Comments on: The Death of the Long Copy Sales Letter http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/ Online marketing that works Thu, 09 Feb 2012 18:07:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Use hyped long sales landing pages and prepare for the backlash! | Danielle MacInnis http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-969159 Use hyped long sales landing pages and prepare for the backlash! | Danielle MacInnis Sat, 16 Oct 2010 08:51:12 +0000 http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-969159 [...] Brian Clarke from copyblogger [...] [...] Brian Clarke from copyblogger [...]

]]> By: art http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-553969 art Thu, 11 Dec 2008 15:37:33 +0000 http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-553969 I see more and more video sales letters..seeing is believing.. Do you think long sales letters can apply to service businesses like photographers looking to take more photos or accountants looking to obtain more clients? I see more and more video sales letters..seeing is believing..

Do you think long sales letters can apply to service businesses like photographers looking to take more photos or accountants looking to obtain more clients?

]]> By: Length of Salespage Inversely Related To IQ : You Suck At Websites http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-472825 Length of Salespage Inversely Related To IQ : You Suck At Websites Wed, 06 Aug 2008 22:44:18 +0000 http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-472825 [...] does.  Brian Clark (who doesn’t suck at websites) over at Copyblogger recently announced the death of the long salesletter.  But I disagree.  As long as there are people who just can’t get enough multi-colored [...] [...] does.  Brian Clark (who doesn’t suck at websites) over at Copyblogger recently announced the death of the long salesletter.  But I disagree.  As long as there are people who just can’t get enough multi-colored [...]

]]> By: OIOPublisher: Keep 100% Of Your Blog Advertising Revenue http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-252758 OIOPublisher: Keep 100% Of Your Blog Advertising Revenue Wed, 09 Jan 2008 20:56:21 +0000 http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-252758 [...] of OIOPublisher. I really like the warm feel to it given by the autumn colours. In terms of acting like a sales page, I always think that it’s easier to sell a visitor your product if your information is short, [...] [...] of OIOPublisher. I really like the warm feel to it given by the autumn colours. In terms of acting like a sales page, I always think that it’s easier to sell a visitor your product if your information is short, [...]

]]> By: How to Settle the Long v. Short Web Copy Debate : Real Estate Marketing Blog http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-231359 How to Settle the Long v. Short Web Copy Debate : Real Estate Marketing Blog Thu, 20 Dec 2007 12:02:29 +0000 http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-231359 [...] Personally I find one long page of copy exhausting and intimidating. And I’m not alone, as copy blogger Brian Clark explains in his post The Death of the Long Copy Sales Letter. [...] [...] Personally I find one long page of copy exhausting and intimidating. And I’m not alone, as copy blogger Brian Clark explains in his post The Death of the Long Copy Sales Letter. [...]

]]> By: SEO Consultant - Shimon Sandler » Blog Archive » Strategy for Mobile Websites http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-67565 SEO Consultant - Shimon Sandler » Blog Archive » Strategy for Mobile Websites Thu, 21 Jun 2007 15:04:23 +0000 http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-67565 [...] a smaller screen, or detecting the useragent and serving a version of the site based on it. Most long pages of content are a nuisance on the Mobile Web. Instead, mobile design requires matching user needs [...] [...] a smaller screen, or detecting the useragent and serving a version of the site based on it. Most long pages of content are a nuisance on the Mobile Web. Instead, mobile design requires matching user needs [...]

]]> By: John Forde http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-50817 John Forde Tue, 08 May 2007 11:52:58 +0000 http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-50817 I'm with Jim Logan and others on the length of letters... and imagine Michel's case is more rich and complex than just a turnabout on whether long copy works, knowing Michel. As for Nigel (#30) asking where the data is to support the success of these long copy letters, at least in my own case, the only reason I don't post it is because it's not mine to post. It's the client's. But I assure you, it's a vast mistake to assume EVERY letter over a certain length automatically loses it's reader or is less effective at selling. And the comment "people's attention spans are too short today" (common to this discussion) under-estimates the complexity of the target customer. People will not give you time for dull things. People will not give you time for things irrelevant to their own interests. But they will give you all the time in the world and then some if they love what you're saying... or selling. Period. I've made sales with short stuff. I've made sales with long stuff. One thing I've never seen work, in 15 years of writing copy: Making a strong letter shorter with the hopes it would attract more willing -- but impatient -- readers. I’m with Jim Logan and others on the length of letters… and imagine Michel’s case is more rich and complex than just a turnabout on whether long copy works, knowing Michel.

As for Nigel (#30) asking where the data is to support the success of these long copy letters, at least in my own case, the only reason I don’t post it is because it’s not mine to post. It’s the client’s.

But I assure you, it’s a vast mistake to assume EVERY letter over a certain length automatically loses it’s reader or is less effective at selling. And the comment “people’s attention spans are too short today” (common to this discussion) under-estimates the complexity of the target customer.

People will not give you time for dull things. People will not give you time for things irrelevant to their own interests. But they will give you all the time in the world and then some if they love what you’re saying… or selling. Period.

I’ve made sales with short stuff. I’ve made sales with long stuff. One thing I’ve never seen work, in 15 years of writing copy: Making a strong letter shorter with the hopes it would attract more willing — but impatient — readers.

]]> By: Nigel http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-34390 Nigel Thu, 15 Mar 2007 17:36:46 +0000 http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-34390 Where's the data to support the 'success' of these long-copy letters? The only ones who say they work are the copywriters allegedly paid a fortune to draft them. I don't know anyone with the time or patience to sit through them. Also, in my experience, longer letters never actually offer more information, either - they just babble on with a load of predictable nonsense. I'm a copywriter, BTW. Where’s the data to support the ‘success’ of these long-copy letters? The only ones who say they work are the copywriters allegedly paid a fortune to draft them. I don’t know anyone with the time or patience to sit through them.

Also, in my experience, longer letters never actually offer more information, either – they just babble on with a load of predictable nonsense. I’m a copywriter, BTW.

]]> By: A Dose Full of Comment Spam, Long Copy Referrer Pages & SEO Tools - What Do YOU Think? | Search Engine Optimisation Ireland .:. Red Cardinal http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-29848 A Dose Full of Comment Spam, Long Copy Referrer Pages & SEO Tools - What Do YOU Think? | Search Engine Optimisation Ireland .:. Red Cardinal Mon, 26 Feb 2007 10:38:38 +0000 http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-29848 [...] I’ve stuck my neck out on this issue once or twice (hello Copyblogger). I sometimes wonder if perhaps long copy is a peculiar American technique that we just don’t fall for this side of the pond? (And if you’re interested Brian Clarke, a.k.a. Copyblogger, has written a post about the death of long copy.) [...] [...] I’ve stuck my neck out on this issue once or twice (hello Copyblogger). I sometimes wonder if perhaps long copy is a peculiar American technique that we just don’t fall for this side of the pond? (And if you’re interested Brian Clarke, a.k.a. Copyblogger, has written a post about the death of long copy.) [...]

]]> By: SEO Consultant - Shimon Sandler » Blog Archive » Flash Navigation? What’s up Bruce? http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-29036 SEO Consultant - Shimon Sandler » Blog Archive » Flash Navigation? What’s up Bruce? Thu, 22 Feb 2007 21:24:44 +0000 http://www.copyblogger.com/the-death-of-the-long-copy-sales-letter/#comment-29036 [...] One more piece of constructive criticism…. I noticed that many of the webpages are annoyingly long. The content is good. But, who has time to read a super long webpage like that. I might read all the content if those pages were cut into several smaller pages. His long webpage reminds me of the long sales page. Here Bruce violates another basic SEO principle. He can easily make 3 webpages ( or more) of many of those very long webpages. [...] [...] One more piece of constructive criticism…. I noticed that many of the webpages are annoyingly long. The content is good. But, who has time to read a super long webpage like that. I might read all the content if those pages were cut into several smaller pages. His long webpage reminds me of the long sales page. Here Bruce violates another basic SEO principle. He can easily make 3 webpages ( or more) of many of those very long webpages. [...]

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