The Best of Copyblogger 2010

Best of Copyblogger 2010

Every year on the 24th of December, we tell you we’re taking the rest of the year off. And every year, we instead slip in a “Best of Copyblogger” post before New Year’s just in case you missed something from the past year.

Sneaky, huh?

So here are the best Copyblogger articles from 2010, based on your enthusiasm via comments, links, retweets, and indecent propositions made to our writers for creating exceptional content (I hear it happens … how’s that for a guest blogging incentive?).

So let’s see who got lucky this last year, in chronological order:

How to Do 500 Times Better than AdSense

Johnny kicked off the year telling us how he worked months of 15-hour days in order to make $111 from his AdSense sites. And then he did something else, which resulted in a business that’s stronger than ever almost a year later. And just to be clear … there’s no truth to the rumor that Johnny is still a meth dealer.

SEO Copywriting: The Five Essential Elements to Focus On

My friend and business partner Chris Brogan likes to say he liked me better back when I was a blogger, but contrary to that sentiment, I actually did write a few posts in 2010, and here’s one of them. It’s on SEO copywriting, and it’s part of a long line of content that’s taught Chris Brogan everything he knows. 😉

11 Smart Tips for Brilliant Writing

Dean Rieck delivers 11 much-needed lessons in brilliant writing, which can be summed up as “trying to sound smart makes for stupid writing.” A related tip – ordering the second cheapest wine on the list instead of asking for advice means you’re getting ripped off.

The 8 Habits of Highly Effective Bloggers

With a slightly remixed headline based on Steven Covey’s famous book, we were already swinging for the fences. Luckily, Annabel Candy delivered with the content by distilling for you the common character traits shared by people who’ve made it in the blogging biz.

Four Steps to Finding Your Ideal Writing Voice

People talk about authenticity all the time when it comes to online content, but what does that actually mean? It’s about developing the ideal voice that makes you click with your audience. English teacher Joy Tanksley takes us back to school to discover what authenticity really means.

20 Warning Signs That Your Content Sucks

Jon Morrow is Copyblogger’s resident “tough love” writer, and he pulls no punches here. If your content sucks, you need someone to let you know now so you can fix it. It’s just like when your ass looks fat in those pants — only a real friend will tell you.

The 7 Secrets of Running a Wildly Popular Blog

Where else will you find a Meryl Street quote used to explain why blogging is like high school? Except this time no one stuffs you in a locker just as you approach the homecoming queen to see if she wants a ride home in the second-hand AMC Concord your mom gave you.

101 Ways to Make More Sales Online

Sonia Simone went a little nuts and packed 101 solid conversion tips into a single post. Plus, there are lots of links to related content for deeper exploration. Strangest tip – know when to put a sock in your mouth.

60 Ways to Increase Your Influence Online

Sam Rosen brought together 60 of the web’s brightest minds for a free online conference, built an opt-in email list, summarized the content for Copyblogger, and ended up with one of the top posts of the year. Make that 61 ways to increase your influence online.

6 Online Marketing Mistakes that Will Kill Your Business

Another popular article that demonstrates the power of the “negative” headline and our attraction to avoiding mistakes (or delighting in the mistakes of others). Melinda Brennan’s one and only Copyblogger post hits the big list with these common online marketing mistakes.

Why Being Naive Can Make Your Fortune

Who knew being naïve was a business asset? Turns out it can be, as Sonia deftly proves with her own personal path. Coming next year: “How Being Feckless Can Make You More Productive.”

8 Bad Habits that Crush Your Creativity and Stifle Your Success

This post was the most popular of the year in social media channels. Creativity as a topic always does well, especially when paired with another compelling “negative” headline. This is also Dean Rieck’s third post of the year to make this list, which has other Copyblogger writers whispering about “liberating” him. Not sure what that means.

50 Can’t-Fail Techniques for Finding Great Blog Topics

What to write, what to write … it’s the eternal question that nags bloggers. Carol Tice gives you 50 methods to generate strong blog topic ideas, and not one of them involves watching your cat for its next adorable scampering behavior.

7 Tips for an Authentic and Productive Writing Process

This article from Logan Zanelli makes a great companion to Joy’s post on finding your ideal writing voice. Here Logan explores the intersection of authenticity and productivity, which is way safer than the intersection of 51st Street and Memorial Drive in Tulsa.

Five Ways to Write Magnificent Copy

This post from D Bnonn Tennant had two really strong things going for it: (1) the advice to write drunk and edit sober, which many really wanted to take literally for some reason, and (2) the author’s name is D Bnonn Tennant. I could repeat that marvelous moniker over and over if I had any idea how to pronounce it.

How to Beat “Invisible Content Syndrome”

Everyone deals with invisible content syndrome when they first start out. But if it’s been going on for too long, you might want to check out some advice from Sonia. This post really struck a chord, most likely due to the tight relationship with “invisible money syndrome.”

Madonna’s 6 Secrets to Personal Branding Mastery

Standford Smith uses the Material Girl to show you sound principles of creating a strong personal brand. No mention of conical bras, lurid coffee table books, or Kabbalism, either.

The Mad Men Guide to Changing the World with Words

The piece from Jon Morrow uses the hit show Mad Men to demonstrate that changing the world boils down to 3 essential W’s: whisky, womanizing, and words. Okay, it’s really only about words, but sometimes you have to coax those little devils out.

7 Ways to Improve Your Writing … Right Now

Everyone can use a bit of immediate improvement for their writing, so this article from James Chartrand received a lot of attention. Or maybe it’s because one of the subheads is “Talk Food, Sex, and Danger” and James is a woman pretending to be a man. Choose whichever hook works for you.

8 Incredibly Simple Ways to Get More People to Read Your Content

Make no mistake, what you say is most important, as long as people actually know what you said. Pamela Wilson points out 8 simple ways to present your words in the friendliest way for online readers, so, you know, they actually read it.

Actually, Blogging *is* Dead

And finally, we close out the year with my little tongue-in-cheek rant against those unmentionable people who unsuccessfully try to declare blogging dead each and every year. Whether you call it blogging, content marketing, or something else … the people who create content benefit the most from the explosion in social media. So keep going.

More in 2011. 😉

Happy New Year, and be safe!

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.

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Reader Comments (48)

  1. Derek says

    Those are great posts, but you’re missing one more post on that list. For some reason, it didn’t do nearly as well as I think it should have done, but It’s something every single blogger should do, and you know it!

    (Look at that. I’m being overly self-promotional, and I’m not even linking to my own website).

  2. says

    Brian’s taught me a lot, it’s true. He taught me how to faceplant at the IZEA advisory board meeting. He taught me how to hack up a lung at PubCon. And he taught me that you can stay at a place in Massachusetts that looks on a map to be so close to my place, and still be 1.5 hours away up a scrawny little cape, such that I didn’t see him until like 10 that night.

    Nah. Welcome to 2010’s best, and I’m glad we work together.

    More on 3T in 2011.

  3. says

    Gee, thanks for giving me even more to read as I go into the new year. My family’s wondering where the hell I disappeared to 😉

  4. says

    After reading this list, I realize that I still have a ton to learn. Time to visit these folks’ site and add some new voices to my reader. Thanks for the spot Brian and thanks for a great place to shine.

  5. says

    That’s a really great list. My two favorites have to be “11 Smart Tips for Brilliant Writing” and “20 Warning Signs that Your Content Sucks.”

    I liked some of last year’s content a little better; James’s confession about her being a woman and some of Jon’s simply amazing posts, but definitely I think the blog was more consistent this year and certainly another great year. You added around 40000 subscribers, too, so that’s really awesome, especially considering you took two days off each week during the Summer.

    This blog is just continually improving, can’t wait to see where it’ll go in 2011.

  6. says

    Wow, I discovered copyblogger this december, I’ve missed a lot of great content, but with this list I will have a very good time reading the best of the best.

    Thanks for posting!

  7. says

    I have thoroughly enjoyed your posts this year. And I would like to think my writing has improved very much because of them. I recommend your blog to people getting started with blogging and writing for the web. Keep up the good work!

  8. says

    Great “best of…”. All well worth re-reading especially for those of us struggling to make our blogs more effective. Thanks and happy holidays to Copyblogger

  9. says

    Makes me all warm and fuzzy to see these. :)

    It’s particularly cool to have lots of new faces in addition to our awesome crew of regulars. What a great bunch.

  10. says

    A tip of the hat to Brian for having managed to still hold the empire crown despite my repeated (sneaky) attempts to dethrone him…

    … and the very best to all the people who make Copyblogger the great place it is. Jon, Dean, Sonia and more names than I can list here. It’s an honor to be part of this place.

    Now if I can just snag that sceptre…

  11. says

    Hi Brian!

    It was truly one amazing year for Copyblogger! I learned a lot from all of you and as always, I am looking forward to more great posts in 2011.

    Keep ’em coming!

    Happy New Year!

  12. says

    You know 51st and Memorial in Tulsa? I KNEW there was a reason I loved you guys… beyond the awesomeness, of course. Though I think, living here, I’d put 71st and Memorial up against its slightly northern cousin any day on the dangerous scale.

  13. says

    The thing I like about this kind of post is that I get to read the old posts that I may have forgotten, or not seen in some cases. Happy New Year CopyBlogger. :)

  14. says

    16 of the 20 most popular posts had numbers in the titles…….There’s a rumour doping the rounds that LISTS are SO last year….I don’t think so, going by this popularity survey. 😆

    I like numbers, and I’ll have one in loads of my titles now. 8)


  15. says

    i am glad i found your website this year it has provided me with great info and insight, as i look to become a more “dedicated” blogger in 2011 i will keep coming back for “all” the articles as i know they will help my endevours!

  16. says

    Brian, thank you so much for taking the time to put so much of your great content altogether in one neat post! It makes for great reading and will serve as a valuable resource to so many people!

    Thank you for all that you do, may 2011 be filled with much abundence to you and yours!

  17. says

    Great info here Brian. I actually printed some of these out, and got out my highlighter. Should be essential reading for anyone who is serious about making a living online. Happy New Years.

  18. says

    This is a great list. It will take me all day to go through all the posts but fortunately, I read some of them before.
    But still I gotta bookmark all of them and read them often.

    I also wanna say Happy New Year and thank you for all I learned from you in 2010.

  19. says

    “11 Smart Tips for Brilliant Writing,” “7 Tips for an Authentic and Productive Writing Process”,and “8 Incredibly Simple Ways to Get More People to Read Your Content” are probably the 3 most helpful blog post that I have come across on this site. Since English is my second language, the 11 smart tips, helped me to focus on simple rules I can easily understand and implement! Some of these blogging tips are very helpful and sometimes overlooked. Looking forward to your posts in 2011!

    Happy New Year!


  20. Shane says

    Clearly the mobile devices posts were overlooked 😉

    Thanks for the top ten Brian and here’s to a great 2011…..let’s add more mobile device content…I hear it might be a trend this year 😉


  21. says

    Awesome Awesome content. Love that you posted the top posts of 2010. I will be reading this stuff in my sleep and dreaming about SEO and Keywords. I’m going to make my blog ROCK this year thanks to you!!
    Thanks again for all of your hard work and I look forward to reading all of your new posts!

    – Lark

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