Comments on: The Benefits of a Holistic Approach to Social Media Marketing http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/ Online marketing that works Thu, 09 Feb 2012 18:07:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: WD-NYC designer http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-66081 WD-NYC designer Mon, 18 Jun 2007 18:17:46 +0000 http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-66081 I'm glad i read that article, also have same opinion about that, every one should ask those question before starts anything on net. I’m glad i read that article, also have same opinion about that, every one should ask those question before starts anything on net.

]]> By: Brent Hodgson http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21952 Brent Hodgson Thu, 25 Jan 2007 02:37:08 +0000 http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21952 Great post. Succinct, and dead-right. You wrapped up the fundamentals of online marketing in that last line. Great post.

Succinct, and dead-right.

You wrapped up the fundamentals of online marketing in that last line.

]]> By: J David http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21856 J David Wed, 24 Jan 2007 20:48:29 +0000 http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21856 Very good article, although the word 'Holistic' makes me think of things like herbal tea and food without preservatives; gross... Very good article, although the word ‘Holistic’ makes me think of things like herbal tea and food without preservatives; gross…

]]> By: Spirit'n'Tech http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21844 Spirit'n'Tech Wed, 24 Jan 2007 19:04:18 +0000 http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21844 I think that all holistic approach will be positive.. we can check in all aspects of life. hugs from brazil I think that all holistic approach will be positive.. we can check in all aspects of life.

hugs from brazil

]]> By: Small Montreal Hotel http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21728 Small Montreal Hotel Wed, 24 Jan 2007 05:06:14 +0000 http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21728 Sad to see Performancing go like that. Many Montreal based businesses I've seen have also failed though, with the people behind them learning and starting afresh. You make a good point about conversion, but I think (and this is something you notice in a city like Montreal with lots of culture and tourists), that a lot of it is dependant on your philosophy. It's perhaps the fact of being a hub in the blog community rather than being a business in the blog community - basically that they didn't have a defined business plan. JMHO though. Sad to see Performancing go like that. Many Montreal based businesses I’ve seen have also failed though, with the people behind them learning and starting afresh. You make a good point about conversion, but I think (and this is something you notice in a city like Montreal with lots of culture and tourists), that a lot of it is dependant on your philosophy. It’s perhaps the fact of being a hub in the blog community rather than being a business in the blog community – basically that they didn’t have a defined business plan. JMHO though.

]]> By: Paul McEnany http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21727 Paul McEnany Wed, 24 Jan 2007 04:56:01 +0000 http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21727 I'm just planning on posting a bunch of pictures of naked women and saying the word "porn" a lot. In fact, I think I'll change the name of my blog to pornblogger... :) I’m just planning on posting a bunch of pictures of naked women and saying the word “porn” a lot. In fact, I think I’ll change the name of my blog to pornblogger… :)

]]> By: Jim Logan http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21701 Jim Logan Wed, 24 Jan 2007 01:11:43 +0000 http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21701 I have no idea where Performancing's problem was rooted, but there's a good place to start looking. Small companies with deep pockets can afford to give things away and find a way to break-even later. Remove the deep pockets and you have big problems. No matter how good you are. Regardless, it's a shame. I like Performancing. I also like your four tips for a link attraction campaign. As a commenter mentioned earlier, links and stats can be addicting. But at the end of the day what do you have? For most business bloggers, it's better to focus on a long term connection with a subscriber than working for bursts of traffic. I have no idea where Performancing’s problem was rooted, but there’s a good place to start looking.

Small companies with deep pockets can afford to give things away and find a way to break-even later. Remove the deep pockets and you have big problems. No matter how good you are.

Regardless, it’s a shame. I like Performancing.

I also like your four tips for a link attraction campaign. As a commenter mentioned earlier, links and stats can be addicting. But at the end of the day what do you have? For most business bloggers, it’s better to focus on a long term connection with a subscriber than working for bursts of traffic.

]]> By: Yoav http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21659 Yoav Tue, 23 Jan 2007 20:23:49 +0000 http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21659 Hi Brian, I would add one thing: Permission marketing (wonder where I heard that before) - If the widget/tool you are developing brings its users/their readers in constant contact with your messages (content and marketing) thats a huge benefit. Especially if they are in synch with the products/services you are selling or planning to sell. Neither the Firefox Plugin nor the stats package performancing gave away did that. Hi Brian,

I would add one thing:

Permission marketing (wonder where I heard that before) – If the widget/tool you are developing brings its users/their readers in constant contact with your messages (content and marketing) thats a huge benefit. Especially if they are in synch with the products/services you are selling or planning to sell.

Neither the Firefox Plugin nor the stats package performancing gave away did that.

]]> By: Jon Morrow http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21646 Jon Morrow Tue, 23 Jan 2007 18:13:01 +0000 http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21646 This is why I continue to invest all of my money in real estate. Over the course of the next few days, I'm sure people will publish bunches of opinions as to why Performancing is having problems, but I don't think anyone really knows. Not because the Internet is a blackbox, but because it's evolving so fast that the rules of business change before we finish learning them. Real estate is exactly the opposite. The industry is so old and stable that failures are much less. When a project fails (and they do), you can usually see it coming months in advance and prepare for it. And if you can't prepare for it and go under, then you usually know exactly what killed you. So, I think you're right--traffic is meaningless in a vacuum, but I think there's a larger lesson. The majority of businesses (and web sites) don't fail because risk is an inherent part of the process; they fail because people don't know what they're doing. And most people will never understand what they're doing as long as the rules of their marketplace keep changing. That being said, I think copyblogger is a success because a) you understand the Web better than most, and b) it doesn't take much money to maintain it. If I remember correctly, adsense didn't work out for you, but because your overhead is so low, it didn't really matter. You can afford to fail. Performancing, on the other hand, couldn't afford it. In my opinion, if they want to innovate, then they need to do it with a very low overhead or go find someone like Yahoo to back them, that can afford to fail on nine out of 10 projects. Otherwise, I think the shifting marketplace will beat them every time. This is why I continue to invest all of my money in real estate.

Over the course of the next few days, I’m sure people will publish bunches of opinions as to why Performancing is having problems, but I don’t think anyone really knows. Not because the Internet is a blackbox, but because it’s evolving so fast that the rules of business change before we finish learning them.

Real estate is exactly the opposite. The industry is so old and stable that failures are much less. When a project fails (and they do), you can usually see it coming months in advance and prepare for it. And if you can’t prepare for it and go under, then you usually know exactly what killed you.

So, I think you’re right–traffic is meaningless in a vacuum, but I think there’s a larger lesson. The majority of businesses (and web sites) don’t fail because risk is an inherent part of the process; they fail because people don’t know what they’re doing. And most people will never understand what they’re doing as long as the rules of their marketplace keep changing.

That being said, I think copyblogger is a success because a) you understand the Web better than most, and b) it doesn’t take much money to maintain it. If I remember correctly, adsense didn’t work out for you, but because your overhead is so low, it didn’t really matter. You can afford to fail.

Performancing, on the other hand, couldn’t afford it. In my opinion, if they want to innovate, then they need to do it with a very low overhead or go find someone like Yahoo to back them, that can afford to fail on nine out of 10 projects. Otherwise, I think the shifting marketplace will beat them every time.

]]> By: Martin Neumann http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21638 Martin Neumann Tue, 23 Jan 2007 18:03:03 +0000 http://www.copyblogger.com/the-benefits-of-a-holistic-approach-to-social-media-marketing/#comment-21638 For me it's still about basic business: Business is about making a profit. Find a want for a market and fill it. Web 2.0 and all the faddish things we got today are just one part of our overall marketing toolbox. I'm very blunt in my usage of current technology (aka web 2.0) for my business - if it doesn't help the bottom line then it's out. Now the problem lies in that some of these tools are used to engage better with prospects which ultimately should lead to a better bottom line. The hard part is knowing when it stops helping the bottom line. For me it’s still about basic business: Business is about making a profit. Find a want for a market and fill it.

Web 2.0 and all the faddish things we got today are just one part of our overall marketing toolbox.

I’m very blunt in my usage of current technology (aka web 2.0) for my business – if it doesn’t help the bottom line then it’s out.

Now the problem lies in that some of these tools are used to engage better with prospects which ultimately should lead to a better bottom line.

The hard part is knowing when it stops helping the bottom line.

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