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	<title>Comments on: To Be or Not to Be?</title>
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	<link>http://www.copyblogger.com/to-be-or-not-to-be/</link>
	<description>Online marketing that works</description>
	<lastBuildDate>Thu, 09 Feb 2012 13:47:05 +0000</lastBuildDate>
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		<title>By: Tansey</title>
		<link>http://www.copyblogger.com/to-be-or-not-to-be/#comment-1053406</link>
		<dc:creator>Tansey</dc:creator>
		<pubDate>Sun, 13 Nov 2011 21:28:03 +0000</pubDate>
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		<description>All very interesting comments</description>
		<content:encoded><![CDATA[<p>All very interesting comments</p>
]]></content:encoded>
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	<item>
		<title>By: Chris Stadler</title>
		<link>http://www.copyblogger.com/to-be-or-not-to-be/#comment-1046539</link>
		<dc:creator>Chris Stadler</dc:creator>
		<pubDate>Fri, 21 Oct 2011 19:46:42 +0000</pubDate>
		<guid isPermaLink="false">http://esc68.midphase.com/~humocla9/to-be-or-not-to-be/#comment-1046539</guid>
		<description>&quot;No one will ever complain that your writing is too easy to understand.&quot;

I love the article. There might be an exception to your &quot;too easy to understand&quot; rule. I think in ad writing, there&#039;s room to make something that lots of people don&#039;t understand. A joke that not everyone gets. It&#039;s like a secret handshake. It&#039;s a way to connect with your intended audience more closely (they&#039;re in the club, &#039;cause they get the joke). I&#039;d love to hear your thoughts on this.

I always love to hear points of view from people who get it. Thanks for sharing such good stuff.</description>
		<content:encoded><![CDATA[<p>&#8220;No one will ever complain that your writing is too easy to understand.&#8221;</p>
<p>I love the article. There might be an exception to your &#8220;too easy to understand&#8221; rule. I think in ad writing, there&#8217;s room to make something that lots of people don&#8217;t understand. A joke that not everyone gets. It&#8217;s like a secret handshake. It&#8217;s a way to connect with your intended audience more closely (they&#8217;re in the club, &#8217;cause they get the joke). I&#8217;d love to hear your thoughts on this.</p>
<p>I always love to hear points of view from people who get it. Thanks for sharing such good stuff.</p>
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	<item>
		<title>By: Why Good Writing is Bad Writing! &#124; Atomik Soapbox</title>
		<link>http://www.copyblogger.com/to-be-or-not-to-be/#comment-1016776</link>
		<dc:creator>Why Good Writing is Bad Writing! &#124; Atomik Soapbox</dc:creator>
		<pubDate>Mon, 16 May 2011 10:38:58 +0000</pubDate>
		<guid isPermaLink="false">http://esc68.midphase.com/~humocla9/to-be-or-not-to-be/#comment-1016776</guid>
		<description>[...] Clark, in his essential Copyblogger, regularly makes the point that clear, effective writing has to be simple. It has long been [...]</description>
		<content:encoded><![CDATA[<p>[...] Clark, in his essential Copyblogger, regularly makes the point that clear, effective writing has to be simple. It has long been [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The 10 secrets of writing reviews that will keep readers coming back &#171; Jonathan Deamer</title>
		<link>http://www.copyblogger.com/to-be-or-not-to-be/#comment-1012242</link>
		<dc:creator>The 10 secrets of writing reviews that will keep readers coming back &#171; Jonathan Deamer</dc:creator>
		<pubDate>Thu, 14 Apr 2011 21:00:10 +0000</pubDate>
		<guid isPermaLink="false">http://esc68.midphase.com/~humocla9/to-be-or-not-to-be/#comment-1012242</guid>
		<description>[...] This is something I sometimes stuggle with, but Copyblogger further underlines the importance of keeping your writing simple. [...]</description>
		<content:encoded><![CDATA[<p>[...] This is something I sometimes stuggle with, but Copyblogger further underlines the importance of keeping your writing simple. [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Writing A Review &#124; BMMBox.com</title>
		<link>http://www.copyblogger.com/to-be-or-not-to-be/#comment-996718</link>
		<dc:creator>Writing A Review &#124; BMMBox.com</dc:creator>
		<pubDate>Mon, 24 Jan 2011 09:04:20 +0000</pubDate>
		<guid isPermaLink="false">http://esc68.midphase.com/~humocla9/to-be-or-not-to-be/#comment-996718</guid>
		<description>[...] This is something I sometimes struggle with, but Copy-blogger further underlines the importance of keeping your writing simple. [...]</description>
		<content:encoded><![CDATA[<p>[...] This is something I sometimes struggle with, but Copy-blogger further underlines the importance of keeping your writing simple. [...]</p>
]]></content:encoded>
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	<item>
		<title>By: James Adams</title>
		<link>http://www.copyblogger.com/to-be-or-not-to-be/#comment-1002</link>
		<dc:creator>James Adams</dc:creator>
		<pubDate>Thu, 04 May 2006 22:01:15 +0000</pubDate>
		<guid isPermaLink="false">http://esc68.midphase.com/~humocla9/to-be-or-not-to-be/#comment-1002</guid>
		<description>The statistics surprised me.</description>
		<content:encoded><![CDATA[<p>The statistics surprised me.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Peter Eliasson</title>
		<link>http://www.copyblogger.com/to-be-or-not-to-be/#comment-986</link>
		<dc:creator>Peter Eliasson</dc:creator>
		<pubDate>Wed, 03 May 2006 20:31:18 +0000</pubDate>
		<guid isPermaLink="false">http://esc68.midphase.com/~humocla9/to-be-or-not-to-be/#comment-986</guid>
		<description>&lt;blockquote&gt;Simple writing is really a paradoxical thing, because it’s oftentimes the hardest to produce&lt;/blockquote&gt;

True. Hemingway was once asked how short a story he could write. &quot;Six words,&quot; he said. &quot;For sale: baby shoes, never used.&quot; Sheer brilliance.</description>
		<content:encoded><![CDATA[<blockquote><p>Simple writing is really a paradoxical thing, because it’s oftentimes the hardest to produce</p></blockquote>
<p>True. Hemingway was once asked how short a story he could write. &#8220;Six words,&#8221; he said. &#8220;For sale: baby shoes, never used.&#8221; Sheer brilliance.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Paul</title>
		<link>http://www.copyblogger.com/to-be-or-not-to-be/#comment-968</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Wed, 03 May 2006 08:18:11 +0000</pubDate>
		<guid isPermaLink="false">http://esc68.midphase.com/~humocla9/to-be-or-not-to-be/#comment-968</guid>
		<description>Great item</description>
		<content:encoded><![CDATA[<p>Great item</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Syntax Dance Blog &#187; Simple Writing for Easy Reading</title>
		<link>http://www.copyblogger.com/to-be-or-not-to-be/#comment-706</link>
		<dc:creator>Syntax Dance Blog &#187; Simple Writing for Easy Reading</dc:creator>
		<pubDate>Wed, 12 Apr 2006 16:18:54 +0000</pubDate>
		<guid isPermaLink="false">http://esc68.midphase.com/~humocla9/to-be-or-not-to-be/#comment-706</guid>
		<description>[...] Comprehension of your message is another major consideration in your writing. An article in Brian Clark&#8217;s Copywriting 101 series includes a very sad statistic taken from a recent college student literacy study: A study released today shows that more than 50 percent of students at four-year schools and more than 75 percent at two-year colleges in the United States could not: [...]</description>
		<content:encoded><![CDATA[<p>[...] Comprehension of your message is another major consideration in your writing. An article in Brian Clark&#8217;s Copywriting 101 series includes a very sad statistic taken from a recent college student literacy study: A study released today shows that more than 50 percent of students at four-year schools and more than 75 percent at two-year colleges in the United States could not: [...]</p>
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	<item>
		<title>By: Chris P.</title>
		<link>http://www.copyblogger.com/to-be-or-not-to-be/#comment-116</link>
		<dc:creator>Chris P.</dc:creator>
		<pubDate>Thu, 16 Feb 2006 17:06:51 +0000</pubDate>
		<guid isPermaLink="false">http://esc68.midphase.com/~humocla9/to-be-or-not-to-be/#comment-116</guid>
		<description>Simple writing is really a paradoxical thing, because it&#039;s oftentimes the hardest to produce.</description>
		<content:encoded><![CDATA[<p>Simple writing is really a paradoxical thing, because it&#8217;s oftentimes the hardest to produce.</p>
]]></content:encoded>
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