Nothing yet…any news on this? I sure hope it happens before the price jump on the 15th!

He just gets it.

He pushes the research angle because that is where the GOLDEN marketing angles and hooks are. No one can really be creative, like Ogilvy said. It all comes down to who does more effective research. After that, turning the copy from features to emotional -laden benefits is a whole lot easier.

Example: In doing a sales letter for a fishing marina, I picked up Florida Sports Fisherman magazine or something like that.

I turned to the Letters To The Editor section.

There was a letter called The Chief Joy Of Fishing. It said that the whole “being on the water” experience was crap, and that the real reason guys went fishing was catch a bigger fish than the guy next to him!

This was the “thinking” pattern I was looking for and it really skyrocketed the letter’s emotional impact.

Research is one of the major copy keys to success, and I’m glad you pointed it out. Sorry this is so long

Chad, to answer your other question… well, the answer is yes, but let me explain that. That answer comes from the benefit of hindsight, both on my part and Clayton’s.

I’ve spent thousands of dollars on just about every copywriting course around. So looking at this course in this context I think it might have done the trick alone when I was starting out.

That doesn’t mean that other copywriting courses are bad. In fact, all the major copywriting courses are extremely good. But I think by waiting, Clayton got the benefit of seeing all the competition, listening to people talk about where they got stuck with those courses, and made improvements.

So, that’s my answer. Hope it made sense.

This certainly looks like a “must-buy” product for any serious copywriter out there – especially those looking to get into the game.

However, since it seems they are targeting beginners just as much as more advanced writers, I was wondering why they wouldn’t bother with a payment plan.

For me personally, if they had a 3-monthly payments plan set up I would have already placed my order. I know you have to sometimes invest more than you have to be successful…but sometimes people purchase much more than they consume. Let’s be real…who has actually read every book and ebook they ever purchased?

I’ve already got AWAI products coming to my door – as somebody I trust in this business I’ll ask you this flat out: Would you purchase this today if you were a young copywriter who didn’t have a $1000 product in your budget? If so, why or why not?

Would be neat if Clayton did some video samples of this type of situation. Allow us to “see” and “hear” a mock copywriting interaction between writer and company.