This week on The Lede …
- 7 Lessons Apple Can Teach Us About Persuasive Content
- You Need to Master the Rules Before You Can Reinvent (or Break) Them
- Entreproducer Q&A No. 1: Your Content Marketing Questions Answered
- 10 Lessons Journalists Can Teach Content Marketers
- A Massive List of Common Misconceptions
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7 Lessons Apple Can Teach Us About Writing Persuasive Content
Ms. Duistermaat has distilled (what I consider to be) the occasional genius of Apple Inc.’s copywriting into a handful of useable tips. You may not have the cash reserves of the little company from Cupertino, but you can learn to write the kind of copy that converts, persuades, and helps to build a business.
You Need to Master the Rules Before You Can Reinvent (or Break) Them
“When you’re 16, you think you can take on the world. And sometimes you’re right.” Bono (as The Fly) uttered that statement almost 20 years ago. It’s true, but there’s a downside. Youth — whether in the sense of age or experience — often calls to cast off “the rules.” Sometimes, this sheer bravado can work in our favor, but more often, it’s a perfect recipe for failure. If you know nothing of the game you’re playing, how can you know anything of how to innovate within it?
Entreproducer Q&A No. 1: Your Content Marketing Questions Answered
Brian Clark and I asked the Entreproducer audience to give us their best questions, and they delivered. Check out our answers in this first of several Q&A epsiodes (and sign up for the email list to get the coming episodes).
10 Lessons Journalists Can Teach Content Marketers
For all the hits that “old school” journalism takes from bleeding-edge digital media types, I say it’s time to shut up, sit down, and learn a thing or two from our predecessors. Digital content is maturing quickly, but the basic journalistic practices of building credibility through fact-checking, research, follow up, and good writing should be returned to again and again. Whether you’re an individual blogger, or running a growing digital media empire, temper your pride from time to time and turn back to the basics of your craft.
A Massive List of Common Misconceptions
Think of this Wikipedia article as a glass of cold water for those staring into the desert of the blank screen. Get out of your own head for a moment, click that link, and see where it takes you … and your content.