Comments on: The Return of Tutorial Marketing? http://www.copyblogger.com/the-return-of-tutorial-marketing/ Copywriting and Content Marketing Strategies Fri, 19 Mar 2010 05:22:18 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Why eCommerce is a Lot Like ICanHasCheezburger | Get Elastic http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-436711 Why eCommerce is a Lot Like ICanHasCheezburger | Get Elastic Thu, 03 Jul 2008 17:51:59 +0000 http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-436711 [...] Copyblogger: The Return of Tutorial Marketing? [...] [...] Copyblogger: The Return of Tutorial Marketing? [...]

]]> By: Oritseyemi Madamedon http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-381930 Oritseyemi Madamedon Tue, 06 May 2008 05:06:21 +0000 http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-381930 Whatever name you guys call it, I think this new concept rocks! After reading Michel Fortin’s ebook and listening to your teachings on"Delivering Your Message Payload With Multimedia Storytelling" I think my site(www.hopeavenue.com) will look much better once I start applying all those principles. If I am not mistaken, I think I read a piece about it from david meerman scott also many months ago. I am just priviledged to be at the forefront of this new concept anyway. Hey, check out www.successchef.com also. (No affiliation) Thank you Whatever name you guys call it, I think this new concept rocks!
After reading Michel Fortin’s ebook and listening to your teachings on”Delivering Your Message Payload With Multimedia Storytelling” I think my site(www.hopeavenue.com) will look much better once I start applying all those principles.
If I am not mistaken, I think I read a piece about it from david meerman scott also many months ago.
I am just priviledged to be at the forefront of this new concept anyway.
Hey, check out http://www.successchef.com also. (No affiliation)
Thank you

]]> By: andy009g http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-339835 andy009g Thu, 03 Apr 2008 12:21:09 +0000 http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-339835 There are also a few websites where you can share educational videos, those websites could help a lot, I have seen the Yobler.com and videojug web sites and all I could say is wow, communities that tend to market their products using educational materials There are also a few websites where you can share educational videos, those websites could help a lot, I have seen the Yobler.com and videojug web sites and all I could say is wow, communities that tend to market their products using educational materials

]]> By: Virtual Hosting Blog » The Premium Content Toolbox: 100+ Guides, Tips and Resources to Make Money Off Of Paid Memberships http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-230177 Virtual Hosting Blog » The Premium Content Toolbox: 100+ Guides, Tips and Resources to Make Money Off Of Paid Memberships Wed, 19 Dec 2007 03:07:00 +0000 http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-230177 [...] The Return of Tutorial Marketing?: Learn why offering tutorials as a subscription can help you market yourself. [...] [...] The Return of Tutorial Marketing?: Learn why offering tutorials as a subscription can help you market yourself. [...]

]]> By: shaners http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-22950 shaners Sun, 28 Jan 2007 14:16:28 +0000 http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-22950 E-gads, theres another shane out there. SPOOKY. My take on TUT-marketing is this. All of our decisions have already been made for us. Think about it... Why do you dink 1% milk as opposed partly skimmed. BECAUSE SOMEONE TOLD YOU TO. Why do you wear that nice red sweater. Because some couture house decided that red was in and did a big show that many retailers boought into , which then filtered down to your local retailer and You bought that red sweater. All decisions you think you are making have already been made for you. So the purpose of tut-marketing is in fact telling people what to do. Getting them to make a deicision they think is their own. Sick huh. But thats the way of marketing. Telling people what to do , how to do it and when to do it. E-gads, theres another shane out there. SPOOKY. My take on TUT-marketing is this. All of our decisions have already been made for us. Think about it… Why do you dink 1% milk as opposed partly skimmed. BECAUSE SOMEONE TOLD YOU TO. Why do you wear that nice red sweater. Because some couture house decided that red was in and did a big show that many retailers boought into , which then filtered down to your local retailer and You bought that red sweater.
All decisions you think you are making have already been made for you. So the purpose of tut-marketing is in fact telling people what to do. Getting them to make a deicision they think is their own. Sick huh. But thats the way of marketing. Telling people what to do , how to do it and when to do it.

]]> By: Andrew Cavanagh http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-21140 Andrew Cavanagh Sat, 20 Jan 2007 15:19:13 +0000 http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-21140 "Education based marketing" is a similar term that's been in use for many years. I think one marketing idea that many copywriters overlook is offering a series of sales letters or reports for a product or service - each focusing on one major product benefit. If they're written in report or white paper style all the better. And if some are audio, some are video better still. Once you have your prospects email address you can market to him over and over. It seems more than a little crazy to rely on just one long sales letter to make a sale when you can send your prospect to a series of shorter, sharper sales letters each focused differently using different multi media presentations. Kindest regards, Andrew Cavanagh “Education based marketing” is a similar term that’s been in use for many years.

I think one marketing idea that many copywriters overlook is offering a series of sales letters or reports for a product or service – each focusing on one major product benefit.

If they’re written in report or white paper style all the better.

And if some are audio, some are video better still.

Once you have your prospects email address you can market to him over and over.

It seems more than a little crazy to rely on just one long sales letter to make a sale when you can send your prospect to a series of shorter, sharper sales letters each focused differently using different multi media presentations.

Kindest regards,
Andrew Cavanagh

]]> By: Aaron Bobrink http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-19988 Aaron Bobrink Tue, 16 Jan 2007 17:58:11 +0000 http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-19988 I think the term "tutorial marketing" works great here. Teaching something in order to sell it is a model which works very well. It lends credibility to the teacher as well as demonstrating benefits of a product or service. Great post Brian! I think the term “tutorial marketing” works great here. Teaching something in order to sell it is a model which works very well. It lends credibility to the teacher as well as demonstrating benefits of a product or service.

Great post Brian!

]]> By: Sandro Groganz » Blog Archive » Video White Papers http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-19297 Sandro Groganz » Blog Archive » Video White Papers Sat, 13 Jan 2007 23:15:25 +0000 http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-19297 [...] Via Copyblogger, I found this entry about educational marketing with so called video white papers: A few years ago, I began taking the concepts used in developing white papers for clients and applying them to video-based presentations. Not really canned slide-shows, not really product demos, and not just sales presentations, but a mix of the three. I started calling them video white papers, because like a good white paper, they focused on the audience and their issues, not the authors and all the amazing benefits they have to offer. My goal was to provide an alternative to a typical presentation and demo. [...] [...] Via Copyblogger, I found this entry about educational marketing with so called video white papers: A few years ago, I began taking the concepts used in developing white papers for clients and applying them to video-based presentations. Not really canned slide-shows, not really product demos, and not just sales presentations, but a mix of the three. I started calling them video white papers, because like a good white paper, they focused on the audience and their issues, not the authors and all the amazing benefits they have to offer. My goal was to provide an alternative to a typical presentation and demo. [...]

]]> By: Tom http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-19097 Tom Sat, 13 Jan 2007 00:17:29 +0000 http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-19097 "Useful content intended to educate, that also provides a marketing platform for related products or services." I'd just like to chime in on how powerful a sentence that is. In order to succeed you must provide value. One surefire way method of providing value is to identify something that people want to know, and give it to them. Once you've provided someone with the information they're seeking, you can count on the fact that they're much more likely to act upon some sort of follow-up. “Useful content intended to educate, that also provides a marketing platform for related products or services.”

I’d just like to chime in on how powerful a sentence that is. In order to succeed you must provide value. One surefire way method of providing value is to identify something that people want to know, and give it to them. Once you’ve provided someone with the information they’re seeking, you can count on the fact that they’re much more likely to act upon some sort of follow-up.

]]> By: Ken Savage http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-19043 Ken Savage Fri, 12 Jan 2007 19:25:21 +0000 http://www.copyblogger.com/the-return-of-tutorial-marketing/#comment-19043 tutorial marketing has such a nice ring to it. "I'm not selling this to you I'm teaching it" tutorial marketing has such a nice ring to it.

“I’m not selling this to you I’m teaching it”

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