Comments on: The Two Magic Words That Guarantee Limitless Copywriting Success http://www.copyblogger.com/the-offer/ Copywriting and Content Marketing Strategies Thu, 18 Mar 2010 00:53:24 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Web Success Divas Savvy Saturday Online Marketing Links | Maria Reyes-McDavis http://www.copyblogger.com/the-offer/#comment-571469 Web Success Divas Savvy Saturday Online Marketing Links | Maria Reyes-McDavis Fri, 16 Jan 2009 08:41:33 +0000 http://www.copyblogger.com/the-offer/#comment-571469 [...] Copyblogger gives us a gentle reminder… It’s all about the offer! A great post for bloggers, online copywriters, and those looking to generate revenue online! Two Magic Words that Guarantee Copywriting Success… [...] [...] Copyblogger gives us a gentle reminder… It’s all about the offer! A great post for bloggers, online copywriters, and those looking to generate revenue online! Two Magic Words that Guarantee Copywriting Success… [...]

]]> By: Web Success Divas Savvy Saturday Online Marketing Links http://www.copyblogger.com/the-offer/#comment-485214 Web Success Divas Savvy Saturday Online Marketing Links Mon, 18 Aug 2008 22:01:34 +0000 http://www.copyblogger.com/the-offer/#comment-485214 [...] Copyblogger gives us a gentle reminder… It’s all about the offer! A great post for bloggers, online copywriters, and those looking to generate revenue online! Two Magic Words that Guarantee Copywriting Success… [...] [...] Copyblogger gives us a gentle reminder… It’s all about the offer! A great post for bloggers, online copywriters, and those looking to generate revenue online! Two Magic Words that Guarantee Copywriting Success… [...]

]]> By: Dey http://www.copyblogger.com/the-offer/#comment-369866 Dey Thu, 24 Apr 2008 15:52:52 +0000 http://www.copyblogger.com/the-offer/#comment-369866 The offer alone is not enough? What about this: "Paris US$220" Will that sell in a landing page? In a panflet? Curious... The offer alone is not enough?
What about this:

“Paris US$220″

Will that sell in a landing page? In a panflet?
Curious…

]]> By: zowoco http://www.copyblogger.com/the-offer/#comment-366393 zowoco Tue, 22 Apr 2008 01:24:21 +0000 http://www.copyblogger.com/the-offer/#comment-366393 Yes, it's true every time: if your offer sucks, your sales pitch will bomb, no matter what you invest in it! And conversely, a great offer will pull the sales, even with an average sales presentation. Offer a solution to your prospects and ensure it is presented in up-to-the-minute graphics for credibility. Yes, it’s true every time: if your offer sucks, your sales pitch will bomb, no matter what you invest in it!

And conversely, a great offer will pull the sales, even with an average sales presentation.

Offer a solution to your prospects and ensure it is presented in up-to-the-minute graphics for credibility.

]]> By: Brian Clark http://www.copyblogger.com/the-offer/#comment-364828 Brian Clark Mon, 21 Apr 2008 03:14:53 +0000 http://www.copyblogger.com/the-offer/#comment-364828 Julien, Apple is killing traditional music distribution with one offer (99 cent songs) to cash in on another killer offer (aesthetic design that makes your media mobile in a way that also makes you appear cooler). Apple understands an irresistible offer... so well, in fact, that you don't recognize it. That's genius, but a lot harder to pull off than the strategies Joyner recommends. Julien, Apple is killing traditional music distribution with one offer (99 cent songs) to cash in on another killer offer (aesthetic design that makes your media mobile in a way that also makes you appear cooler).

Apple understands an irresistible offer… so well, in fact, that you don’t recognize it. That’s genius, but a lot harder to pull off than the strategies Joyner recommends.

]]> By: Mark Joyner http://www.copyblogger.com/the-offer/#comment-364650 Mark Joyner Sun, 20 Apr 2008 22:18:52 +0000 http://www.copyblogger.com/the-offer/#comment-364650 Robert - you nailed it. Big Question #4 is a huge factor in iPod ownership now. There are so many intangibles built into owning one ... Robert – you nailed it. Big Question #4 is a huge factor in iPod ownership now. There are so many intangibles built into owning one …

]]> By: Robert Hutchinson http://www.copyblogger.com/the-offer/#comment-364595 Robert Hutchinson Sun, 20 Apr 2008 21:31:18 +0000 http://www.copyblogger.com/the-offer/#comment-364595 Julian, and not only that: You're assuming that Apple's "offer" vis a via the iPod is merely the unit itself. But au contraire. The real "offer" of the iPod extends to iTunes and the entire music revolution that Apple successfully engineered. And believe me, that offer is quite irresistible and is precisely why Apple has had such great success: "No longer do you have to pay $20 for a CD just to get the single song or two you want. You can buy ONLY the songs you want... for 99 cents each... and you can create instantly customizable song sets you can easily share with your friends, transport anywhere and tuck into a coat pocket." Tens of millions have responded to this offer precisely because it met an overwhelming desire. Julian, and not only that: You’re assuming that Apple’s “offer” vis a via the iPod is merely the unit itself. But au contraire.

The real “offer” of the iPod extends to iTunes and the entire music revolution that Apple successfully engineered.

And believe me, that offer is quite irresistible and is precisely why Apple has had such great success: “No longer do you have to pay $20 for a CD just to get the single song or two you want. You can buy ONLY the songs you want… for 99 cents each… and you can create instantly customizable song sets you can easily share with your friends, transport anywhere and tuck into a coat pocket.” Tens of millions have responded to this offer precisely because it met an overwhelming desire.

]]> By: Mark Joyner http://www.copyblogger.com/the-offer/#comment-364583 Mark Joyner Sun, 20 Apr 2008 21:23:33 +0000 http://www.copyblogger.com/the-offer/#comment-364583 Julian, lower-price is not a dictate of TIO at all. Cost (which isn't just price, by the way), is only one of the "Big Four Questions" that should be answered by your TIO. Julian, lower-price is not a dictate of TIO at all. Cost (which isn’t just price, by the way), is only one of the “Big Four Questions” that should be answered by your TIO.

]]> By: Julian http://www.copyblogger.com/the-offer/#comment-364575 Julian Sun, 20 Apr 2008 21:15:43 +0000 http://www.copyblogger.com/the-offer/#comment-364575 Apple wouldn't be where it is today with the iPod if they just followed your advice of having a “you’d have to be crazy not to accept it” offer. Could turn out suicidal going down the cheaper, cheaper, cheaper road. Apple wouldn’t be where it is today with the iPod if they just followed your advice of having a “you’d have to be crazy not to accept it” offer. Could turn out suicidal going down the cheaper, cheaper, cheaper road.

]]> By: owen http://www.copyblogger.com/the-offer/#comment-363797 owen Sun, 20 Apr 2008 09:12:52 +0000 http://www.copyblogger.com/the-offer/#comment-363797 Auckland? Are you serious? My hometown, home to some of the dullest, dour, poe-faced people on the face of the planet. What makes it the ideal place for a copywriter? (I live here by the way so Im allowed to slag it off - Im also trying to kick out into the writing game - dominated at the moment by 24 year old girls with "communications" degrees.) Auckland? Are you serious? My hometown, home to some of the dullest, dour, poe-faced people on the face of the planet. What makes it the ideal place for a copywriter? (I live here by the way so Im allowed to slag it off – Im also trying to kick out into the writing game – dominated at the moment by 24 year old girls with “communications” degrees.)

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