I’m flying to New York City today for the Audience Conference, so I thought I’d share a quotation about the relationship between writers (or any content creator) and the people they hope to connect with.
When talented people write badly it’s generally for one of two reasons:
Either they’re blinded by an idea they feel compelled to prove or they’re driven by an emotion they must express.
When talented people write well, it is generally for this reason:
They’re moved by a desire to touch the audience.
Let’s discuss. What do McKee’s words mean to you?