Comments on: The New Media Model for Creating Lifelong Customers http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/ Online marketing that works Thu, 09 Feb 2012 18:07:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Definitive Guide to Awesome Web Content | IT Service Corporation Web Solutions http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-971537 The Definitive Guide to Awesome Web Content | IT Service Corporation Web Solutions Fri, 29 Oct 2010 21:38:04 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-971537 [...] Conversation is the fuel of the web; and with hundreds of millions of us online, that’s the potential for a big conversation. The problem we face, both as SEOs and marketers in general is initiating that conversation.   [...] [...] Conversation is the fuel of the web; and with hundreds of millions of us online, that’s the potential for a big conversation. The problem we face, both as SEOs and marketers in general is initiating that conversation.   [...]

]]> By: Brett http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-905748 Brett Mon, 10 May 2010 04:22:15 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-905748 I barely watch TV and I'm learning to avoid invasive personalities as well as invasive advertising. The best fulfillment I get is not online however, it's at home with my kids being a father. Hopefully I can offer them the choice of opting-in to this media landscape, or opting-out when they feel the need. I barely watch TV and I’m learning to avoid invasive personalities as well as invasive advertising. The best fulfillment I get is not online however, it’s at home with my kids being a father. Hopefully I can offer them the choice of opting-in to this media landscape, or opting-out when they feel the need.

]]> By: How to Simplify Persuasion With Marketing Ju-Jitsu | Copyblogger http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-472668 How to Simplify Persuasion With Marketing Ju-Jitsu | Copyblogger Wed, 06 Aug 2008 20:06:03 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-472668 [...] relationship that allows you to bond with your prospects over [...] [...] relationship that allows you to bond with your prospects over [...]

]]> By: Simon Townley http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-403621 Simon Townley Thu, 29 May 2008 09:18:18 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-403621 Bob, I do buy my dog food online. And my batteries. But then again, I live a long way from the shops and hate leaving the house. Bob, I do buy my dog food online. And my batteries. But then again, I live a long way from the shops and hate leaving the house.

]]> By: Dan Barnes http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-399639 Dan Barnes Sat, 24 May 2008 19:17:14 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-399639 Your description of the greased chute is almost exactly the communications model most admissions offices use to recruit students. I've argued against it for years. Even as the Director of Communications in an admissions office in upstate New York, I still fight against people who believe we can control students' decisions. I'll be presenting an alternative recruitment model at some upcoming admissions conferences. Hopefully, it will catch on. If you don't mind, I'd like to use the greased chute metaphor. Thanks for all your good work. Your description of the greased chute is almost exactly the communications model most admissions offices use to recruit students.

I’ve argued against it for years. Even as the Director of Communications in an admissions office in upstate New York, I still fight against people who believe we can control students’ decisions.

I’ll be presenting an alternative recruitment model at some upcoming admissions conferences. Hopefully, it will catch on. If you don’t mind, I’d like to use the greased chute metaphor.

Thanks for all your good work.

]]> By: Trash Your Communication Plan Enrollment Services http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-399635 Trash Your Communication Plan Enrollment Services Sat, 24 May 2008 19:06:13 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-399635 [...] when the truth hit me, I groaned out loud. Like a pig sliding down a chute to the slaughter, I had forgotten one of the central tenets of the Box Model: students control communication, not [...] [...] when the truth hit me, I groaned out loud. Like a pig sliding down a chute to the slaughter, I had forgotten one of the central tenets of the Box Model: students control communication, not [...]

]]> By: Are You Talkin’ to My Generation? | Copyblogger http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-379018 Are You Talkin’ to My Generation? | Copyblogger Fri, 02 May 2008 14:18:25 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-379018 [...] are some good ways to get a head start: Engage in two-way conversational marketing. Tweak your tagline and make it benefit-rich and catchy. Test for the right words that resonate [...] [...] are some good ways to get a head start: Engage in two-way conversational marketing. Tweak your tagline and make it benefit-rich and catchy. Test for the right words that resonate [...]

]]> By: WebSite Design Orange County http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-375093 WebSite Design Orange County Mon, 28 Apr 2008 13:44:03 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-375093 I think Sominex just posted a banner ad on the inside of my eyelids! I think Sominex just posted a banner ad on the inside of my eyelids!

]]> By: David Marx http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372885 David Marx Sat, 26 Apr 2008 18:44:16 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372885 Point well taken. We need to move away from the hard sell, to making people ask for our services, because they percieve us as experts in our fields. Point well taken. We need to move away from the hard sell, to making people ask for our services, because they percieve us as experts in our fields.

]]> By: Jeffry Houser http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372795 Jeffry Houser Sat, 26 Apr 2008 17:39:50 +0000 http://www.copyblogger.com/the-new-media-model-for-creating-lifelong-customers/#comment-372795 One thing I felt compelled to add here... I do a lot of programming type of work work Adobe technologies (as does the company I own) . Adobe has consistently impressed me with their attempts to connect to their customers. It is not uncommon to see Adobe employees to post on [non-official] product related forums. I have a bunch of Adobe employees on my twitter list. I'm not trying to claim that software development is the same as car manufacturers, but I do believe that big companies are capable of connecting w/ consumers. [Disclaimer: My company is an Adobe Solutions Partner; and I personally am an Adobe Community Expert] One thing I felt compelled to add here…

I do a lot of programming type of work work Adobe technologies (as does the company I own) . Adobe has consistently impressed me with their attempts to connect to their customers. It is not uncommon to see Adobe employees to post on [non-official] product related forums. I have a bunch of Adobe employees on my twitter list.

I’m not trying to claim that software development is the same as car manufacturers, but I do believe that big companies are capable of connecting w/ consumers.

[Disclaimer: My company is an Adobe Solutions Partner; and I personally am an Adobe Community Expert]

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