Comments on: The Long and Short of Copywriting http://www.copyblogger.com/the-long-and-short-of-copywriting/ Copywriting and Content Marketing Strategies Fri, 19 Mar 2010 04:32:27 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Feed the Goats / The Long and Short of Copyrighting http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-703 Feed the Goats / The Long and Short of Copyrighting Tue, 11 Apr 2006 13:37:56 +0000 http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-703 [...] http://www.copyblogger.com/the-long-and-short-of-copywriting/ [...] [...] http://www.copyblogger.com/the-long-and-short-of-copywriting/ [...]

]]> By: Brian http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-679 Brian Sat, 08 Apr 2006 20:12:44 +0000 http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-679 Excellent point Terry, and another indication of just how important a headline can be. Many people literally make up their mind whether to buy at the headline and first 50 words. Excellent point Terry, and another indication of just how important a headline can be. Many people literally make up their mind whether to buy at the headline and first 50 words.

]]> By: Terry http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-678 Terry Sat, 08 Apr 2006 19:33:02 +0000 http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-678 I don't read long copy, but I do read books. However, if the book isn't giving me what I'm looking for, then I scan it and never buy from that author again. Usually when I do buy from an ad letter, I've already decided at the "hello" as Brian said. When you buy a new car, do you really want to hear all the blabber the salesman gives you? I don't. I probably already have a good idea of what I'm looking for before I even go to the car lot, and if I see what I want, then I buy it. It's more the smell inside a new car than the amazingly-special headlight lightbulb the salesman wants to tell me about. So, after all that long ad copy I just wrote, what gets my attention is if a product meets what I'm already looking for . . . and I want to know that in about the first five seconds or I'm gone. I don’t read long copy, but I do read books. However, if the book isn’t giving me what I’m looking for, then I scan it and never buy from that author again. Usually when I do buy from an ad letter, I’ve already decided at the “hello” as Brian said.

When you buy a new car, do you really want to hear all the blabber the salesman gives you? I don’t. I probably already have a good idea of what I’m looking for before I even go to the car lot, and if I see what I want, then I buy it. It’s more the smell inside a new car than the amazingly-special headlight lightbulb the salesman wants to tell me about.

So, after all that long ad copy I just wrote, what gets my attention is if a product meets what I’m already looking for . . . and I want to know that in about the first five seconds or I’m gone.

]]> By: Mike Sigers http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-646 Mike Sigers Wed, 05 Apr 2006 01:42:42 +0000 http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-646 Another great installment. I love this series. I like long copy. To quote several, it's never too long, just too boring. If you don't like long copy, how the hell do you read a book ? You don't ? Can you spell A..D..H..D ? If it's interesting, I'd read a 60 page sales letter. If it's boring, 1 page is too long. There's no hard fast rules, except one - There's no hard or fast rules, in regards to copy. Another great installment. I love this series.

I like long copy. To quote several, it’s never too long, just too boring.

If you don’t like long copy, how the hell do you read a book ?

You don’t ? Can you spell A..D..H..D ?

If it’s interesting, I’d read a 60 page sales letter. If it’s boring, 1 page is too long.

There’s no hard fast rules, except one – There’s no hard or fast rules, in regards to copy.

]]> By: chartreuse http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-645 chartreuse Wed, 05 Apr 2006 00:32:28 +0000 http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-645 I heard that long is the new short... :) I heard that long is the new short… :)

]]> By: Brian http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-643 Brian Tue, 04 Apr 2006 15:33:33 +0000 http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-643 Tammy, I hear you. I call those "Jerry McGuire letters"... they go on and on when they "had me at hello." :) This actually reinforces the point. It's not long or short, it's what works. And the only way to know that is to test. However, many online marketers simply hear over and over that "long copy sells better," so that's what they use. Usually, it's better to error on the side of more information than less, but you also need to know when to stop. Also, you've keyed in on what I love about blogs. The "small doses" over time are so much better for everyone! Tammy, I hear you. I call those “Jerry McGuire letters”… they go on and on when they “had me at hello.” :)

This actually reinforces the point. It’s not long or short, it’s what works. And the only way to know that is to test.

However, many online marketers simply hear over and over that “long copy sells better,” so that’s what they use.

Usually, it’s better to error on the side of more information than less, but you also need to know when to stop.

Also, you’ve keyed in on what I love about blogs. The “small doses” over time are so much better for everyone!

]]> By: Tammy Vitale http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-634 Tammy Vitale Tue, 04 Apr 2006 11:22:43 +0000 http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-634 Re long copy - I find it very annoying. Especially if there are no built in "click here"s to take me away from my misery after I have decided to buy. Yes, I went ahead and bought anyway, but was in a much better mood before I had to scroll though a small book there to convince me when I was already convinced (I'm not naming the site). It seems to me that blog sales sites don't really need long copy because we the readers are repeat customers and can get the need in small doses that build to the buy. But I never read direct mail pitches either, so maybe I'm unusual. Re long copy – I find it very annoying. Especially if there are no built in “click here”s to take me away from my misery after I have decided to buy. Yes, I went ahead and bought anyway, but was in a much better mood before I had to scroll though a small book there to convince me when I was already convinced (I’m not naming the site). It seems to me that blog sales sites don’t really need long copy because we the readers are repeat customers and can get the need in small doses that build to the buy. But I never read direct mail pitches either, so maybe I’m unusual.

]]> By: Brian http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-620 Brian Mon, 03 Apr 2006 17:41:37 +0000 http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-620 Yep. Might I suggest: "Cheap sex here, buy one, get one free" 8 magic words. :) Yep. Might I suggest:

“Cheap sex here, buy one, get one free”

8 magic words. :)

]]> By: Liz Strauss http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-619 Liz Strauss Mon, 03 Apr 2006 17:23:38 +0000 http://www.copyblogger.com/the-long-and-short-of-copywriting/#comment-619 Let's see. Sex here. Buy now. That leaves me 4 words to play with right? Let’s see.

Sex here. Buy now.

That leaves me 4 words to play with right?

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