What could you possibly learn about killer online content from an old 70’s punk band consisting of three chords, four pinheads, and excessive Prince Valiant hair? The answer is: a whole bunch!
“Hey, Ho… let’s Go!” and “Gabba Gabba Hey!” are just two of the iconic chants the Ramones made famous when they exploded onto the scene in 1974.
During an era where rock n’ roll was under the heavy influence of psychedelic drugs, self-obsessed eccentricity, and ten-minute instrumental solos, the Ramones blew the music industry to bits with minimalistic, razor-sharp chainsaw riffs that changed rock n’ roll forever.
Joey, Johnny, Dee Dee and Tommy Ramone grew up with classic rock, and none of them understood why all of a sudden you needed a degree from Juilliard to start a rock band.
The Ramones had a completely different approach to music – eliminate the unnecessary and focus on the substance.
Every song had to captivate the listener in a nanosecond, and every chorus had to be catchy and simple enough that the audience couldn’t resist singing along – even if they’d never heard the song before.
Throughout their 22-year career, the Ramones never lost focus on their fans, and every time they went on stage giving the audience an awesome experience was the priority.
See what I’m getting at?
The Ramones’ approach to writing music is perfectly applicable to online content and copy. Using their approach, you’ll have the perfect guide for getting down the basics of creating killer content every time:
- Eliminate the unnecessary and focus on the substance – the heart and soul of the message you want to convey.
- Write content that’ll captivate your audience in a nanosecond. Make every headline catchy and simple enough that your readers can’t help but read on.
- Never lose focus on your audience! Giving your audience an awesome experience is your main priority.
- Blow self-obsessed smug corporate communication to bits with razor-sharp relevant content.
That’s it. Quick and to the point… just like a Ramones’ tune. You’ve got the basics, now do like the Ramones and leave your mark on history.
About the Author: Michael Aagaard is something so rare as a serious Danish online copywriter. In fact, he has just launched the very first Danish blog dedicated to the fine art of online copywriting.