Comments on: Is Your Copy Less Than Fresh? http://www.copyblogger.com/stale-copy/ Online marketing that works Thu, 09 Feb 2012 05:16:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ravi http://www.copyblogger.com/stale-copy/#comment-732520 ravi Sat, 26 Sep 2009 17:40:53 +0000 http://www.copyblogger.com/?p=2480#comment-732520 Even evergreens need a trim now and then to look nice all the time Even evergreens need a trim now and then to look nice all the time

]]> By: Jenny Pilley http://www.copyblogger.com/stale-copy/#comment-628942 Jenny Pilley Thu, 14 May 2009 08:02:18 +0000 http://www.copyblogger.com/?p=2480#comment-628942 Keeping content fresh is about variety. Revisiting old blog posts or articles makes you realise the mistakes you may have made or give another perspective about what to write about. Great advice. Keeping content fresh is about variety. Revisiting old blog posts or articles makes you realise the mistakes you may have made or give another perspective about what to write about. Great advice.

]]> By: Surviving the Mortgage Crisis http://www.copyblogger.com/stale-copy/#comment-605565 Surviving the Mortgage Crisis Tue, 24 Mar 2009 12:37:19 +0000 http://www.copyblogger.com/?p=2480#comment-605565 [...] Is Your Copy Less Than Fresh? (copyblogger.com) [...] [...] Is Your Copy Less Than Fresh? (copyblogger.com) [...]

]]> By: linksmarker.com http://www.copyblogger.com/stale-copy/#comment-593976 linksmarker.com Tue, 03 Mar 2009 05:48:00 +0000 http://www.copyblogger.com/?p=2480#comment-593976 <strong>Is Your Copy Less Than Fresh? — Copyblogger...</strong> Being flexible in today’s business climate is imperative. Your target market’s needs change all the time, every day. What was hot for them yesterday might not be so important today, and what was only of mild interest last week might be tomorrow’s blazi... Is Your Copy Less Than Fresh? — Copyblogger…

Being flexible in today’s business climate is imperative. Your target market’s needs change all the time, every day. What was hot for them yesterday might not be so important today, and what was only of mild interest last week might be tomorrow’s blazi…

]]> By: smallbusinessbrief.com http://www.copyblogger.com/stale-copy/#comment-593953 smallbusinessbrief.com Tue, 03 Mar 2009 04:54:02 +0000 http://www.copyblogger.com/?p=2480#comment-593953 <strong>Is Your Copy Less Than Fresh? — Copyblogger...</strong> Being flexible in today’s business climate is imperative. Your target market’s needs change all the time, every day. What was hot for them yesterday might not be so important today, and what was only of mild interest last week might be tomorrow’s blazi... Is Your Copy Less Than Fresh? — Copyblogger…

Being flexible in today’s business climate is imperative. Your target market’s needs change all the time, every day. What was hot for them yesterday might not be so important today, and what was only of mild interest last week might be tomorrow’s blazi…

]]> By: Mike Seddon http://www.copyblogger.com/stale-copy/#comment-592057 Mike Seddon Sat, 28 Feb 2009 10:54:11 +0000 http://www.copyblogger.com/?p=2480#comment-592057 Good points there. We just upgraded our site with a new look and feel. This caused me to review some of the old pages and I found myself rewriting them. It was useful exercise for two very important reasons. 1) I write better copy these days so it was good to refresh the old copy with my new skills! 2) Some of the stuff I had written was out of date and now wrong! Very embarrassing as people visitiing your site tend to think all the copy is current! Good points there.

We just upgraded our site with a new look and feel. This caused me to review some of the old pages and I found myself rewriting them.

It was useful exercise for two very important reasons.

1) I write better copy these days so it was good to refresh the old copy with my new skills!

2) Some of the stuff I had written was out of date and now wrong! Very embarrassing as people visitiing your site tend to think all the copy is current!

]]> By: bizsugar.com http://www.copyblogger.com/stale-copy/#comment-590526 bizsugar.com Thu, 26 Feb 2009 05:24:56 +0000 http://www.copyblogger.com/?p=2480#comment-590526 <strong>Is Your Copy Less Than Fresh? — Copyblogger...</strong> Being flexible in today’s business climate is imperative. Your target market’s needs change all the time, every day. You can give a boost to a service or product people have seemingly lost interest in, and you can create that success seller.... Is Your Copy Less Than Fresh? — Copyblogger…

Being flexible in today’s business climate is imperative. Your target market’s needs change all the time, every day. You can give a boost to a service or product people have seemingly lost interest in, and you can create that success seller….

]]> By: Be Honest, It’ll Lead to Higher Conversions and Increased Sales - ML Web Consulting | Design. Technology. Business. http://www.copyblogger.com/stale-copy/#comment-589939 Be Honest, It’ll Lead to Higher Conversions and Increased Sales - ML Web Consulting | Design. Technology. Business. Wed, 25 Feb 2009 01:03:18 +0000 http://www.copyblogger.com/?p=2480#comment-589939 [...] stiff (boring) marketing copy that really doesn’t inspire the customer or consumer at all (read Is Your Copy Less Than Fresh? By [...] [...] stiff (boring) marketing copy that really doesn’t inspire the customer or consumer at all (read Is Your Copy Less Than Fresh? By [...]

]]> By: Sonia Simone http://www.copyblogger.com/stale-copy/#comment-589811 Sonia Simone Tue, 24 Feb 2009 20:30:20 +0000 http://www.copyblogger.com/?p=2480#comment-589811 That's a good point, John, there are lots of new tools for listening to the conversation and figuring out what's actually bugging people. Great idea to go back and try to look with fresh eyes every so often. The world changes fast these days. And freshening up your content lets you tweak it to better match/attract your perfect customers, as well. That’s a good point, John, there are lots of new tools for listening to the conversation and figuring out what’s actually bugging people.

Great idea to go back and try to look with fresh eyes every so often. The world changes fast these days. And freshening up your content lets you tweak it to better match/attract your perfect customers, as well.

]]> By: John Easton http://www.copyblogger.com/stale-copy/#comment-589691 John Easton Tue, 24 Feb 2009 11:47:10 +0000 http://www.copyblogger.com/?p=2480#comment-589691 James: Thanks for keeping us on our toes. Along with updating our message I believe business owners/managers should consider changing the way we listen to our audience. The old tools (surveys/focus groups) are okay but have intrinsic flaws. I believe a good follow up blog post would be some tips/techniques for using social media, search.twitter.com and other tools as listening opportunities. Just my input for whatever it's worth. John Follow me on Twitter http://twitter.com/jeaston1 James:

Thanks for keeping us on our toes. Along with updating our message I believe business owners/managers should consider changing the way we listen to our audience.

The old tools (surveys/focus groups) are okay but have intrinsic flaws. I believe a good follow up blog post would be some tips/techniques for using social media, search.twitter.com and other tools as listening opportunities.

Just my input for whatever it’s worth.

John
Follow me on Twitter
http://twitter.com/jeaston1

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