Comments on: The 9 Most Important Words for Business Bloggers

By: azman md-ali

azman md-ali — Mon, 16 Jun 2008 18:21:56 +0000

“What you say matters more than how you say it or how many times.”

As a newbie this will be my guiding principle. Thanks a lot.

By: AJ

AJ — Wed, 05 Mar 2008 18:24:28 +0000

I need to follow this advice more often. AJ

By: Nilesh

Nilesh — Fri, 01 Feb 2008 05:19:52 +0000

I truly appreciate your view that What you offer is more important but it needs to reach the consumer first (atleast for the new products) and thats when “How you say (about the product) gain importance

By: The 9 Most Important Words for Business Bloggers : Blogamental

The 9 Most Important Words for Business Bloggers : Blogamental — Wed, 27 Jun 2007 14:28:10 +0000

[...] The 9 Most Important Words for Business Bloggers | Copyblogger The 9 Most Important Words for Business Bloggers Posted in writing tips | Trackback | del.icio.us Next Post : 5 ways to building a better blog Previous Post : 9 Ways to Make Your Blog More Inclusive [...]

By: Mark

Mark — Mon, 12 Feb 2007 00:24:18 +0000

Thanks Brian

This will really help when I start blogging on my website!

; – )

By: SEO news » The Last 10 Days in the Search World

SEO news » The Last 10 Days in the Search World — Thu, 28 Sep 2006 04:24:43 +0000

[...] Brian Clark had two phenomenal posts for the bloggers out there – 9 Important Words for Business Bloggers and 5 Simple Way to Open Your Blog Post with a Bang. [...]

By: The Two Types of Tutorial Marketing | Copyblogger

The Two Types of Tutorial Marketing | Copyblogger — Thu, 28 Sep 2006 00:42:36 +0000

[...] But you already know that, right? You know that ultimately it’s what you have to offer that makes your blog, your tutorials, and your story desirable. [...]

By: Top 5 Corporate Podcast Mistakes to Avoid Like the Plague - Small Business Radio

Top 5 Corporate Podcast Mistakes to Avoid Like the Plague - Small Business Radio — Sat, 23 Sep 2006 13:02:28 +0000

[...] 5. Don’t Promote Your Show. A corporate podcast is not a perpetual motion machine. Listeners don’t “grow on trees.” You have to market your podcast consistently just like anything else. Promoting a podcast is vastly different than most other marketing approaches. At the very least, set up a blog and an RSS feed. Here again is where a Podcasting Consultant can save you scads of time and money. [...]

By: BusinessBlogWire

BusinessBlogWire — Tue, 19 Sep 2006 15:27:30 +0000

Speedlinking: 5 Business Blogging Must-Read Posts…

I love scouring the Web for tasty morsels of business blogging (or pro blogging) wisdom and saving you some search time. Here, come feast your eyes on these:101 reasons for your small business to have a blog by Brian Brown……

By: Tony

Tony — Sat, 16 Sep 2006 03:23:00 +0000

I guess you’re trying to separate small business and Madison-avenue type branding.

Its interesting that classic copywriting ‘guru’s also typically rail against “Madison Avenue” types, whose marketing methods deviates from direct-response marketing — the natural home of copywriting.

I think there’s absolutely no question that the most efficient and cost-effective method of marketing is direct-response methods. For small businesseses who have to manage their time and costs, this is obviously the way to go.

What’s interesting is when large corporate types discover direct response marketing and the power of copywriting (AIDA and so on).

Jon Spoelstra wrote a great book called “Marketing Outrageously” where he describes having to develop a marketing plan for the New Jersey Nets and Portland Trailblazers — with almost no budget, and a poorly trained staff.

He ended up resorting to some pretty imaginative tactics, but many of them hinge on direct marketing concepts — and copywriting.

Just goes to show that typical ‘small business’ branding tactics can scale up to organizations of any size, I guess.

Cheers
t @ dji