Comments on: This Article Rocks… I Guarantee It! http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/ Online marketing that works Thu, 09 Feb 2012 18:07:54 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Does Your Writing Guarantee Satisfaction? | blogsnewsreviews.com http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-1017628 Does Your Writing Guarantee Satisfaction? | blogsnewsreviews.com Sun, 22 May 2011 18:41:05 +0000 http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-1017628 [...] clearly works, and taps into a fundamental human need for security.   This Copyblogger  article cleverly promises the reader that his or her investment (time) will pay off, as a preamble to [...] [...] clearly works, and taps into a fundamental human need for security.   This Copyblogger  article cleverly promises the reader that his or her investment (time) will pay off, as a preamble to [...]

]]> By: AstroGremlin http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-1017627 AstroGremlin Sun, 22 May 2011 18:34:40 +0000 http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-1017627 The concept of the customer guarantee clearly works, and taps into a fundamental human need for security. This article cleverly promises the reader that his or her investment (time) will pay off, as a preamble to explaining the value of confidently offering satisfaction or your money back in other contexts. Good copy is a funny combination of promising an interesting read, and then promising customer satisfaction with the product or service under discussion. Two guarantees, really. Writing (in exchange for reading) is a contract with very tenuous terms for the writer. "The Reader, at any time, for any reason, has the right to stop reading the Work of the Writer." Well, I admit that I didn't read every word, but I stuck around long enough to see what the article was about. And the initial guarantee, and its cleverness, played a role in making that happen. We live in a world of itchy button fingers, with massive web and media content singing a Siren song "Click the next site, click the next item, click the next post." If a written guarantee can delay that bounce, it's golden! The concept of the customer guarantee clearly works, and taps into a fundamental human need for security. This article cleverly promises the reader that his or her investment (time) will pay off, as a preamble to explaining the value of confidently offering satisfaction or your money back in other contexts.

Good copy is a funny combination of promising an interesting read, and then promising customer satisfaction with the product or service under discussion. Two guarantees, really.

Writing (in exchange for reading) is a contract with very tenuous terms for the writer. “The Reader, at any time, for any reason, has the right to stop reading the Work of the Writer.” Well, I admit that I didn’t read every word, but I stuck around long enough to see what the article was about. And the initial guarantee, and its cleverness, played a role in making that happen. We live in a world of itchy button fingers, with massive web and media content singing a Siren song “Click the next site, click the next item, click the next post.” If a written guarantee can delay that bounce, it’s golden!

]]> By: Chung http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-996669 Chung Sun, 23 Jan 2011 23:06:10 +0000 http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-996669 I think you held you held up your Guarantee with this post. Thanks, Great Tips Question: What are one or two things in Business that, from your experience, you should put a guaranteed? I think you held you held up your Guarantee with this post.

Thanks, Great Tips

Question: What are one or two things in Business that, from your experience, you should put a guaranteed?

]]> By: Maximize Your Profits By Putting The Risk On You http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-987769 Maximize Your Profits By Putting The Risk On You Thu, 23 Dec 2010 18:29:21 +0000 http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-987769 [...] a great article written by Brian Clark about providing guarantees. He talked about the difference between fake guarantees like those “satisfaction [...] [...] a great article written by Brian Clark about providing guarantees. He talked about the difference between fake guarantees like those “satisfaction [...]

]]> By: Sonia Simone http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-907106 Sonia Simone Tue, 11 May 2010 17:27:36 +0000 http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-907106 Thanks Jonathan! Fixed. :) Thanks Jonathan! Fixed. :)

]]> By: Jonathan Friedman http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-907103 Jonathan Friedman Tue, 11 May 2010 17:21:37 +0000 http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-907103 Interesting article, I just wanted to point out a small spelling mistake, in case you are interested in such minor details: "First of all, you will get some returns, not matter how much value you deliver. The reason is that your guarantee will generate a much higher number of sales." Should be "no matter".. Interesting article, I just wanted to point out a small spelling mistake, in case you are interested in such minor details:

“First of all, you will get some returns, not matter how much value you deliver. The reason is that your guarantee will generate a much higher number of sales.”
Should be “no matter”..

]]> By: Berthold http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-891343 Berthold Mon, 26 Apr 2010 10:31:22 +0000 http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-891343 I even smell a little Dan Gilbert here. Great advice, though I'd like to suggest using this method after all the others are exhausted. Sure, when you have a great product, why not be confident and show it? Like you said, it is unlikely that you will suffer significantly from it, since returns will be canceled out by more orders coming in. The big but is also in this article: These claims get bandied around everywhere. Not a week goes by where I don't land on some fishy "this is the secret to the universe"-type PDF site. They are masters at guaranteeing anything and everything, even though it's highly unlikely that any of them honour that claim after the payment has been processed. So for anybody trying to market a PDF, these kinds of claims can actually hurt the performance. It really is the same with credentials - you can only ever make them so specific, but more often than not, people will still assume they are fake, because they are fake almost everywhere else. Outlandish claims may get attention, but with careful customers too great a confidence may actually be counterproductive. I even smell a little Dan Gilbert here. Great advice, though I’d like to suggest using this method after all the others are exhausted.

Sure, when you have a great product, why not be confident and show it? Like you said, it is unlikely that you will suffer significantly from it, since returns will be canceled out by more orders coming in.

The big but is also in this article: These claims get bandied around everywhere. Not a week goes by where I don’t land on some fishy “this is the secret to the universe”-type PDF site. They are masters at guaranteeing anything and everything, even though it’s highly unlikely that any of them honour that claim after the payment has been processed. So for anybody trying to market a PDF, these kinds of claims can actually hurt the performance.

It really is the same with credentials – you can only ever make them so specific, but more often than not, people will still assume they are fake, because they are fake almost everywhere else.

Outlandish claims may get attention, but with careful customers too great a confidence may actually be counterproductive.

]]> By: Ways to Improve Your Website « Your Techbox http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-671048 Ways to Improve Your Website « Your Techbox Wed, 15 Jul 2009 18:32:21 +0000 http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-671048 [...] Avoid making hollow promises. Check out your guarantee, and ensure that you’re backing it up with something of substance, like a money-back guarantee. [...] [...] Avoid making hollow promises. Check out your guarantee, and ensure that you’re backing it up with something of substance, like a money-back guarantee. [...]

]]> By: krissy knox http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-569306 krissy knox Sun, 11 Jan 2009 12:04:34 +0000 http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-569306 Excellent post. I've seen marketers overclaim things when they shouldn't be. If they really were going to stand behind their site article or blog post, perhaps they wouldn't make such ridiculous claims. Such claims ring shallow and ridiculous, and potential customers know this, and cringe. However, if one really has something to offer, as you say, they will have no problem standing behind it. Excellent points! krissy knox www.twitter.com/iamkrissy Excellent post. I’ve seen marketers overclaim things when they shouldn’t be. If they really were going to stand behind their site article or blog post, perhaps they wouldn’t make such ridiculous claims. Such claims ring shallow and ridiculous, and potential customers know this, and cringe. However, if one really has something to offer, as you say, they will have no problem standing behind it. Excellent points!

krissy knox
http://www.twitter.com/iamkrissy

]]> By: Yavo http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-567089 Yavo Tue, 06 Jan 2009 21:23:23 +0000 http://www.copyblogger.com/this-post-rocks%e2%80%a6-i-guarantee-it/#comment-567089 Brian, I wanna thank you for those articles. They really made me learn. Now not only I can offer a new service to my clients, but I feel more confident when writting anything from business emails to offers! Brian,
I wanna thank you for those articles. They really made me learn. Now not only I can offer a new service to my clients, but I feel more confident when writting anything from business emails to offers!

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