Comments on: The Cheater’s Guide to Writing Great Headlines http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/ Copywriting and Content Marketing Strategies Fri, 19 Mar 2010 22:30:12 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Matt http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-3047 Matt Tue, 25 Jul 2006 16:43:30 +0000 http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-3047 This is an excellent article about writing headlines. The whole SEO thing really confuses me and is really hard to follow. My wife and I started a blog about our faith and relationship with each other and we try to write good headlines that are catchy and the also meaningful to the content of the post. I read a lot of blogs and the headline grabs my attention, but the first paragraph is what keeps me reading. This is very true when the article a really long. I like short articles. The longer the article, the better the first paragraph or two has to be for me to read on. SEO is cool if there is good content and it means something to somebody. A blogger needs to be passionate about what he or she writes and readers will come. That is just my 2 cents. I enjoy reading your blog and the conversations in the comments. This is an excellent article about writing headlines. The whole SEO thing really confuses me and is really hard to follow.

My wife and I started a blog about our faith and relationship with each other and we try to write good headlines that are catchy and the also meaningful to the content of the post.

I read a lot of blogs and the headline grabs my attention, but the first paragraph is what keeps me reading. This is very true when the article a really long. I like short articles. The longer the article, the better the first paragraph or two has to be for me to read on. SEO is cool if there is good content and it means something to somebody. A blogger needs to be passionate about what he or she writes and readers will come. That is just my 2 cents. I enjoy reading your blog and the conversations in the comments.

]]> By: Helping bloggers make money online tips | Writing Great Headlines http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-3020 Helping bloggers make money online tips | Writing Great Headlines Mon, 24 Jul 2006 06:56:06 +0000 http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-3020 [...] This is from the Copyblogger [...] [...] This is from the Copyblogger [...]

]]> By: Webmaster Tool Bag » Blog Archive » Writing great copy http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2923 Webmaster Tool Bag » Blog Archive » Writing great copy Wed, 19 Jul 2006 09:10:01 +0000 http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2923 [...] Keep a swipe file [...] [...] Keep a swipe file [...]

]]> By: Matt http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2916 Matt Tue, 18 Jul 2006 21:15:19 +0000 http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2916 It's worth bearing in mind David Ogilvy's advice to know your subject. Research is where great headlines come from. You can't sell a bad idea with a headline formula, no matter what the result. He spent hours researching facts about Rolls Royce cars and came up with what many consider to be the best ad headline in history: "At Sixty Miles an Hour, the Loudest Noise in this New Rolls-Royce Comes from the Electric Clock". It’s worth bearing in mind David Ogilvy’s advice to know your subject. Research is where great headlines come from. You can’t sell a bad idea with a headline formula, no matter what the result. He spent hours researching facts about Rolls Royce cars and came up with what many consider to be the best ad headline in history: “At Sixty Miles an Hour, the Loudest Noise in this New Rolls-Royce Comes from the Electric Clock”.

]]> By: MULVA » Arkisto » Mediatalot: internet mullistaa uutisvälitystä http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2903 MULVA » Arkisto » Mediatalot: internet mullistaa uutisvälitystä Sun, 16 Jul 2006 21:26:44 +0000 http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2903 [...] Internetissä tiedon ja uutisotsikoiden välitys etenee viruksen tavoin, tätä samaa tekniikkaa hyödyntää viraalimarkkinointi (kansankielellä puskamarkkinointi). Yleensä huumorilla höystetyt, lyhyet jutut leviävät kaikista nopeimmin ja tehokkaimmin. Hyvän uutisotsikon ”keksiminen” myös auttaa jutun levittämisessä. Olen viime aikoina huomannut että popurls.com:ssa näkemäni uutisotsikot ilmestyvät esim. hesarin verkkosivuille 1-2 päivän viiveellä, joskus viive voi olla viikkojakin. On hupaisaa huomata kuinka vanhojen mediatalojen otsikoihin hiljalleen ilmestyy yhä enemmän tarinoita uuden ”puskamedian” kautta, virallisten tietotoimistojen sijasta. Osa vanhoista toimijoista silti yhä haluaa odottaa uutisten virallistumista, ennen niiden julkaisua, siksi YLE on melkein aina viimeisenä uutisoimassa kun jotain uutta tapahtuu uuden teknologian rintamalla, yhtenä esimerkkinä Pirate Bay ratsiasta uutisointi. [...] [...] Internetissä tiedon ja uutisotsikoiden välitys etenee viruksen tavoin, tätä samaa tekniikkaa hyödyntää viraalimarkkinointi (kansankielellä puskamarkkinointi). Yleensä huumorilla höystetyt, lyhyet jutut leviävät kaikista nopeimmin ja tehokkaimmin. Hyvän uutisotsikon ”keksiminen” myös auttaa jutun levittämisessä. Olen viime aikoina huomannut että popurls.com:ssa näkemäni uutisotsikot ilmestyvät esim. hesarin verkkosivuille 1-2 päivän viiveellä, joskus viive voi olla viikkojakin. On hupaisaa huomata kuinka vanhojen mediatalojen otsikoihin hiljalleen ilmestyy yhä enemmän tarinoita uuden ”puskamedian” kautta, virallisten tietotoimistojen sijasta. Osa vanhoista toimijoista silti yhä haluaa odottaa uutisten virallistumista, ennen niiden julkaisua, siksi YLE on melkein aina viimeisenä uutisoimassa kun jotain uutta tapahtuu uuden teknologian rintamalla, yhtenä esimerkkinä Pirate Bay ratsiasta uutisointi. [...]

]]> By: Todd http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2902 Todd Sun, 16 Jul 2006 20:34:48 +0000 http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2902 I think that Rob nailed it on the head when he said, "Rewriting a headline can be the difference between obscurity and a Digg." The roll that the title plays is insanely out of proportion to the actual content. Not saying that it isn't important, but if nobody reads it, it is useless. I think that Rob nailed it on the head when he said, “Rewriting a headline can be the difference between obscurity and a Digg.”

The roll that the title plays is insanely out of proportion to the actual content. Not saying that it isn’t important, but if nobody reads it, it is useless.

]]> By: Brian http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2881 Brian Fri, 14 Jul 2006 22:12:02 +0000 http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2881 We never left behind the idea of just writing good stories well. That's a crucial element as well. A story that dissappoints is a bad story, and if you're a regular reader here, you know I'm not a fan of bad stories. The idea I'm trying to get across to you is that writing a good story well that no one reads due to a poor headline is a good story no one reads. And writing a good headline first will help you tell better stories. Try it. Or don't ... do whatever feels right for you, Brian. I'm sure you will anyway. :) We never left behind the idea of just writing good stories well. That’s a crucial element as well. A story that dissappoints is a bad story, and if you’re a regular reader here, you know I’m not a fan of bad stories.

The idea I’m trying to get across to you is that writing a good story well that no one reads due to a poor headline is a good story no one reads.

And writing a good headline first will help you tell better stories. Try it.

Or don’t … do whatever feels right for you, Brian.

I’m sure you will anyway. :)

]]> By: Brian http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2880 Brian Fri, 14 Jul 2006 22:06:18 +0000 http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2880 Just a thought: when did we leave behind the idea of just writing good stories well? That's what brings back a reader. Give him a snappy headline that leads to a story which disappoints, and you're just doing bad journalism. Bad storytelling. And losing audience. Forget the quick fix. Do the job right first time. Just a thought: when did we leave behind the idea of just writing good stories well?

That’s what brings back a reader. Give him a snappy headline that leads to a story which disappoints, and you’re just doing bad journalism. Bad storytelling. And losing audience.

Forget the quick fix. Do the job right first time.

]]> By: sellsius° real estate blog » Blog Archive » How Much Does The Long Tail Weigh? Part Deux http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2872 sellsius° real estate blog » Blog Archive » How Much Does The Long Tail Weigh? Part Deux Fri, 14 Jul 2006 04:12:28 +0000 http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2872 [...] First, let me say that Mike (we’re on a first name basis) is a great guy, willing to bear my numerous questions and what-ifs with patience and grace. He was also kind enough to share his research papers with me. I could only offer him An Engineer’s Guide to Romance, written for MIT frosh, which I found in the comments section of a post by my blog buddy, Brian Clark of the famed Copyblogger. But I digress. [...] [...] First, let me say that Mike (we’re on a first name basis) is a great guy, willing to bear my numerous questions and what-ifs with patience and grace. He was also kind enough to share his research papers with me. I could only offer him An Engineer’s Guide to Romance, written for MIT frosh, which I found in the comments section of a post by my blog buddy, Brian Clark of the famed Copyblogger. But I digress. [...]

]]> By: Do Keywords in Post Titles Really Matter? | Copyblogger http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2866 Do Keywords in Post Titles Really Matter? | Copyblogger Fri, 14 Jul 2006 02:36:14 +0000 http://www.copyblogger.com/the-cheater%e2%80%99s-guide-to-writing-great-headlines/#comment-2866 [...] contact « The Cheater’s Guide to Writing Great Headlines Jul. 132006 [...] [...] contact « The Cheater’s Guide to Writing Great Headlines Jul. 132006 [...]

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