Synthesis Hosting Delivers a New Option for Improved European WordPress Performance

Image of servers in data center

The mission of our Synthesis WordPress hosting team is to combine world-class technology into an independent offering where the whole is greater than the sum of its parts.

The result is unparalleled performance, security, and support for your WordPress website that you can trust.

Today, we are pleased to announce the latest technology extension that we have added to the mix.

Effective immediately, new Synthesis Starter Plan customers can choose to have their sites hosted in data centers located in either Virginia or Amsterdam.

Other plans will follow shortly with the same option, and we will also provide the option for current customers to make the switch.

Why is a European data center option important?

Until now, Synthesis’ core offering has been served through a world-class data center based in Virginia.

Way back in the beginning, the Synthesis team strategically chose this location and the providers associated with it because it is the most central single location for delivering reliable, rapid response times to clients in the U.S. and across the globe

But because Synthesis has grown to have a truly global customer base, our plans have always included data center expansion into markets that are closer to our customers.

So while Virginia-based servers may deliver great response times to Eastern Europe, Africa, and even to the Middle East and beyond, data centers in Amsterdam can bring it even faster.

This is why the Synthesis stack was designed (from the beginning) to be provider-agnostic. We are not beholden to any single technology provider, so we can make decisions based solely on bringing you the best service possible.

It was a no brainer to provide this additional data center option. We just needed to find the partner.

Who did we choose?

After a careful selection process, we decided to launch our European offering on Digital Ocean’s infrastructure.

Our process for selecting locations and data center partners is methodical. We reveal some of our thinking here, in our whitepaper entitled “The Truth About WordPress Performance: Why You May Not Need What You’re Being Sold”, where we highlight the importance of core optimization … which is exactly the point of launching this additional data center option.

You will see more expansion announcements soon as we solidify solutions for Southeast Asia and Latin America.

In addition to data center locations, the Synthesis crew has been hard at work developing technologies around performance and workflow. We cannot provide specifics about these developments right now, but we can say this: if you are a corporation running WordPress or an agency developing WordPress-based sites for clients, game-changing solutions for you are on their way.

Simply put: there has never been a better time to host your WordPress site with Synthesis.

Any questions?

If you have general questions about Synthesis that you’d like to get answered before purchasing, check out our FAQs.

Or, if you have more specific questions you don’t see answered there, contact us anytime.


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Reader Comments (13)

    • says

      Josh, thanks! We’ve been so impressed with the Digital Ocean team, and we are really, really, ridiculously excited about introducing this new option for our customers.

  1. AJ DiMaio says

    A bit on the pricey side – but heck – it’s only money ($97 per month for a professional site).

    • says

      As the trusim goes, you get what you pay for. Given how important a fast and secure web presence is these days, I’m shocked that anyone still considers that expensive. That said, people have been trained by the commodity hosting companies to pay very little for very little. Those days are ending for real businesses.

    • says


      Great question.

      The working relationship we have had with MediaTemple has been successful, and it will continue. There will not be any immediate impact on websites we host because of the acquisition. Net2Easy’s data center, where Synthesis-hosted sites’ data is physically hosted, is owned and operated independently.

      We will continue to choose the technology providers and partners who provide the best performance for the websites we host, while maintaining the ability to pivot when positive opportunities present themselves. This is a core principle by which we operate, and the launch of our European data center offering is the latest example.

    • says

      Mike, you are likely to be best served by the Amsterdam data center, though I don’t think it will be a huge difference either way. If you are an existing customer, I’d wait until the new year to switch when the automated migration tools are available.

  2. says

    I am in NJ right now and VA is around the corner or a few hours drive. I’m on the starter plan already.

    Great job Websynthesis team for doing this.

  3. says

    Synthesis really is one of the best hosting options for WordPress, and probably the fastest. It is a bit on the pricey side, but seeing that the services provided are far better than other companies, I don’t mind paying more to keep my sites secure and fast.

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