Well, the emails have started again.
After my last post, several people wrote in wondering what exactly I meant by this:
Or you can simply blog to meet cool people with great skills and great ideas and do business with them.
Well, basically, my method of doing business online involves joint ventures.
Now, depending on your familiarity with that term as it’s been used lately online, you may be thinking of something that I’m not.
I learned about joint ventures from practicing law, not from some Internet “guru.” In fact, I was so fascinated by what the clients were doing when setting up deals that I knew I’d never be satisfied simply “papering” the details for them.
Often the deals involved real estate transactions, while others were telecom ventures, and still others were marketing and licensing agreements. But no matter what the subject matter, a joint venture has one primary characteristic:
It’s a win-win for everyone involved.
Essentially, joint ventures come into existence when two or more people (or companies) realize that they can accomplish more together than they can separately. It’s a pooling of talent, but on a project basis, where each of the players continues to pursue other ventures independently.
This is the way it works online, too. Or at least, it should.
Unfortunately, the term “joint venture” has devolved into something much more simplistic in the Internet marketing realm. It now has come to signify nothing more than a glorified affiliate program which is completely standardized and only differs from typical affiliate programs in that it is “private” or “invitation only.”
These JVs have become so “exclusive” that you’re often hit by 15 emails from 15 different people promoting the same product launch, with the various promoters trying to one-up the others with bonuses and extras. 2006 has seen this practice become downright ridiculous.
And guess what? People are learning to just say no to all that noise.
So, traditional Internet marketers find themselves at a crossroads. And they know where they need to go next.
That’s right… social media.
Now, before we start patting ourselves on the backs for being ahead of the curve, listen up.
These people make a lot of money, and have been doing so for years. I’m talking high six and seven figures per year, people.
And what are we in the blogosphere wringing our hands over?
Whether it’s ok to take $10 to shill for PayPerPost.
I’m not going to rehash all the problems with the PayPerPost model here (nor am I going to link to them). Let’s instead focus on the most pathetic aspect of the whole thing.
Can you believe there are bloggers out there who would sell out so cheaply?
The traditional Internet marketers have got to be laughing their heads off over us and our stupid debates. They’re making millions while we waste time and energy with a bunch of long-winded whining about people so desperate as to sell out for crumbs.
All I can say is, if you’re going to sell out, don’t sell cheap. Otherwise, I don’t have time to waste thinking about these people and the companies that exploit them.
So, getting back on track, essentially the Internet marketers are coming strong into social media, and they’ve got money and a whole lot more business savvy than I’ve witnessed in many parts of the blogosphere. So keep that in mind as we look forward to 2007.
If you want to learn where things have been in the world of Internet marketing, why those tactics don’t work anymore, and where things are headed, I suggest you read this free report. Although there is an affiliate program involved (you’ll see why as soon as you read the beginning of the report), I can promise you this:
- There is no pitch
- There is no fluff
- There is no hype
It’s just solid information, and an attempt by Mike Filsaime to reach out beyond the incestuous Internet marketing cluster. You can see for yourself whether it’s really the death of Internet marketing, or whether it’s just that the social media environment is about to get a whole lot more competitive.
UPDATE: Skeptical? That’s understandable give the poor reputation that many Internet marketers have created for themselves. Read Mike Sigers’ analysis here for a detailed examination of the report.