Comments on: The Two Magic Words That Guarantee Limitless Copywriting Success http://www.copyblogger.com/the-offer/ Online marketing that works Thu, 09 Feb 2012 05:16:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: AstroGremlin http://www.copyblogger.com/the-offer/#comment-1041841 AstroGremlin Sun, 02 Oct 2011 07:38:53 +0000 http://www.copyblogger.com/the-offer/#comment-1041841 The offer is always weighed in the context of the awareness of the customer. A terrific package of travel bargains may be irresistible to someone who travels a great deal. Convincing customers who may only dream about travel is where the advanced copy comes into play. You could be traveling, and now you can! If I'm buying something anyway, and I've shopped around, sure I'm not stupid: I know a great deal. But what if I'm an Eskimo who hasn't thought through the implications of global warming? Now the copy is selling ice to a a wider audience. The offer is a great price on ice. But copy is also about creating an interest, a desire, a realization of an unfulfilled need for ice. That raised awareness makes a great offer look great to more people. Price point is a very important marketing consideration. But lots of people decide they need things and worry about the price later! The offer is always weighed in the context of the awareness of the customer. A terrific package of travel bargains may be irresistible to someone who travels a great deal. Convincing customers who may only dream about travel is where the advanced copy comes into play. You could be traveling, and now you can! If I’m buying something anyway, and I’ve shopped around, sure I’m not stupid: I know a great deal. But what if I’m an Eskimo who hasn’t thought through the implications of global warming? Now the copy is selling ice to a a wider audience. The offer is a great price on ice. But copy is also about creating an interest, a desire, a realization of an unfulfilled need for ice. That raised awareness makes a great offer look great to more people. Price point is a very important marketing consideration. But lots of people decide they need things and worry about the price later!

]]> By: Fernando http://www.copyblogger.com/the-offer/#comment-1040160 Fernando Mon, 26 Sep 2011 03:58:28 +0000 http://www.copyblogger.com/the-offer/#comment-1040160 Ok I'm curious about one thing: is "The Offer" similar to your differentiator? Or is your remarkable difference really the tribe you target and how you target them? Or is one an extension of the other? Ok I’m curious about one thing: is “The Offer” similar to your differentiator? Or is your remarkable difference really the tribe you target and how you target them? Or is one an extension of the other?

]]> By: Norman Minnick http://www.copyblogger.com/the-offer/#comment-992779 Norman Minnick Mon, 03 Jan 2011 22:44:34 +0000 http://www.copyblogger.com/the-offer/#comment-992779 The offer is not quite complete. I have a restaurant client who offers Kids Eat Free Monday and Tuesday. But if the food is not good, who cares? Domino's delivers in 30 minutes or less. But if the pizza is so-so, what difference does the offer make? Thoughts? The offer is not quite complete. I have a restaurant client who offers Kids Eat Free Monday and Tuesday. But if the food is not good, who cares?

Domino’s delivers in 30 minutes or less. But if the pizza is so-so, what difference does the offer make?

Thoughts?

]]> By: A List Of Internet Copywriting Resources... | Todd Royer - Online Marketing http://www.copyblogger.com/the-offer/#comment-961272 A List Of Internet Copywriting Resources... | Todd Royer - Online Marketing Fri, 27 Aug 2010 17:55:20 +0000 http://www.copyblogger.com/the-offer/#comment-961272 [...] The Two Words That Guarantee Limitless Copywriting Success [...] [...] The Two Words That Guarantee Limitless Copywriting Success [...]

]]> By: PopCultureMaiden http://www.copyblogger.com/the-offer/#comment-901068 PopCultureMaiden Tue, 04 May 2010 22:24:38 +0000 http://www.copyblogger.com/the-offer/#comment-901068 Hey there! Just wanted to say that this is one well written article! Thanks for posting this. I was looking for a site that has this kind of info and I'm glad I stumbled upon this one. Gotta love the affiliate marketing business :D Keep up the great articles. Hey there! Just wanted to say that this is one well written article! Thanks for posting this. I was looking for a site that has this kind of info and I’m glad I stumbled upon this one. Gotta love the affiliate marketing business :D Keep up the great articles.

]]> By: Web Success Divas Savvy Saturday Online Marketing Links | Maria Reyes-McDavis http://www.copyblogger.com/the-offer/#comment-571469 Web Success Divas Savvy Saturday Online Marketing Links | Maria Reyes-McDavis Fri, 16 Jan 2009 08:41:33 +0000 http://www.copyblogger.com/the-offer/#comment-571469 [...] Copyblogger gives us a gentle reminder… It’s all about the offer! A great post for bloggers, online copywriters, and those looking to generate revenue online! Two Magic Words that Guarantee Copywriting Success… [...] [...] Copyblogger gives us a gentle reminder… It’s all about the offer! A great post for bloggers, online copywriters, and those looking to generate revenue online! Two Magic Words that Guarantee Copywriting Success… [...]

]]> By: Web Success Divas Savvy Saturday Online Marketing Links http://www.copyblogger.com/the-offer/#comment-485214 Web Success Divas Savvy Saturday Online Marketing Links Mon, 18 Aug 2008 22:01:34 +0000 http://www.copyblogger.com/the-offer/#comment-485214 [...] Copyblogger gives us a gentle reminder… It’s all about the offer! A great post for bloggers, online copywriters, and those looking to generate revenue online! Two Magic Words that Guarantee Copywriting Success… [...] [...] Copyblogger gives us a gentle reminder… It’s all about the offer! A great post for bloggers, online copywriters, and those looking to generate revenue online! Two Magic Words that Guarantee Copywriting Success… [...]

]]> By: Dey http://www.copyblogger.com/the-offer/#comment-369866 Dey Thu, 24 Apr 2008 15:52:52 +0000 http://www.copyblogger.com/the-offer/#comment-369866 The offer alone is not enough? What about this: "Paris US$220" Will that sell in a landing page? In a panflet? Curious... The offer alone is not enough?
What about this:

“Paris US$220″

Will that sell in a landing page? In a panflet?
Curious…

]]> By: zowoco http://www.copyblogger.com/the-offer/#comment-366393 zowoco Tue, 22 Apr 2008 01:24:21 +0000 http://www.copyblogger.com/the-offer/#comment-366393 Yes, it's true every time: if your offer sucks, your sales pitch will bomb, no matter what you invest in it! And conversely, a great offer will pull the sales, even with an average sales presentation. Offer a solution to your prospects and ensure it is presented in up-to-the-minute graphics for credibility. Yes, it’s true every time: if your offer sucks, your sales pitch will bomb, no matter what you invest in it!

And conversely, a great offer will pull the sales, even with an average sales presentation.

Offer a solution to your prospects and ensure it is presented in up-to-the-minute graphics for credibility.

]]> By: Brian Clark http://www.copyblogger.com/the-offer/#comment-364828 Brian Clark Mon, 21 Apr 2008 03:14:53 +0000 http://www.copyblogger.com/the-offer/#comment-364828 Julien, Apple is killing traditional music distribution with one offer (99 cent songs) to cash in on another killer offer (aesthetic design that makes your media mobile in a way that also makes you appear cooler). Apple understands an irresistible offer... so well, in fact, that you don't recognize it. That's genius, but a lot harder to pull off than the strategies Joyner recommends. Julien, Apple is killing traditional music distribution with one offer (99 cent songs) to cash in on another killer offer (aesthetic design that makes your media mobile in a way that also makes you appear cooler).

Apple understands an irresistible offer… so well, in fact, that you don’t recognize it. That’s genius, but a lot harder to pull off than the strategies Joyner recommends.

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