The Best of Copyblogger in 2007


It’s time for the ubiquitous “best of 2007″ lists, so why not one for Copyblogger? I’ll go ahead and do a round-up of the year’s best-received posts, with a bit of commentary on what was notable from each month.

So, if you missed anything from 2007, here’s a second shot at it. While you do that, I’ll have time to figure out what to write for next year (don’t worry, I’ve already got a pretty good idea).

Let’s get started by going way back to January of 2007.


I kicked off the year with the SEO Copywriting 2.0 series, and then proceeded to break one of my New Year’s resolutions by putting the term linkbaiting to a public vote. You can read the verdict here.

By the way, I broke my resolutions just for fun, all except for one. I never once used the word kerfuffle on this blog in 2007.


Other notable posts:


February started out with a bang thanks to The 5 Immutable Laws of Persuasive Blogging, and then shifted into the Build a Sticky Blog series:


After finishing up the Sticky Blog series, I had no idea what to write next. So, on a late night in early March, I decided to write a post about grammar (boring) and then went to bed. I guess the headline spiced things up a bit, because when I woke up the next morning, the post had gone HUGE on Digg, Reddit, Delicious, Stumble and a bunch of blogs from all over the world. This post brought in more traffic than anything else I’d written on Copyblogger up to that point.

Other notable posts:


In April I took a late ski trip, and the first-ever guest posts appeared on Copyblogger. Chris Garrett and Roberta Rosenberg allowed me to take a break with my family, and made me realize that this blog is more interesting when more voices are involved.

Other notable posts:


In May, Copyblogger got a huge design makeover from Chris Pearson, and then Chris retooled the old design and released it to the WordPress community. Also, Muhammad Saleem came on board as a regular guest writer and asked Is it OK to Write for Digg?

Meanwhile, I did a whole series on metaphors:


In June I decided to see if I could work the whole grammar angle again. This time, I used a 60-year-old headline (Do You Make These Mistakes When You Write? is a slight twist on the classic Do You Make These Mistakes in English?) to see if I could get the attention of all these new-fangled social media users. The stampede from Digg, et al was bigger than the last one, which goes to show that some headlines always seem to work.

Other notable posts:


In July, I cranked out a different kind of post about writing, and it’s become my favorite. It was a spur of the moment thing, and while it certainly leaves out some important things (most notably lots of reading), it was designed to make a point.

Hopefully it did.

Other notable posts:


In August, the guest writers really shined. Mu kicked it off with a post about lists, Ryan Imel hit two home runs with How to Become an Authority Blogger and If Your Blog Disappeared, Who Would Miss It?, and Michael Stelzner explored writing productivity.

Here’s some stuff I wrote:


September was the month when things went crazy, traffic wise. Every article aimed at the Digg front page made it, and so did random posts that I scribbled off without thinking about it (like the “click here” post). Sensing opportunity, Ben Yoskovitz shows up for one single guest post, which also hits the Digg front page. Finally, on the last day of the month, I turned 40. Along with my lost youth, it later became clear that the success of September had also ended Copyblogger’s run on Digg.

Here’s the list of posts that helped shatter all previous Copyblogger traffic records:


After the September traffic stampede, it was time to shift gears. The free Teaching Sells report was released, and on the day we launched the training program designed to move people away from relying on Google and advertising, Google lowered Copyblogger’s PageRank from 6 to 4. Once Google was made aware that I had not been selling links and didn’t deserve the penalty, my PageRank was raised to 7. Too late, however, as Google made the point better than I could alone. You need to control your own destiny, and never rely on Google as your marketplace or business model.

Other notable posts:


Another strong month for guest writers, which was a good thing considering I was swamped with Teaching Sells. Skellie, Anna Goldsmith, Sean D’Souza, Dean Rieck, Jon Morrow and Nathania Johnson all made their first appearance on Copyblogger. Hopefully some of them are coming back in 2008!

Other notable posts:


To close out the year, I broke character a bit to rant about Facebook and Digg. The point I’d hoped to make is that VC-funded companies are not on your side, and the only media you can trust and truly profit from is that which you own and control. And honestly, the reason I decided to go ahead with the Digg rant was because I loved the headline. I guess only a word nerd like me gets excited about an alliterative set of four words, each with four letters, all wrapped up in a Wizard of Oz reference. :-)

Other notable posts:

Looking forward to 2008

It’s nice to look back at the year this way, because otherwise the memory of it is mostly a blur (at least for me… but remember, I’m getting old). Thanks once again to all of you out there for making all of this possible by tuning in to Copyblogger. It’s clear that I have the coolest readers around.

Enjoy the holidays, cherish the ones you love, and plan on accomplishing more than you think you can in the coming year.

It’s going to be another interesting one.

About the Author: Brian Clark is founder of Copyblogger and CEO of Copyblogger Media. Get more from Brian on Twitter.

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Reader Comments (67)

  1. says

    Nice blog and nice design. I am a subscriber long time ago and I see your blog growing daily. BTW do you want to exchange links with me? Hahaha, just joaking.

    Kid Expert

  2. says

    Thanks for this end of the year “wrap-up,” Brian. And also I want to thank you for all of your luscious and informationally-rich posts. I am in your “Teaching Sells” program and I am so excited to begin implementing the techniques. I wish everyone the best in their blogging career in ’08!

    Sincerely, Lucy

  3. says

    Gotta love the best of … year lists :)

    I’m quite new to Copyblogger so this is a great page for people like me to start from.

    Thx for the list.

  4. says

    This is great, it’s like a whole little blogging tutorial all wrapped up. You ought to create an ILE with it.


    I’m shocked and dismayed that you would try to go a year without using the word kerfluffle, though.

  5. says

    Ah… smart move! The thing about blogging is the good posts tend to be hidden away after some time due to the constant updating.

    It’s good to bring them up for mention so that readers who have missed them can access them easily. I think I’ll just do that for my blog too. Thanks for the idea Brian!

  6. says

    I enjoy reading over a year now and learned a lot from it. The most recent example is your Best of 2007 list, I shamefully had to adapt/copyblog it and publish my own one. 😉

    Happy New Year!

  7. says

    Hi Brian

    Looks you had a full 2007 😉
    Perhaps your post should be entered to the latest Middle Zone Musings Group writing project: What I learned from 2007? at my dear (turtle) friend Robert Hruzek blog?

    Looking forward to 2008 and more time to learn from/with Teaching Sells

    Karin H. (Keep It Simple Sweetheart, specially in business)

  8. says

    It’s amazing how you manage to keep on writing such amazing content. Your blog is a goldmine for aspiring writers worldwide. Thanks for 2007, and looking forward to 2008!

  9. says

    Great site. I’ve altered the way I write my headlines a bit based on some of the articles I’ve read here on Copyblogger.

    Your site is becoming a must-read. Keep it up.

  10. says

    Thank you so MUCH for this round-up of articles. I’m fairly new to blogging, and you just presented me with a crash course of study. I love when I don’t have to re-invent the wheel! I’ve sold 35 books, but writing books and writing a blog are not the same thing, I’m finding! This one “best of 2007″ post will be a real education.

    Kristi Holl

  11. says

    Tks Brian for the genius idea of doing a best for 2007. just did mine, and it felt really good to review what was done for the entire 2007. hmm.. we should do it for our life too 😉

  12. says

    Great goal you have achievement of 2007 I will do goal setting this coming new year, 2008.

    thanks a lot

    to your advance success 2008,
    Tracy ho

  13. says

    Well, you’ve got the coolest readers around, only because you’re the coolest blogger in town. I always dreamed of being a writer and copyblogger is one huge resource which has got me back to writing.

    Thank you so much. Copyblogger is making a difference to our lives.

    Arif Vakil
    Bangalore, India

  14. says

    Still my favourite blog Brian, but with a host of bloggers learning from you, it’s not that much of a longshot to number 2.

    Consider it a compliment!

  15. Solomon says

    Wish you a very Happy & Prosperous New Year, Brian!
    I thank you for the comprehensive list of great posts from your enriching blog. I can’t thank you enough for the wealth of information you divulge to the benefit of all of us. I like to thank you and wish you and all the bloggers a prosperous and successful new year!

  16. says

    Great article as always, I’ve read a lot of these posts but a few of them i have missed so look forward to catching up in 2008.

    Happy New year Brian and Fellow Copybloggers!

  17. says


    Came across copyblogger this morning. happy to learn how social marketing works. looking forward to read more.

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