It’s been almost a year since we launched the Rainmaker Platform, which provides a complete managed website solution for content marketers and digital entrepreneurs. And as is customary for us, we’ve given our absolute best deal to the thousands who have joined us so far.
One of the truly generous aspects of the current offer is including our Authority training community free of charge — a $399 annual cost otherwise. Membership in Authority delivers an astounding amount of value:
- More than 230 hours of on-demand content marketing education
- Weekly events like webinars and Q&As hosted by our team of experts
- An interactive forum for networking and asking questions specific to your work
- Exclusive discounts on essential tools and live events
- Discounted access to the Copyblogger Content Marketing Certification Program
So it would be crazy to just give Authority memberships away for free … right? Well, that’s what we’ve been doing for Rainmaker Platform customers.
You might have already guessed that’s not going to be the case any longer. So, if you’ve been considering Rainmaker, you’ll want to give serious consideration to getting started in the next week.
Were we too generous with Rainmaker?
The value of the Rainmaker Platform has always been clear:
Add up what you would spend on each of the individual components included in a single Rainmaker Platform account — hosting, security, design, landing pages, marketing automation, membership gateways, and much more — and the cumulative monetary cost would be much higher than the single quarterly or annual fee you pay for Rainmaker.
(And that’s without taking into account the cost of your time and peace of mind.)
On top of all that, we’ve enhanced every Rainmaker account with free training since the Pilot launch of the platform. As I mentioned, membership in Authority by itself costs $399 annually, and it’s well worth it.
Plenty of people inside and outside of our company have let me know that Authority should be an upsell within the Platform. That we’re crazy for doing this. They’re probably right.
But we’ve always given our very best deal to the early adopters who have faith in us and, in this case, provide the initial feedback that allowed us to quickly improve the Platform.
I don’t see any problem with delighting your first wave of customers with extra value … but that also means you have to cut off the over-generosity at some point or it’s not an actual benefit to early adopters at all.
Here’s when Authority will be unbundled from Rainmaker
Authority is an amazing value today. But we’re about to make it even better.
In addition to a new design that will refresh the aesthetics and navigation inside of Authority, Pamela Wilson and Sonia Simone are teaming up to take the educational value of Authority memberships to the next level.
You’ll be reading and hearing all about these plans from Pamela and Sonia in the coming weeks, so I won’t steal their thunder here.
I will say this: existing Authority members will be delighted, and the value to new members will be even higher. So, here’s your one last chance to get Authority bundled with the Rainmaker Platform at no additional charge.
Just to clarify: if you already have a Rainmaker Platform account, don’t worry, you get grandfathered in — meaning you get to keep your free Authority membership for as long as you have your Rainmaker account, and that applies to people who sign up for Rainmaker before the deadline.
So here’s what will happen one week from today:
After 5:00 p.m. Pacific Time on the evening of Wednesday, September 16, 2015, Authority will no longer be included with Rainmaker Platform accounts.
In other words, if you start your free trial of the Rainmaker Platform before the clock strikes 5:00 p.m. Pacific next Wednesday, then you’ll have full access to Authority for as long as you keep your Rainmaker account.
Even when the price of Authority goes up with the shiny new updates Pamela and Sonia are planning, you’ll pay nothing to get everything.
So if you’re ready to put your digital marketing and sales efforts in the best possible position to succeed, there will never be a better time to start your free Rainmaker Platform trial. You’ll get all the publishing tools you need plus a high-level education in how to use content marketing to build your business.
All you have to do is decide if Rainmaker Standard or Rainmaker Pro is the right choice for you: