The Best of Copyblogger 2009

Best of Copyblogger 2009

You didn’t think we’d close out the year without a “Best of 2009” post, did you? Well, you’re not getting off that easy.

Here’s the best Copyblogger content of the year, based on your enthusiasm via comments, links, retweets, and gratuitous offerings of produce-based holiday desserts. We thank you all for your continued support (but we trashed the fruitcake, sorry).

Let’s get started.

  • The First Rule of Copyblogger – It’s a wonderful thing to wake up one morning, check the blog, and see that your Senior Editor has made a Fight Club reference that also establishes the underlying theme of the entire publication. Her name is Sonia Simone, her name is Sonia Simone . . . .
  • The Winnie the Pooh Guide to Blogging – Adding to a Copyblogger portfolio that includes drag queens, cross-dressing and what women really want, James Chartrand kicked off the year with blogging lessons from everyone’s favorite Pooh bear. And you were shocked that he is really a she? Really?
  • 5 Steps to Going Viral on Twitter – Want traffic from Twitter? Read this post. Want the most possible traffic from Twitter? Post about Twitter.
  • How Twitter Makes You A Better Writer – In the most counterintuitive post of the year, Jennifer Blanchard makes the case that being confined to 140 characters improves your writing skills. Coming in 2010 – How Beer Makes You a Better Driver.
  • The Art of Writing Great Twitter Headlines – Twitter reinforces the single most important component to attracting online attention — the headline. Well, that and fake celebrity deaths. Better to stick with the headline skills.
  • 10 Secrets to More Magnetic Copy – First-time guest writer Jason Cohen knocks it out of the park with these quick and witty copy tips. He also forces us to retire magnetism metaphors indefinitely.
  • How to Turn Affiliate Marketing Disclosure Into a Selling Point – Everyone seemed surprised that the FTC said compensation disclosure laws apply to bloggers and social media just like other forms of media. I could say I told you so back in 2006, but I won’t. Even though I did. Not that I’d mention that.
  • The Eminem Guide to Becoming a Writing and Marketing Machine – All you other Slim Shadys are just imitating, but you could do worse. Sean Platt lays down what Marshall Mathers III can teach you about taking your online game to the next level (without getting picketed).
  • The 7 Harsh Realities of Social Media Marketing – Did you notice all the “make money quick and easy with social media” hucksters that slithered out from under a rock (and then disappeared just as quickly) in 2009? This one’s for those guys, and anyone who considered following their lame advice.
  • How to Write With a Knife – Check out this post if you want to improve one of the most important aspects of any type of writing — tight editing. Or if you want to see a cool picture of a blonde with a samurai sword. Whichever.
  • Since When Are Blogs Not Social Media? – Social networking went mainstream in 2009, prompting some who hopped on board in late 2008 to say they were giving up social media for blogging. What?
  • Blogging is Dead (Again) – The “blogging is dead” meme comes up at least once a year, but I only feel the need to respond every other year. I feel the same way about voice mail.
  • The 7 Deadly Sins of Blogging – Sonia reveals the seven sins that will cause you to fail online faster than hiring Robert Scoble.
  • Is Commenting on Blogs a Smart Traffic Strategy? – This was a rant in disguise after I’d had enough watching the less-than-smart strategies of some bloggers who left comments. Ironically, the post got 270 comments (and counting), but lame comments on Copyblogger subsequently decreased by 270% (or something).
  • Why You’re Too Qualified and Respectful to Produce Great Content – This post is an absolute must read for everyone, unless of course you already know you should write assertively, or if you’re busy doing something else, or just don’t feel like it. Maybe later.
  • Seven Bad Writing Habits You Learned in School – Sonia and I would have liked to qualify this post a bit, but I’d like to see you try that with Jon Morrow when he’s got a head of steam. So, a few English teachers got a bit upset, but we placated them with bouquets of gerunds.
  • Why Content is No Longer King (And Who’s Taking His Place) – The content marketing revolution demonstrates that mere content is no longer king, and this post tells you who’s taking over. No, it’s not Elvis, nor is it a prime minister appointed by the Queen as Lord of Parliament and majority leader of the House of Commons.
  • The #1 Conversion Killer in Your Copy (And How to Beat It) – What do trolls, sea monkeys, shady carnival barkers and chronic halitosis have to do with online conversion? And what was Tiger Woods thinking? (Tiger’s not in the post, I just really want to know).
  • 9 Proven Headline Formulas That Sell Like Crazy – Dean Rieck resurrects an old Copyblogger standard with these insanely effective headline templates. But please go sell crazy someplace else . . . we’re all stocked up here.
  • Why You Can’t Make Money Blogging – Poor Fake Steve Jobs discovers he’s better suited for day jobs. Read this post to learn why “I want to make money on the Internet” is not a business model.
  • Is Your Tribe Holding You Down? – The post that defined the Third Tribe was inspired by a challenging email from Seth Godin and our refusal to switch to decaf. What does it all mean? You’ll see in early 2010.
  • On Dying, Mothers, and Fighting for Your Ideas – No joke here, simply the post of the year. Thanks Jon, for sharing with and inspiring us all.

There you have it . . . the best of Copyblogger for 2009. Can we top it in 2010?

We’ll try pretty hard. Hope you’re along for the ride.

Happy New Year!

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.

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Reader Comments (49)

  1. says

    You know… when you post up great links like that, I get a little more narrow-eyed as I think hard on my battle strategies to steal your crown (and your blog). Hm hm… a formidable opponent indeed, I see…

    On a more serious note (what, that wasn’t serious?), s’been a blast working with you guys this year, and I’m looking forward to doing the same in 2010, with just as much eclectic content. (Oh, the topics I can think of NOW!)

  2. says

    It has been a great year for Copyblogger, this list of blog posts looks wonderful, I’ll be re reading a few of them and bookmarking.

    Thanks for the great info!

    Have a wonderful New Year! Cheers to 2010!

    Arie Rich

  3. says

    I hope that you do what I have in mind because it’ll validate my brain and prove I’m right. If–by chance–you DON’T announce what I have in mind, however, I’ll come knocking with the oh-so-obvious idea.

  4. says

    Thank you Brian, Sonia, and gang (Sean, James, …) who wrote what I consider the best stuff on writing this year. Seriously.

    What I love most about Copyblogger is the voice. Like the Seth Godin on writing.

    This isn’t just a collection of the most definitive “3 steps to blah blah” or “Top 5 ways you’re yadda yadda” – it’s insightful and thoughtful views and opinions.

    Pointing out stuff that matters, cutting out what doesn’t.

    You’re intelligent and unique, you let yourselves shine through, and I want to know more of what YOU have to say, not just consume the latest article that promises me the “6 reasons I’m whatever.”

    I’ll stop now. I just wanted to thank you all for the insanely great free content. Inspiring, insightful, practical, entertaining.

    I don’t read many blogs, but Copyblogger is one I’ve returned to more and more. For the remarkable voice.

    2010 is going to rock even harder,

  5. says


    Your selections for the “Best of Copyblogger for 2009″ are great. While I was reading through the list I tried and tried to pick the one post I thought was the very best.

    A daunting task. I couldn’t decide.

    Duh, then it hit me. The reason I couldn’t select a single post as Number One. There is no Number One in my way of thinking.

    The reason I love Copyblogger isn’t about any of the single, totally relevant posts . . . it has to do with cumulative benefit I gleaned from all of the posts.

    In my view, significant learning is rooted in our own experiences over time and what we learn from the experience of others.

    You, Sonia and your team of guest bloggers have done a wonderful job in sharing your insights and experience with your readers.

    Thanks so much,
    Mike Wilke

  6. says

    Great ideas and reminders, and such great WRITING! The artful way that fantastic content is presented is what makes Copyblogger a ‘keeper’ for me when so many blogs are competing for my limited time and attention. So thanks to all the bloggers for their attention to their craft. Looking forward to 2010!

  7. says

    Thanks for compiling these best grabs! I am glad for the one who has written 10 Secrets to More Magnetic Copy because I really learned from it. Writing is really a combination of expertise, principles and the great fun involved which magnets all readers away. There are no goodbyes for me from learning with these 2009 treats.

  8. says

    Wow, what a nice surprise to find this in my inbox today. For a new green-behind-the-cursor blogger, it was huge to get my first guest post accepted by Copyblogger late last summer, and then having my latest make your list is a huge feather in my hard drive.

    Thanks for all you do, the high bar you set, the community you create and the open forum you provide.

  9. says

    Great blast from the past year including some I missed the first time around. Happy New Year and thanks for 2009 in review.

  10. says

    Thanks for all the great posts from the last year! I look forward to reading your blog, because their is always information there that I can put to use. Thanks again, and God bless you all in 2010.

  11. says

    Thanks for all the post links in one place. I have days of reading and have you bookmarked! Thanks for all the tips over the last year too.

  12. says

    Those are really great links, thanks. Its amazing how many great posts are on this blog. Your team of writers is amazing. I’m sure you can do even better in 2010!

    By the way, I agree that Jon’s post was one of the posts of the year, but my personal favorite was when James revealed he was a she. I also really liked her post on staying on track.

  13. says

    Wow, a lot of cool stuff. I’ve only read a few of those, I should catch up. I’ve been kind of losing ideas about posting… Maybe I should get a little more creative with blogging.

    Thanks so much!
    Kris Roxas

  14. says

    I have read this blog many times but first time commenting here. Your Blog is really very informative. It is containing really very interesting stuff, writings are amazing. No doubt it is successful blog in 2009.
    I wish best luck to you for 2010. Hope you will rock this year also. So keep it up… Keep blogging…. :)

  15. says

    Oh, by the way, my favorite CopyBlogger content at all is Jon’s video on ProBlogger: Speech Recognition Software: The Ultimate Guide. You really should do videos; they’re more personal and interesting, and you have some VERY interesting people here on CopyBlogger!

  16. says

    Everyone needs to go back and read The First Rules of Copybloggin every couple of months. It makes more and more sense as you climb the blogging ladder.

  17. says

    I’m truly honored to have cracked the list. I love writing for Copyblogger even more than I love reading it!

    Thanks for an awesome 2009. I couldn’t be more excited about the change in digits.

  18. says

    I think you made the right choices especially with the first. Sonia wrote a great post which gripped me from beginning to end (just like the film).
    Copyblogger wouldn’t be what it is without the great ideas and spin on subject matters that convey such passion and orginiality. Well done guys, look forward to reading more!

  19. says

    I just found Copyblogger today and it looks interesting and fun. One request – how about you correct the spelling of dessert in your best of 2009 post? No sense in throwing out the dictionary with the fruitcake…

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