Third Tribe Marketing is Live

image of sign saying Private

Those of you who subscribe to the Internet Marketing for Smart People email newsletter found out on Monday what Brian and I have been up to for the past few months.

We knew it would be cool, because, well, we designed it to be cool.

We wanted to build something people would really get value from.

But still, when we saw what people were doing inside after the first day, we all looked around at one another and pulled a Keanu.


Third Tribe Marketing has been active for just under two days now. What’s been happening so far?

  • Artists and SEOs and copywriters and entrepreneurs of every stripe are all giving each other business advice, feedback, encouragement, and ideas.
  • Nitty gritty conversations are springing up about promotional tactics, how to manage entrepreneurial stress, getting past roadblocks, finding our niches, and dozens of other topics.
  • Chris Brogan and Laura Roeder have been helping a Triber see how he can measure social media ROI in the real world.
  • A Triber mentioned frustration in putting the final graphic touches on his blog — and within a matter of minutes, another Triber stepped forward to lend her own resources and expertise. For free. Just because it felt like the right thing to do.
  • One passionate Triber decided to pull together groups of “Niche Tribers,” who are already working to form cooperative bands to support and grow each other’s blogs and businesses.
  • Tribers are arranging to meet up in Austin, London, Toronto . . . and more to come.

Here’s the coolest part for me:

We didn’t make this stuff happen

We provided a comfortable, user-friendly space. We’re providing educational seminars. We’re hosting Q&A sessions. And the four of us who founded the Third Tribe — Darren Rowse, Chris Brogan, Brian and I — are part of the conversation, answering questions and sharing our perspective. But that’s the key . . . we’re simply part of it.

The other part is the collection of entrepreneurs at all levels. Some of them are names you recognize, some are new to the game. But all of them are energized by the Third Tribe model of kumbaya respect and community combined with razor-sharp marketing strategy.

If you want to know more about how the tribe works and how you can get access for a very attractive price, here’s where you can find the details. (If nothing else, you’d be smart to go check out Brian’s copy approach — it’s prompted a huge discussion among members on its own).

About the Author: Sonia Simone is Senior Editor of Copyblogger and a co-founder of Inside the Third Tribe.

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Reader Comments (35)

  1. says

    I signed up on Monday and there’s already a lot of Lively discussion happening in the forums. I think you guys have put together a solid resource there. Kudos.

  2. Mark Malafarina says

    If you like Copyblogger, you’ll love Third Tribe. The interaction is simply fantastic & has already provide me with some great insights & focus. Plus you get to meet with some great people.

    And we’re only on day 3…

  3. says

    The Third Tribe is awesome in concept and elegant in execution. And $27 dollars is a remarkable bargain. Less than a dollar a day for all that community and opportunity all in one place?

    Great job Copyblogger.

  4. Sonia Simone says

    You guys are lovely, thanks. :)

    We have tried very, very hard to put something together that adds real value. And to see the level of interaction, and the quality of people who have signed up, is pretty humbling. Maybe that sounds dopey, but it’s true.

  5. Paige Jeffrey says

    As someone just getting started in the ‘industry’, so to speak, I’m finding lots of great resources and I’m hoping to make some good, lasting impressions. Worth it for $27 dollars.

  6. says

    The Third Tribe is worth every penny and a lot more…

    Seriously, where else can you go and have Brian Clark, Darren Rowse, Sonia Simone, Chris Brogan and other high profile bloggers and entrepreneurs at your fingertips there to help you?

    It’s only $27 per month… BTW, they give a 30 day Money Back Guarantee… IF you really don’t see or get any value from being part of The Third Tribe after 30 days they will “cheerfully send your initial fee back to you.”

    But once you step in and see the conversations and topics that are forming (and we’re only on day 3); you are going to see that you are grossly underpaying for what’s being provided.

  7. says

    Seriously, this is already proving to be a fantastic investment. The *first* seminar, with the awesome Johnny B. Truant, if you haven’t listened yet, was already worth it. Yet the value and *huge* amount of energy in the forums is very impressive. You actually get to schmooze with some of the brightest minds on the internet, and of course in the Third Tribe.

    My favorite thing: No ridiculous name-dropping because, uhm, the big bloggers usually post in the same thread! 😉

    If you’re not there yet, what are you waiting for? Go now!

  8. says

    I don’t know if Sonia and I said it specifically, but part of the point of that first call we did to debut the 3T site was to teach people how to make back the amount they were paying to be members of the site.

    I totally think we gave some very real, very immediately-implementable ways to do just that.

    So yeah, get on in there, everyone.

  9. says

    I have to agree with what’s being said. It took me all of about 2 minutes after the first email Monday to sign up, and I don’t sign up for stuff like this usually.

    The energy and karma in the forum alone is worth the price of admission! The folks involved are ‘the’ heavy hitters in the third tribe world and even more pop up every day. You can’t buy this type of interaction anywhere else at any price. It’s SXSW every night in the forum!

    Folks are sharing nuggets of free resources in the forum that you usually only get when you’re a client of theirs. It’s awesome!

    I will try to find time between clients to dive in deeper this weekend, but I worked through the first lesson with Sonia and Johnny B last night and it was great. Even though I’m 3 years into my business, it reminded me of what I can do to get a little ‘kick in the pants’ action for the week as well.

    Great stuff! The price is right… get it now!

  10. Hashim Warren says

    I posted a thread looking for tech/design partners who are interested in my market and received two awesome leads in minutes. It’s an easy investment.

    (Can I take a second to plug the forum for Sonia’s Remarkable Marketing Blueprint? It’s an amazing community for completely different reasons than what you’ll find on Third Tribe.)

  11. says

    Sonia, if there were more hours in the day, I’d definitely join Third Tribe, but I’m still trying to catch up with Remarkable Marketing.

    Happily, I’ve just been invited to sponsor Miss Earth Australia for the forthcoming international Miss Earth pageant, so it looks likely I’ll get even further behind. :)

  12. Sonia Simone says

    @Hashim, you’re so kind, thank you. :)

    Laughing Gordon! I’d say you had your hands full but, well, . . .

  13. says

    one of my tricks is used with stumble, 1 day for each post must be in my community. It turned out better than I thought.

  14. says

    The site sounds really lovely. As a broke college student who hasn’t even launched her blog, I’m unable to afford it, but I’m glad there are so many people getting good use out of the site! Good luck, and have fun!

  15. says

    I’ve been a member for a few days, and so far, I think it’s awesome. The first seminar with Johnny B. Truant was very interesting.

    And the discussion forums is packed with passionate people.

    This is by far the most interesting membership I’ve joined.

  16. says

    Hi Sonia!

    I just listened to your interview on Question the Rules and can now honestly say that I’m quite the fan of you, Johnny and Lee. Johnny said there will not be a forum (any time soon) for QTR and so I’m very interested in Third Tribe. Here’s the thing: I just read Brian relaunched Scribe today for the introductory price (which I got on the *first* time around) and so I’m wondering if, just maybe, you might be willing to let me get in on 3T for the intro price of $27/month. Thanks so much for all your great work! Stacey

  17. aj says


    Now that you guys had the third tribe program running for sometime, do you have any success stories? Can you share an example of a business that has successfully applied the learnings from third tribe training?


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