describe very deep understanding of social media. You also have covered many points in it. thanks for it. :) Matthew, you have describe very deep understanding of social media. You also have covered many points in it.
thanks for it. :)

]]> By: amelia http://www.copyblogger.com/social-media-trap/#comment-315259 amelia Tue, 11 Mar 2008 03:35:35 +0000 http://www.copyblogger.com/the-unexpected-trap-of-writing-for-social-media/#comment-315259 by not knowing that were being trapped already its very unair, thanks for the info by not knowing that were being trapped already its very unair, thanks for the info

]]> By: Charlie Gilkey http://www.copyblogger.com/social-media-trap/#comment-315161 Charlie Gilkey Tue, 11 Mar 2008 01:14:43 +0000 http://www.copyblogger.com/the-unexpected-trap-of-writing-for-social-media/#comment-315161 Excellent insights here, Matthew. I think the trap we fall into when SMO'ing is forgetting that there's no such thing as "a reader," meaning that the people reading are all particular people reading for particular, discrete reasons. Writing a general, popular post that ranks well in the social media outlets is one thing...sometimes writing that post and a post that resonates with your current readers is quite another. But I think you've hit the nail on the head in that the bottom line is to keep people reading your blog...not clicking your ads. Excellent insights here, Matthew. I think the trap we fall into when SMO’ing is forgetting that there’s no such thing as “a reader,” meaning that the people reading are all particular people reading for particular, discrete reasons. Writing a general, popular post that ranks well in the social media outlets is one thing…sometimes writing that post and a post that resonates with your current readers is quite another.

But I think you’ve hit the nail on the head in that the bottom line is to keep people reading your blog…not clicking your ads.

]]> By: Which is Better? SEO or Quality Content? http://www.copyblogger.com/social-media-trap/#comment-315115 Which is Better? SEO or Quality Content? Tue, 11 Mar 2008 00:16:21 +0000 http://www.copyblogger.com/the-unexpected-trap-of-writing-for-social-media/#comment-315115 [...] over at coppyblogger had this to say: But in the wake of SEO-ing, SMO-ing, and all other types of O-ing we face the [...] [...] over at coppyblogger had this to say: But in the wake of SEO-ing, SMO-ing, and all other types of O-ing we face the [...]

]]> By: Cheryl http://www.copyblogger.com/social-media-trap/#comment-314767 Cheryl Mon, 10 Mar 2008 17:14:03 +0000 http://www.copyblogger.com/the-unexpected-trap-of-writing-for-social-media/#comment-314767 Hi Matthew, Great article with many key points. One thing that's a challenge is that blogging or any other form of social media is about communication and the purpose of communication is often misunderstood or misapplied. The purpose of communication is not to be understood, but to produce a desired result. The headline produces the desired result of getting the attention of the reader so they will read. And it cascades from there as you have described. Ultimately though the communication should produce a big result a big outcome. That's where I think it gets really tricky. What's the big result the blogger or other social media interaction intended to producer? Getting the reader to add you to their social feed? Getting them to ask for more? Getting them to contact you? Then how to you provide enough value in that content to produce that ultimate result the writer wants? I'd love to read what you specifically have to say about the actions to take to produce a specific desired outcome. Kind Regards, Cheryl http://increasesalescoach.com Hi Matthew,
Great article with many key points. One thing that’s a challenge is that blogging or any other form of social media is about communication and the purpose of communication is often misunderstood or misapplied.

The purpose of communication is not to be understood, but to produce a desired result. The headline produces the desired result of getting the attention of the reader so they will read. And it cascades from there as you have described.

Ultimately though the communication should produce a big result a big outcome. That’s where I think it gets really tricky. What’s the big result the blogger or other social media interaction intended to producer?

Getting the reader to add you to their social feed?

Getting them to ask for more?

Getting them to contact you?

Then how to you provide enough value in that content to produce that ultimate result the writer wants?

I’d love to read what you specifically have to say about the actions to take to produce a specific desired outcome.

Kind Regards,
Cheryl
http://increasesalescoach.com

]]> By: WebHelperMagazine.com » Blog Archive » WebHelperMagazine.com - Interactive News & Tutorials for WebMasters & BlogMasters http://www.copyblogger.com/social-media-trap/#comment-314703 WebHelperMagazine.com » Blog Archive » WebHelperMagazine.com - Interactive News & Tutorials for WebMasters & BlogMasters Mon, 10 Mar 2008 16:01:43 +0000 http://www.copyblogger.com/the-unexpected-trap-of-writing-for-social-media/#comment-314703 [...] Reader to get RSS feeds, and read the news, views and how-to’s of important writers like the CopyBlogger Blog (link is to article on writing for Social Media), The CopyWriter Underground Blog by Tom Chandler [...] [...] Reader to get RSS feeds, and read the news, views and how-to’s of important writers like the CopyBlogger Blog (link is to article on writing for Social Media), The CopyWriter Underground Blog by Tom Chandler [...]

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