With all the chatter over the weekend about the debut of Google Plus, you’d think this article would be about the newest and shiniest social network from the search giant.
But for now, we’ll let the tech types and early adopters play with Google Plus and go ahead and make sure your business is being seen where the people are.
We’re talking 700 million people — that’s the estimated number of Facebook accounts. With those kind of numbers, even Copyblogger couldn’t resist creating a Facebook Page.
You may have been avoiding Facebook due to lack of privacy, lack of time, or an overflow of confusion (all valid reasons). But it still pays to take advantage of the benefits.
The obvious thing Facebook has going for it is numbers.
Facebook has surpassed Google as the most trafficked site in the world. People spend over 700 billion minutes per month on Facebook, and at least a little of that time isn’t Farmville.
That’s 700 billion, with a ‘B’. Your business needs to go where the people are hanging out.
But getting on Facebook isn’t just about the fact that there are a lot of people there.
If you are one of the last holdouts, here are five great reasons to go kicking and screaming onto Facebook.
Facebook allows you to contact your community every day and remind them of your presence.
Your post shows up in the News Feed of your “Likers” and they are given the opportunity to interact with you. You are inviting your target audience into your business every day.
Hint: when I say every day, that’s how often I recommend you post to your Page.
Facebook also allows you to connect with people so they get to know you and your business better.
With those daily connections you build that “know-like-trust” factor which is critical.
Facebook helps you establish yourself as an expert in your field.
You become the funnel of helpful information related to your niche that your community needs.
You hand-feed your community tips, tidbits, newsworthy items, and hot happenings so that when they need your services, you are the first person they think about.
Facebook helps your branding.
The more places you are seen on the web with your consistent brand message, the more you will be remembered. The playing field has been leveled.
The small guys can now look big. Have a professional logo done or professional headshot if you are branding yourself.
Everything about your Facebook Page can add to your brand philosophy. Even the links to other sites that you choose to share will help you brand yourself.
Be mindful of where you are sending your audience.
With some recent Facebook Page changes, you can now comment on other Pages as your Page and Like other Page’s posts.
If you have no idea what that sentence is about, don’t worry. Just know that this feature will give your Facebook Page much more visibility then it had before and make it easier to participate on Facebook as your business.
As with any online posting, use this new feature wisely.
Make sure you aren’t just spamming other pages — always add value to the discussion.
Facebook makes it very easy to pass good content around.
People can share your links, your videos and your pictures. So if you post quality content from your site on your Facebook Page, your community will provide you with valuable digital word-of-mouth advertising.
Some people worry about where to get all this good content to share.
Pull it in from other blogs, Google alerts in your niche, and mix it in with your own content. It doesn’t even have to be directly related to your business.
For a whole lot of tips on how to get the most out of Facebook, see my Ultimate Guide to Facebook Marketing.
Got any more (or better) reasons to jump on Facebook now?
Let’s get at them in the comments.
About the Author: Have I convinced you yet? Are you ready to drink the Kool-aid? If so, I have lots of handy tutorials on how to get started and how to effectively use Facebook posted at the site of my alter ego, Grandma Mary. Grandma makes learning Facebook slightly less scary and a little more fun than your average tutorial. And let me know in the comments if you now think Facebook can help your business.
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