Comments on: The New Media Model for Creating Lifelong Customers http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/ Copywriting and Content Marketing Strategies Thu, 18 Mar 2010 17:29:31 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: How to Simplify Persuasion With Marketing Ju-Jitsu | Copyblogger http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-472668 How to Simplify Persuasion With Marketing Ju-Jitsu | Copyblogger Wed, 06 Aug 2008 20:06:03 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-472668 [...] relationship that allows you to bond with your prospects over [...] [...] relationship that allows you to bond with your prospects over [...]

]]> By: Simon Townley http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-403621 Simon Townley Thu, 29 May 2008 09:18:18 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-403621 Bob, I do buy my dog food online. And my batteries. But then again, I live a long way from the shops and hate leaving the house. Bob, I do buy my dog food online. And my batteries. But then again, I live a long way from the shops and hate leaving the house.

]]> By: Dan Barnes http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-399639 Dan Barnes Sat, 24 May 2008 19:17:14 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-399639 Your description of the greased chute is almost exactly the communications model most admissions offices use to recruit students. I've argued against it for years. Even as the Director of Communications in an admissions office in upstate New York, I still fight against people who believe we can control students' decisions. I'll be presenting an alternative recruitment model at some upcoming admissions conferences. Hopefully, it will catch on. If you don't mind, I'd like to use the greased chute metaphor. Thanks for all your good work. Your description of the greased chute is almost exactly the communications model most admissions offices use to recruit students.

I’ve argued against it for years. Even as the Director of Communications in an admissions office in upstate New York, I still fight against people who believe we can control students’ decisions.

I’ll be presenting an alternative recruitment model at some upcoming admissions conferences. Hopefully, it will catch on. If you don’t mind, I’d like to use the greased chute metaphor.

Thanks for all your good work.

]]> By: Trash Your Communication Plan Enrollment Services http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-399635 Trash Your Communication Plan Enrollment Services Sat, 24 May 2008 19:06:13 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-399635 [...] when the truth hit me, I groaned out loud. Like a pig sliding down a chute to the slaughter, I had forgotten one of the central tenets of the Box Model: students control communication, not [...] [...] when the truth hit me, I groaned out loud. Like a pig sliding down a chute to the slaughter, I had forgotten one of the central tenets of the Box Model: students control communication, not [...]

]]> By: Are You Talkin’ to My Generation? | Copyblogger http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-379018 Are You Talkin’ to My Generation? | Copyblogger Fri, 02 May 2008 14:18:25 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-379018 [...] are some good ways to get a head start: Engage in two-way conversational marketing. Tweak your tagline and make it benefit-rich and catchy. Test for the right words that resonate [...] [...] are some good ways to get a head start: Engage in two-way conversational marketing. Tweak your tagline and make it benefit-rich and catchy. Test for the right words that resonate [...]

]]> By: WebSite Design Orange County http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-375093 WebSite Design Orange County Mon, 28 Apr 2008 13:44:03 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-375093 I think Sominex just posted a banner ad on the inside of my eyelids! I think Sominex just posted a banner ad on the inside of my eyelids!

]]> By: David Marx http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372885 David Marx Sat, 26 Apr 2008 18:44:16 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372885 Point well taken. We need to move away from the hard sell, to making people ask for our services, because they percieve us as experts in our fields. Point well taken. We need to move away from the hard sell, to making people ask for our services, because they percieve us as experts in our fields.

]]> By: Jeffry Houser http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372795 Jeffry Houser Sat, 26 Apr 2008 17:39:50 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372795 One thing I felt compelled to add here... I do a lot of programming type of work work Adobe technologies (as does the company I own) . Adobe has consistently impressed me with their attempts to connect to their customers. It is not uncommon to see Adobe employees to post on [non-official] product related forums. I have a bunch of Adobe employees on my twitter list. I'm not trying to claim that software development is the same as car manufacturers, but I do believe that big companies are capable of connecting w/ consumers. [Disclaimer: My company is an Adobe Solutions Partner; and I personally am an Adobe Community Expert] One thing I felt compelled to add here…

I do a lot of programming type of work work Adobe technologies (as does the company I own) . Adobe has consistently impressed me with their attempts to connect to their customers. It is not uncommon to see Adobe employees to post on [non-official] product related forums. I have a bunch of Adobe employees on my twitter list.

I’m not trying to claim that software development is the same as car manufacturers, but I do believe that big companies are capable of connecting w/ consumers.

[Disclaimer: My company is an Adobe Solutions Partner; and I personally am an Adobe Community Expert]

]]> By: bob hoffman http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372697 bob hoffman Sat, 26 Apr 2008 16:22:20 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372697 Brian, I finally agree with you 100%. As a lifelong entrepreneur I, too, have seen just about enough of big corporations and their pathetic attempts to "connect" with consumers. Whether this is the result of the wrong people doing the work, or the natural limitations of the medium, let's leave for another day. Brian,

I finally agree with you 100%.

As a lifelong entrepreneur I, too, have seen just about enough of big corporations and their pathetic attempts to “connect” with consumers.

Whether this is the result of the wrong people doing the work, or the natural limitations of the medium, let’s leave for another day.

]]> By: James Chartrand - Men with Pens http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372658 James Chartrand - Men with Pens Sat, 26 Apr 2008 15:54:00 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372658 @ Brian - Get out of my head, dude. That was surreal. @ Brian – Get out of my head, dude. That was surreal.

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