Trust Agents, the new book on social media marketing by Chris Brogan and Julien Smith, should be on your immediate purchase list. It’s a stand-out piece of work among the great wash of “gee, isn’t social media great” books that say nothing new or original.
Of course, since Chris and Julien are friends of mine, you might think I’m biased… and you’re right. But the book rocks regardless.
So, to put your mind at ease, I went to the Amazon reviews page for Trust Agents and selected a review at random to provide some objectivity:
This one’s a keeper. If you do business online (or do business with people who have ever been online) or know someone who once used a computer, I strongly suggest you get smart about the ideas in this book. ~Seth Godin
There you have it… one totally random guy’s unbiased opinion of Trust Agents. You can’t go wrong.
Seriously folks… it’s a great book.