Comments on: Telling People a Story They Want to Hear http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/ Online marketing that works Thu, 09 Feb 2012 18:07:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: chilesadvertising.com » Blog Archive » How To Tell A Story That Hits Heart, Mind and Wallet http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-303779 chilesadvertising.com » Blog Archive » How To Tell A Story That Hits Heart, Mind and Wallet Thu, 28 Feb 2008 15:34:04 +0000 http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-303779 [...] pleads with them to write stories with human faces and not just for political points or writing about someone just because other people can recognize [...] [...] pleads with them to write stories with human faces and not just for political points or writing about someone just because other people can recognize [...]

]]> By: Viral Manipulation for Fame and Profit | Copyblogger http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-4006 Viral Manipulation for Fame and Profit | Copyblogger Fri, 01 Sep 2006 01:56:01 +0000 http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-4006 [...] Scott says (and I agree) that the “valuable service” was Karr’s confession, because it was a story we wanted to hear. [...] [...] Scott says (and I agree) that the “valuable service” was Karr’s confession, because it was a story we wanted to hear. [...]

]]> By: BloodhoundBlog http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-4003 BloodhoundBlog Thu, 31 Aug 2006 17:27:04 +0000 http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-4003 <strong>Words, words, words: How evocative listing copy helps to sell homes . . ....</strong> Mike Price at Mike’s Corner is kvetching about clumsy Realtor lingo, and while I’m with him on the main point, I have turf of my own to defend. Sez Mike: I’ve often wondered what consumers think when they are subjected to the same goo... Words, words, words: How evocative listing copy helps to sell homes . . ….

Mike Price at Mike’s Corner is kvetching about clumsy Realtor lingo, and while I’m with him on the main point, I have turf of my own to defend.
Sez Mike:
I’ve often wondered what consumers think when they are subjected to the same goo…

]]> By: Oscar http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3925 Oscar Mon, 28 Aug 2006 10:52:17 +0000 http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3925 Hey! I had to read Cialdini's "Influence" at my Psychology studies (I am licensed now). The book is simply great, and a must for anyone wanting to understand publicity and PR world. Hey! I had to read Cialdini’s “Influence” at my Psychology studies (I am licensed now). The book is simply great, and a must for anyone wanting to understand publicity and PR world.

]]> By: Rico http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3923 Rico Mon, 28 Aug 2006 07:34:24 +0000 http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3923 Brian, why do you think long copy still works online, even though teh internets is a channel surfer's dream? Brian, why do you think long copy still works online, even though teh internets is a channel surfer’s dream?

]]> By: bucktowndusty http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3917 bucktowndusty Mon, 28 Aug 2006 01:11:51 +0000 http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3917 What came first? (a non-rhyming poem) What do you call an egg dressed in a chicken suit? A Philosopher! What came first? (a non-rhyming poem)

What do you call an egg dressed in a chicken suit?
A Philosopher!

]]> By: Brian http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3914 Brian Mon, 28 Aug 2006 00:23:20 +0000 http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3914 Ian, speaking of blasphemy, I like to tell people that Seth's books are simply long-form sales copy for his ideas. Some people have the same complaints about long-form sales letters, but they still work best in certain situations. That's why I posted these books. Read them if you want more meat. Ian, speaking of blasphemy, I like to tell people that Seth’s books are simply long-form sales copy for his ideas.

Some people have the same complaints about long-form sales letters, but they still work best in certain situations.

That’s why I posted these books. Read them if you want more meat.

]]> By: Mike http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3913 Mike Mon, 28 Aug 2006 00:21:54 +0000 http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3913 You're probably right. But I've lowering the level to which I market and getting better results. Does that say something or am I misreading the results due to my prejudging the ones to whom I market ? Maybe simple is 2.0 ! Adrian, if I might butt in - the ability to tell a story will trump knowing why to tell the story, so read that one before Cialdini. THEN read Cialdini, too. Mastering the skill of storytelling will make (or save) you scads of money, yet there are thousands of overeducated poor people who come out of college every semester. They are destined to be poor due to being trained to memorize, rather than learn and not being in the position to actually learn by doing. Too much learning and not enough applying is worse that being undereducated, by far ! The #1 problem, business-wise, today, is not lack of education, it's lack of application. Like Phil Knight says, " Just ( freakin' ) do it ! " Sorry to commandeer your blog Brian. You’re probably right.

But I’ve lowering the level to which I market and getting better results.

Does that say something or am I misreading the results due to my prejudging the ones to whom I market ?

Maybe simple is 2.0 !

Adrian, if I might butt in – the ability to tell a story will trump knowing why to tell the story, so read that one before Cialdini. THEN read Cialdini, too.

Mastering the skill of storytelling will make (or save) you scads of money, yet there are thousands of overeducated poor people who come out of college every semester.

They are destined to be poor due to being trained to memorize, rather than learn and not being in the position to actually learn by doing.

Too much learning and not enough applying is worse that being undereducated, by far !

The #1 problem, business-wise, today, is not lack of education, it’s lack of application.

Like Phil Knight says, ” Just ( freakin’ ) do it ! ”

Sorry to commandeer your blog Brian.

]]> By: Brian http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3912 Brian Mon, 28 Aug 2006 00:05:57 +0000 http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3912 Adrian, I think so. Seth has a brilliant ability to tie it all together in an engaging fashion. But a deeper exploration of the large volume of information that's already in Seth's head is required reading for anyone who wants to effectively apply what he's talking about. Adrian, I think so. Seth has a brilliant ability to tie it all together in an engaging fashion. But a deeper exploration of the large volume of information that’s already in Seth’s head is required reading for anyone who wants to effectively apply what he’s talking about.

]]> By: Ian Delaney http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3911 Ian Delaney Mon, 28 Aug 2006 00:04:10 +0000 http://www.copyblogger.com/telling-people-a-story-they-want-to-hear/#comment-3911 I skipped (or rather, never heard of) the other two books. My issue with Seth's books (blasphemy!) is that they are repetitive and bang on about one thing. They are essays extended to 50,000 words through lots of subheadings, subsections and (frankly) repetition. Nonetheless, the essay at the heart of his books is always timely, extremely articulate and clever. If only we can find a way to sensibly market ideas that doesn't require 50,000 words. cf. Long Tail I skipped (or rather, never heard of) the other two books.
My issue with Seth’s books (blasphemy!) is that they are repetitive and bang on about one thing. They are essays extended to 50,000 words through lots of subheadings, subsections and (frankly) repetition.
Nonetheless, the essay at the heart of his books is always timely, extremely articulate and clever.
If only we can find a way to sensibly market ideas that doesn’t require 50,000 words. cf. Long Tail

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