Sometimes, in those rare special cases, you’ll have subject matter so captivating that a simple straight-forward statement of the relevant words is enough.
No formulas, templates, or linguistic trickery is necessary with these types of titles and headlines.
They are stories in and of themselves.
How else can you explain the magic of these four simple words?
Snakes on a Plane
What really set off the year-long Internet buzz, and prompted people to create fan t-shirts, songs, and camp out all night just to be among the first to hear Samuel L. Jackson say those magical fan requested words? The answer has more to do with the story that the audience told themselves about the film, rather than the film’s actual story.
While the phrase “snakes on a plane” certainly gets to the heart of the matter, what really captivates people is the thought of Jules from Pulp Fiction on a plane full of snakes, and how he might react to it. Jackson’s past film work added to the story mix in a magical way that created an accidental sensation.
But Jackson himself has admitted that it was the title itself that convinced him to do this campy film. And when New Line toyed with the idea of changing the title to something completely pedestrian, that’s when the buzz started online one year ago yesterday, thanks to screenwriter Josh Friedman’s blog post.
Those four words were the key to it all.
The initial fan reviews from last night? People loved it.
Who else besides me is going to see it tonight?
Just this morning I ran across a news headline that shared the same qualities. I really couldn’t care less about the topic, but I just had to check it out anyway.
Create a headline, title or slogan that tells a story people can immediately recognize and relate to, and they may just start telling your story for you.